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Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

Michael Parlapiano, Managing Director of The Culinary Edge, shares with Modern Restaurant Management (MRM) magazine how restaurants and food brands can adapt to these generations’ evolving preferences. Technological Integration : Gen Z's tech-savvy nature means they often discover new foods through social media.

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked Zabaneh to elaborate on best practices restaurant operators should put in place now. Key influences include limited-time offers (81 percent), MICHELIN Stars (50 percent), and social media (67 percent decide where to eat via social platforms).

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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

" That's what Jason Cortellesso, Partner & Creative Director at Sport & Leisure , told Modern Restaurant Management (MRM) magazine when discussing the merch program at his latest estabilshment in East Greenwich, Rhode Island that is seeing people to line up before they open on drop days to get their hands on the items.

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From Crunchy to Creamy: Anti-Texture Trend Is Taking Over Plates

Modern Restaurant Management

Modern Restaurant Managment (MRM) magazine reached out to Shannon O’Shields, VP of Marketing at Rubix, to learn more on how anti-texture is redefining mouthfeel, why it's so important , and what restaurants can do to capitalize on this growing trend. That’s because texture activates more than just our taste buds.

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‘Miami Is a Panoply of International Peoples, Culture, and Cuisine Making it an Ideal Mecca for the Food Scene in Franchise Development’

Modern Restaurant Management

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. To learn more about the plans for the growing brand, Modern Restaurant Management (MRM) magazine spoke with Araque and Gonzalez. JA: Social media is huge for us.

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