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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.

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Expanding the Definition of Value

Modern Restaurant Management

In 2025, the meaning of "value" to the dining consumer will extend beyond price to include a mix of experience, hospitality and affordability. To address this demand, restaurant operators must strike a balance between offering value-based pricing while ensuring cleanliness alongside a friendly, approachable staff.

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‘A Smaller Footprint Isn’t a Limitation – It’s an Invitation to Get Creative’

Modern Restaurant Management

Restaurant industry challenges are pushing operators to be more creative and efficient with many opting for more multifunctional spaces – especially in a fast-casual setting. At Maria Empanada, a fast-casual Latin concept the team is working on right now, the to-go boxes are artfully displayed, blending function and branding seamlessly.

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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

While swicy took the front seat this year, Rubix’s proprietary research found that 5 percent more Gen Z respondents reported having frequent sweet and salty cravings over sweet and spicy. High menu prices have been an issue in the industry in recent years due to inflation, resulting in a decline in traffic as diners wish to spend less.

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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. percent menu-price inflation rate. Customers can become more critical of the quality of products and services when prices increase.

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Forget coffee. Salad is rising as the next drive-thru concept

Restaurant Business

Salad is rising as the next drive-thru concept The fast-casual Greenlane is plotting growth across Florida with investor and NFL star Rob Gronkowski working the drive-thru window. 17, 2025 Facebook Twitter LinkedIn Greenlanes have no dine-in seating. The way Greenlane prices its menu has evolved since the first unit opened in 2023.

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What Are Fast Casual Restaurants?

SpotOn

Fast casual restaurants are popping up faster than you can say "build your own grain bowl." " They're somewhere between a full-service casual dining restaurant and a quick-service restaurant or fast food chain. Looking for tips on starting your fast casual restaurant?