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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Your plan should be comprehensive, well thought out, achievable, and consistent. Before you get any ideas for a cheesy radio spot, take a step back and look at the bigger picture.

Seating 221
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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

Menu 388
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THE INTER-DEPENDANCE OF BUSINESS AND COMMUNITY RESTAURANTS

Culinary Cues

The stores were empty, and restaurant service staff were staring out windows from the vantage of unfilled seats. Going out to a restaurant for lunch or dinner must be more than filling the void in our stomachs. An environment of excitement, intrigue, service, hospitality, and memorable experiences is required.

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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

And now, many states and provinces have already begun rolling out their plans to reopen the economy, and many restaurateurs are now planning out their grand re-opening. Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business.

Events 351
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Restaurant Forecasting: How To, Formulas, Methods, and More

7 Shifts

Staff scheduling, inventory management, menu analysis , guest satisfaction, profitability, and so much more rest on the shoulders of accurate restaurant forecasting. Restaurant forecasting isn't really a "nice to have" - it's a step all successful restaurateurs have to take. Why Should You Conduct a Restaurant Forecast? Get granular.

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Transformation through Suspension

Modern Restaurant Management

Each table has its own wench, which allows them to be raised and lowered to any desired height –– seated, cocktail, or all the way up to the ceiling –– using a network of cables and an electric power source. Brian, the executive chef, changes Ronin’s menu daily to reflect the best of the week’s harvest.

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Restaurants Can Leverage Their POS System to Make the Most Out of Outdoor Dining

Modern Restaurant Management

According to the National Restaurant Association's 2021 State of the Restaurant Industry report , 70 percent of consumers reported they would likely take a table outside if the conditions were right. Here are some of the ways restaurant owners can leverage a holistic and data-driven POS system to optimize their outdoor dining operations.

Outdoor 195