Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

ChowNow

FEBRUARY 21, 2025

Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

OCTOBER 11, 2021

You set yourself up for success by finding the right niche for your restaurant. Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. What is Niche Marketing? Restaurant Type.

Marketing 492

Marketing Food Truck Fine Dining Fast Casual 492

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. ” sign.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

MAY 21, 2020

Even though the COVID-19 pandemic persists across the globe, governments have started easing lockdown restrictions and allowing restaurants to reopen finally. High-end restaurants that tend to have a pricier menu should look to add more affordable items. Be part of the solution; keep your local communities fed.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

Modern Restaurant Management

APRIL 29, 2022

Consumers are now looking out for restaurants that provide a fully curated vegan meal that serves everything from starters to desserts. This has led fine-dine restaurants to change their existing food menus and offer completely plant-based food dishes. According to Sentient Media, nearly 10 percent of the U.S. have turned to veganism.

Seasonal Menu 508

Seasonal Menu Beverage Sustainability Fine Dining 508

Modern Restaurant Management

NOVEMBER 7, 2023

Restaurant brands around the world are finding that their audience is craving something more than pretty pictures of delectable dishes, but rather a need for community and discussion. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. 'Safety' is what I believe to be most important now to help assure patrons to revisit their favorite restaurants. . 'Safety'

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JANUARY 22, 2024

Understanding your diner’s requirements, preferences, and desires is the foundation for success in the modern restaurant industry. This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How do you manage your restaurant in a modern and efficient way?

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Make Use of Local SEO and Content Marketing.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

NOVEMBER 3, 2023

As a restaurant owner, you’ll know just how powerful word-of-mouth can be. After all, when it comes to choosing where to eat, we tend to prioritise the opinions and experiences of others over most other factors – it’s no wonder influencers have become such a powerful tool for restaurants in boosting their bookings.

Influencer 491

Influencer Book Marketing Social Media 491

Culinary Cues

AUGUST 22, 2022

Paul de Vance in southern France, or the walled in villages of Tuscany, the narrow streets of Oslo, Norway, and the typical hidden villages found in parts of historic Germany; places that were home to those special little restaurants that reflect the terroir of the region. That was it! Those four or five employees were like family.

Seating 474

Seating Front of House Back of House Cash Management 474

Modern Restaurant Management

APRIL 14, 2020

For additional resources, click COVID-19 Survival Guide for Restaurants and MRM Restaurant Survival Guide, Second Course and MRM Restaurant Survival Guide, Part Three and What’s Next?: MRM Restaurant Survival Guide Updates.

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

Modern Restaurant Management

JUNE 4, 2021

Finding a restaurant today is typically accomplished by typing in search terms like “Italian restaurant near me.” ” From there, the majority of people look at only the top three to six results served up by Google and other search engines to select their restaurant of choice. Last year alone there were 6.9

SEO 577

SEO Website Management Online Ordering Mobile Ordering 577

Modern Restaurant Management

MAY 21, 2021

A restaurant is only as good as the team behind the scenes. They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. For restaurants, this information could range from cooking, dining, and food preparation tips to local ingredient sourcing guides.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. Whatever plans and forecasts you had for your restaurant are yesterday’s bread now. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. This article will explore seven tips on using Facebook Ads to increase your market share of customers. Restaurants require patrons to physically go into the premises.

Social Media 493

Social Media Advertising Events Customer Experience 493

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Culinary Cues

JANUARY 8, 2021

Sometimes the change curve can be mapped out allowing ample time to gear up with new skills, new products, new methods of production, and a laser focused marketing strategy, while on occasion, something environmental takes place that forces a more immediate response. Such is the case in 2021.

2021 474

2021 Social Media Kitchen Safety Restaurant Law 474

Modern Restaurant Management

FEBRUARY 1, 2021

As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. For businesses in the restaurant industry especially, the COVID-19 crisis was no small hurdle. For restaurants, be open and honest in person and online.

2021 539

2021 SEO Marketing Social Media 539

Modern Restaurant Management

SEPTEMBER 2, 2022

Improving your restaurant’s SERP rankings can help generate more online visibility and subsequently more online sales. Six Tips to Improve Your Restaurant’s Local SERP Rankings. Here are six tips to help your restaurant’s local SERP rankings. Focus on Local Keyword Terms with Commercial Intent.

SEO 450

SEO Social Media Point of Sale Reference 450

Culinary Cues

MARCH 30, 2020

The restaurant industry has been plagued with problems for decades – this international crisis has brought everything to a head. This virus has demonstrated just how important restaurants are to people of all ages and socio-economic backgrounds. Without restaurants – society just seems incomplete.

Small Business 460

Small Business Food Supply Food Truck Healthcare 460

Culinary Cues

JULY 4, 2021

On top of this – restaurants are offering wages that were unheard of pre-pandemic and still employees are not inclined to return to kitchens and dining rooms. CHANGE #1: The days of the fixed menu for restaurants should come to a halt. The important reality is that we MUST MAKE CHANGES NOW!

2021 508

2021 Food Supply Seasonal Menu Supplies 508

Social Hospitality: Restaurants

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Anyone who runs a hotel or restaurant is a salesperson. If it’s the peak of the season, you compete with all local restaurants and hotels. Organize Local Seasonal Events. Form a Commercial Team.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Culinary Cues

SEPTEMBER 30, 2024

From my experience, it is difficult to experience a dinner for two in a moderate full-service, independent restaurant for less than $120 without gratuity. Those family-owned restaurants in your town are the lifeblood of the community. How, in this case with restaurants, do these operators find a way to financial success?

Pricing 415

Pricing Marketing Insurance Seasonal Menu 415

7 Shifts

MARCH 10, 2021

Successful restaurant owners have many traits in common. Here we've outlined seven practices of highly successful restaurant owners. The fact that 60% of restaurants fail in their first year and 80% close within five years of their grand opening is an indication that few have what it takes for long-term success.

Management 370

Management Management Small Business Email Marketing 370

Goliath Consulting

MAY 19, 2020

It will also provide a marketing platform where you can meet new people and gain new leads. A workplace food program that brings in a different pop-up restaurant to serve as the office lunch vendor each day. Serves in 15 cities, see reference: • Connects employees in office buildings with local restaurants. Foodee (7, 8).

Catering 378

Catering Social Media Online Ordering Loyalty Program 378

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Start a restaurant loyalty program.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Culinary Cues

SEPTEMBER 26, 2020

We all know the challenges facing restaurants right now – there is little benefit in reiterating the problems. What needs to be addressed is: “ How do we build trust among customers, trust that the restaurant will keep them safe, and how do we generate enough sales and in turn – profit, to keep the operation moving forward?

Kitchen Safety 434

Kitchen Safety Back of House Front of House Customer Experience 434

Modern Restaurant Management

AUGUST 5, 2022

Quick service restaurants (QSR) are gaining immense popularity owing to their fast service and mouth-watering menus. According to Future Market Insights, the plant-based burger market is expected to register a staggering double-digit CAGR of 22 percent by the end of 2030. Conclusion – Vegan-Friendly QSR Market.

2030 450

2030 Customer Experience 2022 Innovation 450

Modern Restaurant Management

JUNE 10, 2022

If you are a restaurant owner in 2022, you need to be on TikTok. I know what you’re thinking, “It’s a video social network, where the heck does my restaurant fit in there?” ” Creating engaging content that resonates with your customers is the future of marketing. Feature your vendors in your videos.

Employee Relations 508

Employee Relations Influencer Events Small Business 508

The Rail

OCTOBER 10, 2024

Indeed, with coffee drinkers trying to drink a product that echoes their values, this is information that restaurant owners and managers need. This short blog looks into these factors and points out how you can tap into this growing market segment.

Sustainability 130

Sustainability Dine-in Compost Consumer Goods 130

Culinary Cues

MARCH 15, 2021

Sure, I know how much the restaurant/foodservice industry is suffering and how many operations are shutting their doors as a result of avoiding decades of challenges brought to a head by the pandemic, but believe me when I say that this will change. Just as the restaurant industry evolves, so too must the industry of education.

Education 587

Education Food Supply Communication Training 587

Modern Restaurant Management

APRIL 2, 2020

For additional resources, click COVID-19 Survival Guide for Restaurants and MRM Restaurant Survival Guide, Second Course and MRM Restaurant Survival Guide, Part Three. The National Restaurant Association Educational Foundation has launched the Restaurant Employee Relief Fund to support U.S. Live in the U.S.,

Healthcare 516

Healthcare Employee Relations Online Ordering Customer Service 516

Goliath Consulting

OCTOBER 6, 2020

The Benefits of Owning a Franchise Restaurant Business. We discussed in our earlier blogs why it is a great time to buy a food franchise in 2020 through 2021. The COVID-19 pandemic is helping boost franchise sales as unemployment grows in the restaurant industry and people are reassessing new career options. Brand Recognition.

Franchising 418

Franchising Franchise Fast Casual Customer Service 418

Culinary Cues

JUNE 1, 2020

On the micro level, let’s look at the restaurant industry, an industry that is truly in a crisis situation. We hear of major restaurant companies that struggle, but pay far less attention to the small business, the independent restaurant that represents the largest segment of the industry and the most fragile.

Leadership 81

Leadership Supplies Guest Recovery Small Business 81

7 Shifts

JULY 10, 2020

Restaurants took a major hit from COVID-19 in 2020, with sales dropping by 79% in mid-March. If your restaurant was forced to shut down during the worst of the pandemic, then you’re not alone. Pssst, if this is your first opening, check out our blog on How to Start a Restaurant! ] 1 Set goals for the event ??

Events 351

Events Social Media Kitchen Safety Seating 351