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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Your plan should be comprehensive, well thought out, achievable, and consistent. Before you get any ideas for a cheesy radio spot, take a step back and look at the bigger picture.

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Restaurant Food Photography Tips and Trick for Managers

7 Shifts

We eat with our eyes first, and you can be certain that customers see what your food looks like before they decide to push go on delivery or sit down at the table. As third-party delivery platforms claim a bigger share of your sales pie, you want food photography that makes customers stop scrolling and hit the add to cart button.

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Menu Engineering: Focus on Profitability

Modern Restaurant Management

This edition of MRM's "Ask the Expert” features advice from Buyers Edge Platform on the topic of menu engineering. With restaurants reopening their patios and doors with limited menus and seats, now is the perfect time to make sure your menu is designed for margin, profitability and strong sales.

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Seven Things to Consider Before Investing in a Food Concept

Modern Restaurant Management

As an investor in some of America’s most iconic brands, I’ve identified some key elements that every food brand can focus on in 2023 to grow and scale their business. When looking to invest in a food concept, we look for these seven elements: 1. ” In the food world, we ask similar questions.

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8 Successful Restaurant Concepts & Ideas to Inspire and Guide You

7 Shifts

Get it wrong—with a menu that doesn't fit the ambiance or pricey dishes not suited for the clientele—and would-be regulars will at best feel confused and at worst never return. Restaurant concepts define the overall theme or idea behind a restaurant, including cuisine, service style, music, and menu design. Menu design.

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How to Open a Coffee Shop: The Ultimate Guide

7 Shifts

Create a Menu. Take it one step further by diving into their lifestyle habits and spending patterns. Reference secondary research studies or create your surveys and questionnaires to send out to a select group of people! Do they serve just coffee or small foods as well? Seating capacity. Expected menu prices.

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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

And now, many states and provinces have already begun rolling out their plans to reopen the economy, and many restaurateurs are now planning out their grand re-opening. Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Set a budget ??

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