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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

Review your inventory and spot areas where there’s over-ordering and spoilage, especially for perishable items like food and garnishes. For example, if a customer orders a standard cocktail, train your staff to offer a premium spirit upgrade, which can boost the profit margin for that order.

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What Egg Shortage? At the Gudetama Cafe, It’s Business As Usual.

EATER

Portraits of Gudetama adorn the restaurants windows and hes featured on all the merchandise. I ordered a katsu egg and cheese sandwich as well as a bacon egg and cheese, both of which cost $16 and come with tater tots. I asked the employee taking my order if they had to shut down at all or raise prices due to the egg shortages.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Restaurants and bars had to quickly pivot, letting guests know how to order online, if dine-in was available, or what safety protocols were in place. Operators are maximizing revenue through delivery, private events, ghost kitchens, catering, and branded merchandise. Online ordering, catering, and off-site events are key opportunities.

Marketing 332
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Untapped Areas of Profitability in a Full-Service Restaurant

Squirrel Systems

Creating customizable prix fixe menus for groups with easy online ordering. Offering direct online ordering via a restaurant-branded app to avoid high third-party app fees. Integrating POS systems with delivery platforms for seamless order tracking and management. Selling merchandise can provide a steady revenue stream.

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Coffee News Recap, 13 Jun: Gesha scores 98 points at 2025 BoP, potential IPO for Pret A Manger & other stories

Perfect Daily Grind

The limited-edition drop includes an Ethiopian coffee, an ACME porcelain cup and saucer, and exclusive merchandise. The new concept features a modular 60m² footprint with six-week fit-outs, integrated digital ordering kiosks, a localised food counter, and reduced back-of-house requirements.

2025 158
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7 Game-Changing Trends That Will Define Fast Casual & QSR in 2025

Qu

The First-Party Challenge: Hard But Worth Fighting For Getting guests to order directly from you, instead of through third-party platforms, remains the holy grail—and it’s tougher than most operators realize. Today’s best loyalty programs offer early access to new menu items, surprise merchandise drops, and exclusive experiences.