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Case Study: How a Food Truck Can Open Doors to Restaurant Ownership

Modern Restaurant Management

Kyle Gorlie opened his Vet Chef food truck in 2016. But Gorlie’s plans don’t stop with the food truck. In fact, a restaurant was his initial plan after graduating from culinary school until he started planning and realized a food truck was a better choice. Why Is a Food Truck a Smart First Step?

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Niche Marketing for Restaurants: Finding Your Audience (Infographic)

Modern Restaurant Management

Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. When you take these factors into consideration, you can find the customers most likely to be interested in your restaurant. Competitors.

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JUST DON’T KNOW OR JUST DON’T CARE

Culinary Cues

This is a disease that lies dormant in many people just waiting to take over their every being if those in positions of leadership allow it to. It is apparent in the classroom, the local grocery store, your doctor’s office, the gym where you work out, car dealerships, airports, subways, hotels, and yes – restaurants.

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The American Restaurant 2022 (Post Pandemic)

Culinary Cues

At least the real bad news is out of the way. Now, let’s think about the purpose of restaurants so that current and potential restaurateurs and chefs can choose the direction they want to take. Of, course the food must be tasty and appealing at some level and above all else – consistent.

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THE 2021 CHEF SKILL SET

Culinary Cues

Sometimes the change curve can be mapped out allowing ample time to gear up with new skills, new products, new methods of production, and a laser focused marketing strategy, while on occasion, something environmental takes place that forces a more immediate response. Think about the technology sector as a prime example.

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GREAT BREAD IS THE DIFFERENCE MAKER

Culinary Cues

They are out there. Sure, it will cost considerably more than what you are buying off the back of a “one stop” vendor truck, but it’s worth it. People will pay for quality – are you willing to invest the time to find out? What will it take to get the message across? Remember the importance of VALUE to your guests.

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DON’T NICKEL AND DIME YOUR GUEST or IMPRESS THEM WITH QUANTITY

Culinary Cues

There’s a reactionary movement that I keep seeing in restaurants; a movement that assumes the answer to the restaurant bottom line is to take more and give less or give too much to justify raising prices. This is compounded when a restaurant doesn’t even take bread seriously. Help them out. Do it right!