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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Your plan should be comprehensive, well thought out, achievable, and consistent. Before you get any ideas for a cheesy radio spot, take a step back and look at the bigger picture.

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Transformation through Suspension

Modern Restaurant Management

Each table has its own wench, which allows them to be raised and lowered to any desired height –– seated, cocktail, or all the way up to the ceiling –– using a network of cables and an electric power source. To learn more, Modern Restaurant Management (MRM) magazine quizzed Brian and Amanda Light.

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Seven Traits of Successful Restaurant Owners and Managers

7 Shifts

The fact that 60% of restaurants fail in their first year and 80% close within five years of their grand opening is an indication that few have what it takes for long-term success. If you want to open a restaurant , or if you're going to take a fresh look at where you are in your journey as a restaurateur, you must develop a business plan.

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Optimizing Your Restaurant Merch Game

Modern Restaurant Management

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. Promotional products take an existing item, such as a water bottle and just place your logo onto it within set sizes.

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Fun by Design

EATER

Erin Ng Neon walls, palm-shaped chairs, giant pepper grinders — there’s nothing subtle about maxed-out restaurant design in 2023 Walking into Shuggie’s Trash Pie is like entering an acid-tinged glam paradise. I think going to dinner has shifted from a part of one’s night out, to the entire night out,” explains Shuggie’s co-owner Kayla Abe.

Design 80
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The ultimate guide to restaurant technology for restaurant owners

Open for Business

A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Get more out of your dining room by incorporating the right table management software. Take advantage of the software’s assignment recommendations to maximize seats. Online reservation system.

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Time Traveling Through History’s Weirdest Entertaining Advice

EATER

Their tips range from the mundane — make sure you have enough food, don’t run out of booze — to the absolutely absurd. The book takes particular interest in setting the appropriate vibe for your party, especially when it comes to the table. As such, you should seat your “very silent” friends between those who never shut up.