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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Better yet, dig for your local newspaper or magazine contacts and send it to them directly! After the press release is crafted and carefully reviewed, begin your outreach! Sites like eReleases and NewsWire are great tools to get started. Recommended Reading: 11 Restaurant Marketing Strategies That Work in 2023.

Seating 221
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Transformation through Suspension

Modern Restaurant Management

Each table has its own wench, which allows them to be raised and lowered to any desired height –– seated, cocktail, or all the way up to the ceiling –– using a network of cables and an electric power source. To learn more, Modern Restaurant Management (MRM) magazine quizzed Brian and Amanda Light.

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Optimizing Your Restaurant Merch Game

Modern Restaurant Management

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?

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Seven Traits of Successful Restaurant Owners and Managers

7 Shifts

Expand or Remodel Expanding your restaurant's outside seating area with a deck, patio or tent, could bring you real financial benefits. That’s a 65 percent return on investment for their customer who considered adding outdoor seating. Get a pulse on your local customer base. Join your local chamber of commerce.

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Fun by Design

EATER

First executed by Friedeberg in the early 1960s, the seats have endured enough cycles in and out of vogue to be a match for the venue’s off-kilter yet vaguely familiar retro aesthetic. On a psychological level, there’s something deeply comforting about the childlike feeling of being dwarfed by one’s seat.

Design 90
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Inside a Chef-Designer Collab

Modern Restaurant Management

The partnership resulted in a 116-seat signature restaurant directly inspired by the chef’s menu. Modern Restaurant Management (MRM) magazine talked with Girelli about this project and restaurant design trends. Conceived as a destination, The Desmond is tucked away in a slightly hidden location and an elevator ride is required.

Design 195
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‘The Fighter Is Going to Win’

Modern Restaurant Management

He cautioned that when restaurants can reopen for dine-in service, they will have to face the bittersweet reality of less seating capacity and less sales–he estimates as much as 30 percent–due to social distancing practices and guest apprehension. "They "The fighter is going to win, right now."