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Menu Engineering: Innovating Menus for Profitability and Simplicity

Aaron Allen & Associates

In the dynamic landscape of the restaurant industry, one of the most critical challenges is striking a balance between offering innovative menu items and maintaining a simplified, navigable menu. This is what menu engineering is about. 2024 will be a great year for menu overhauls, not just LTOs. LTOs per week.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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The American Restaurant 2022 (Post Pandemic)

Culinary Cues

To nourish and provide sustenance To offer convenience To provide a forum for conversation To create opportunities for gatherings To reward customers To provide an outlet for chef creativity To complete a neighborhood or destination To rock customers world. There may be more reasons, but these are the most common.

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Irresistible Instagram Post Ideas to Boost Your Restaurant’s Engagement

Next Restaurants

High-quality food photos and videos are the new currency of cravings, influencing where hungry customers spend their money. Millennials , a major dining force, crave shareable experiences, and Instagram provides the perfect platform to showcase your restaurant’s mouthwatering dishes and vibrant atmosphere.

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Could Surge Pricing Actually Make Fast Food Better?

EATER

According to CNN, the move is a part of the chain’s $20 million investment in digital menu boards, which will allow it to tweak the price of a Biggie Bag or Frosty in real time. Wendy’s also has plans to use “AI-enabled menu changes” and “suggestive selling,” according to Wendy’s CEO Kirk Tanner. Surge pricing is, of course, not new.

Pricing 135
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Creating a restaurant website: Why it matters and how to nail it

Open for Business

Menus can be refreshed and hospitality can be fine-tuned, but your restaurant’s success ultimately boils down to discoverability. Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. A website can be a powerful tool for marketing your restaurant.

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Restaurant Innovation That Goes Beyond Menu Items

Modern Restaurant Management

But what if I told you it is not the only place where you can find innovation, that if you go to the next food show and not find a product that dazzles you, that there are other channels to bring something new and different to your customers. Bringing customers value by reducing friction. Innovation Through Service.