Menu Engineering: Innovating Menus for Profitability and Simplicity
Aaron Allen & Associates
MARCH 29, 2024
In the dynamic landscape of the restaurant industry, one of the most critical challenges is striking a balance between offering innovative menu items and maintaining a simplified, navigable menu. This is what menu engineering is about. 2024 will be a great year for menu overhauls, not just LTOs. LTOs per week.
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