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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Showcase the Atmosphere Atmosphere plays a big part in a restaurant experience. Customers are spoiled for choice with restaurants.

Marketing 450
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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

This trend of using unique glassware to showcase specialty drinks and cocktails is growing in both fine dining and casual establishments across the country. The appealing presentation makes it likely that more customers choose that specialty drink over a standard cocktail, beer, or wine.

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Taco Tuesdays Showcases the Risk of Trademarks

Modern Restaurant Management

TACO TUESDAYS: The story of a now-defunct trademark and the risk of trademarks becoming so general with time that they can no longer be protected. TACO TUESDAYS as a Registered Trademark Since 1979, Taco John’s (a regional taco chain based in Wyoming) has used TACO TUESDAYS to promote their restaurant.

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Using Live Video to Showcase Your Restaurant (Infographic)

Modern Restaurant Management

In today’s world of continuous distraction, it’s important to be able to find strategies for your restaurant that stand out from the noise. Many restaurants have spent a great deal of thoughtfulness and money on carefully preparing their aesthetic both on location and online, but what is the next frontier?

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Gen Z Wants More Than Good Food — Here’s How to Keep Them Coming Back

Modern Restaurant Management

Our #GrouchosGoodness and #TasteTheGood campaigns go beyond showcasing delectable dishes — they embody a commitment to community, gratitude, and tradition. Build a Positive Social Media Presence Although authenticity may seem contrary to the curated nature of social media, we have discovered that the two can seamlessly coexist.

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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Platforms like Instagram and Facebook allow restaurants to showcase dishes, share behind-the-scenes content, and directly engage with followers. Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach.

Marketing 445
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Why Your Restaurant Is Invisible Online – And How to Fix It Before It’s Too Late 

Modern Restaurant Management

The differentiating features you want your restaurant to stand out for must be showcased in your online profiles and local landing pages, or you risk becoming invisible in nuanced keyword searches because you haven’t made relevant info available. Viral videos and influencer recommendations can drive significant foot traffic.

SEO 326