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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370
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Struggling with Restaurant Visibility? Here’s How Video Marketing Can Help

Modern Restaurant Management

Video marketing can be your secret weapon. The rise of short-form video makes it even easier to share enticing, impactful clips of specials, cocktails, and ambiance. Showcasing New Menu Items and Specials Several aspects of the restaurant experience affect the guest’s perception, but the menu is arguably the most important.

Marketing 221
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Best Practices for Dealing with Fluctuating Food Costs

Modern Restaurant Management

Since Sunny Street's inception 16 years ago, Stasko has led various departments – including menu design, product strategy, the move to a bright and fresh restaurant design, and its family-centric marketing focus. These brand improvements have led to both increased revenue and improved prime cost controls.

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Your Guide To Restaurant Email Marketing In 2025

ChowNow

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195
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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
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Five Ways for Restaurants to Make Valentine’s Day Special in 2021

Modern Restaurant Management

Create a Special Menu. Design a prix fixe or specials menu that’s festive for the holiday. Customers are looking for something to celebrate and be excited for, so making your menu reflect this will help mark the day and add to the specialness. Another question is how long you want to offer your specials.

Specials 554