Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising. Source More Smartly by Linking FOH to the BOH.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

MAY 1, 2024

"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. By not investing in in-game advertising, QSR brands have (most likely without knowing) way underreached and underserved this customer segment. And it’s not trivial. And that’s my nugget in a wrap!

Social Media 450

Social Media Mobile Ordering Advertising Website Management 450

Modern Restaurant Management

MARCH 24, 2025

To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. For this report, we measured consumer interest in 2024 compared to 2023. What surprised you about the results? What were key changes over previous years? Why are regional flavors in favor?

2024 221

2024 2023 Customer Experience Pricing 221

Modern Restaurant Management

NOVEMBER 24, 2020

Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. Should you consider entering the food truck business? Does your dining room layout need a social distance inspired layout? Plan for Gaps in Your Budget.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

APRIL 9, 2020

Avoid misinformation, turn to reliable sources, and be your team’s trusted advisor. As the public service advertising says, “Even though the tables are empty, the kitchens are full.” ” With the right approach to HR, you’ll help keep the restaurant operating smoothly and the collective psyche in check.

Leadership 558

Leadership Kitchen Safety Employee Relations Tip Distribution 558

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

OCTOBER 3, 2023

We answered questions on the sourcing and sustainability of the new products and provided valuable face-to-face conversations with our customers during their experience. Finally, don't underestimate the power of word-of-mouth advertising, either. This can be a powerful way to reach and engage your target audience.

Social Media 443

Social Media Customer Experience 2009 Customer Service 443

Modern Restaurant Management

OCTOBER 25, 2021

Plant-based proteins should not be seen as a meat substitute but rather as an additional protein source offered – aside from meat, poultry or fish. Not only will advertising the meat alternative and its ingredients draw in vegans and flexitarians, but it will also accommodate those with dietary restrictions, or allergies.

Dietary Restrictions 546

Dietary Restrictions Food Front of House Back of House 546

Modern Restaurant Management

JULY 30, 2021

As a result, consumers learned to become less dependent on outside sources for meals and became accustomed to cooking at home more often than ever before. Message testing has long been a tactic used by hospitality establishments for new menu items, advertising campaigns, and promotions.

Mobile Ordering 508

Mobile Ordering Customer Experience Customer Service Food Order 508

Modern Restaurant Management

NOVEMBER 22, 2022

However, limited budgets and resources necessitate thoughtful hiring decisions in order to reduce wasted time and costs on advertising positions or training new hires. Think broadly when it comes to sourcing applicants. How to avoid. Start by asking questions such as: Where do your ideal applicants typically look for jobs?

Hiring 514

Hiring Recruiting Employee Relations Mobile Ordering 514

Modern Restaurant Management

JANUARY 28, 2022

Source: Alt/Grub/Faction. You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. The website should promote your food and menu, display your logo, and advertise your promotions. Next is your company website.

Social Media 528

Social Media Small Business Advertising Food Order 528

The Rail

APRIL 10, 2025

Millennials and Gen Z consumers are likely to research food sourcing, question menu claims, and support restaurants that align with their values. Clear sourcing protocols can improve operational efficiency, reduce waste, and protect a brands reputation in the face of disruption. Consumers are paying attention.

Food Supply 130

Food Supply Social Media Sustainability Sourcing 130

Modern Restaurant Management

MAY 20, 2020

Here are four ways to source and hire workers more quickly as cities begin to reopen for business. You can advertise on their job boards, or even go analog with paper flyers. Each of these factors mean restaurant owners may have to hire — and hire fast. Leverage Referrals.

Hiring 563

Hiring Reference Advertising Management 563

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

For instance, the colors used to advertise food service brands and their products often call on the psychology of color to enhance the message. A few of the most popular directions a specialist may take include: Soft light — This approach diffuses the light source for a subtle effect with less intense shadows.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Modern Restaurant Management

NOVEMBER 26, 2019

In a job seekers market, if we don’t alter our approach to sourcing, recruiting, and hiring, we'll be left with open jobs and few applicants to fill them. Sourcing, recruiting, and hiring can be challenging in today’s low-unemployment environment, but it can still be done. Hang in there!

Hiring 472

Hiring Recruiting Restaurant Law Customer Experience 472

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What does RATE stand for? Repetition.

Advertising 143

Advertising Coupons White Paper Back of House 143

Modern Restaurant Management

MAY 5, 2022

It produces brand loyalty around ingredient consistency, protection, sustainability, and sourcing. It decreases the amount of time taken from days to mere seconds, meaning you can track food sources faster. In addition, it connects diners with information about their food- where it is from and its preparation.

Serving 472

Serving Loyalty Program Food Supply Point of Sale 472

Modern Restaurant Management

OCTOBER 16, 2023

Source: *Causeway Solutions 2023 Dining Out and Household Spending Now that we know a little bit about overall dining habits, we looked at how people’s feelings and attitudes about other things influence their dining preferences. 62 percent rarely or very rarely enjoy fine dining. Only 26 percent of the population is 35-54.

Fast Casual 531

Fast Casual Fine Dining 2023 Consumer Goods 531

ChowNow

MARCH 7, 2025

Restaurants have access to more customer data than ever before and it comes from a wide range of sources, but many operators dont fully grasp the full extent of whats availableor how to use it effectively. Each of these sources gives you a clearer picture of your customers, their behavior, and how they interact with your restaurant.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

AUGUST 24, 2020

If they survive, restaurants and their suppliers stand to face local governments starved for new sources of tax revenue. The beverage industry and others affected by the soda tax aggressively lobbied City Council, litigated once the tax was passed and spent millions of dollars in advertising opposing the tax.

Beverage 414

Beverage Outdoor Point of Sale Government 414

Modern Restaurant Management

DECEMBER 14, 2020

Online food delivery service platforms often meet the typical definition of “marketplace facilitator,” because they advertise the sale of meals on an online forum and collect the payment from the customer to transmit to the restaurant.

Restaurant Law 518

Restaurant Law Presentation Audits Coupons 518

Modern Restaurant Management

APRIL 9, 2021

The easy calculation on monetary cost can be online and physical advertisements, applicant tracking systems, and the cost of any other tools. Then you have to add on the time value of each staff member who is involved in sourcing, vetting, engaging, interviewing and hiring candidates.

Hiring 474

Hiring Management Management Retail 474

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Emphasize Best-Selling Items. Let’s start with a simple ingredient.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

JANUARY 14, 2020

Working with a third-party app is mutually beneficial and will advertise your restaurant to brand-new customers. Advertise Your Happy Hour. Every customer feels rewarded by a god happy hour, so make sure yours is well advertised and everyone knows about it. form of advertising. Set Up a Loyalty Scheme.

Social Media 307

Social Media Advertising Blog Dine-in 307

Modern Restaurant Management

AUGUST 6, 2020

Professionally photographed food pictures and a call to action to support local restaurants are two effective ways to create engaging content, and this is a great way to advertise new items and takeout and delivery options. Many restaurants have partnered with local producers to sell specialty and unique items as a part of their storefront.

Front of House 531

Front of House Inventory Food Safety Social Media 531

EATER

MARCH 31, 2025

There are the functional sodas infused with probiotics and artificial sweeteners, the protein shake with mint flavoring intended to evoke a Shamrock Shake from McDonalds, and plain sprouted pumpkin seeds, advertised as a superfood add-on to your meal plan recipes, or just a delicious, guilt-free treat.

Food 248

Food 2025 Take-out Advertising 248

7 Shifts

OCTOBER 22, 2019

Source: [link] No wonder Instagram has the impact it does. Source: Instagram, @sweetgreen) 3) Establish Aesthetic and Tone Reinforcing your restaurant’s image and creating a visually-appealing Instagram feed go hand in hand. User-generated content is as good as online reviews, and it’s easy to source and share.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Culinary Cues

AUGUST 31, 2024

Make your mission statement “live” everywhere in the business: your website, social media, newsletters, emails, business cards, on the wall of your employee dining area, in your employee manual, on your business checks, prominent on your menu, and in your advertising.

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

The Rail

APRIL 4, 2023

Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. In 2023, the projected spending for social platform advertising for restaurants is over twenty-eight billion dollars. Wherever your ideal market can be found is where you should be advertising your restaurant.

Social Media 264

Social Media Front of House Advertising 2022 264

ChowNow

FEBRUARY 12, 2025

Current trends in the restaurant industry: Whether its the rise of plant-based options, AI-powered ordering, or hyper-local sourcing, knowing whats trending can help you stay relevant. Are you all about sustainable sourcing? Reach a wider audience with online advertising. Do you focus on comfort food that feels like home?

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JANUARY 3, 2020

For the food and drinks industry, Instagram is an unescapable source of advertisement. Sources: [link]. Whether your brand has embraced social media or not, your plates and glasses will be popping up in someone’s Story feed — if it’s aesthetic enough, of course. Instagram cameras love a beautiful beverage.

2020 310

2020 Social Media 2019 Beverage 310

EATER

MAY 19, 2021

On the Eater’s Digest podcast, Jayaraman noted that she’s already seen some restaurants raise wages both in response to either the murder of George Floyd (“they didn’t want to perpetuate the sub-minimum wage as a legacy of slavery and a source of racial inequity”) or the increased harassment many servers have experienced during the pandemic.

Hiring 284

Hiring Healthcare Advertising Kitchen Safety 284

Modern Restaurant Management

MAY 12, 2022

Other ways to source the key products to manufacture: What’s the most popular item on your menu—that one dish that you’re known for? Getting into those big-box stores can be very expensive with shelving or slotting fees, promotional costs, advertising fees and more. Return on Investment.

Retail 450

Retail Certification Seasonal Menu Insurance 450

EATER

JUNE 2, 2020

The source said that at their location, Condado management has largely been supportive of staff who wanted to participate in the recent demonstrations against police brutality in black communities, and had even offered bail and mental health resources. The source later clarified the situation.

Ordering 364

Ordering Social Media Food Order Restaurant Law 364

ChowNow

FEBRUARY 12, 2021

While your website is the source of truth for information related to your restaurant, customers can also find you on other sites. With Local Deals, a paid advertising tool on Nextdoor, you can choose from different deal types. In fact, 88 percent of Nextdoor members shop at a local business once a week.

Email Marketing 370

Email Marketing Online Ordering Social Media Customer Service 370

EATER

MAY 15, 2025

At Sham Market, a go-to source in Fatih for Syrian staples from pickles to pastries, Anas Rawabi hands over a spicy ball of shanklish, a type of aged Levantine cheese, before stuffing bottles of tamarind and apricot juice into a bag for an elderly shopper. He flashes a toothy grin, and adds, And then we can open another restaurant.

Government 211

Government 2024 Customer Experience Food Order 211

Indoor Media

APRIL 15, 2021

Today, many business owners focus on social media advertising for the wrong reasons. Where you can, make sure to adopt smart, local advertising. Read on for some of our best local advertising strategies and how to customize your online advertising to target customers in your area.

Small Business 88

Small Business Advertising Loyalty Program Sports 88