Remove Innovation Remove Specials Remove Sustainability
article thumbnail

Gen Z Wants More Than Good Food — Here’s How to Keep Them Coming Back

Modern Restaurant Management

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. By linking dining experiences with positive social impact, restaurants have the ability to build goodwill so that dining at your restaurant feels positive and special.

article thumbnail

‘Broad, One-Size-Fits-All Messaging Has Been Replaced by Tailored Campaigns that Resonate with Specific Audiences’

Modern Restaurant Management

“As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.” Consumer priorities have also shifted, with greater demand for transparency, sustainability, and authenticity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Predictions for 2025 (and How to Prepare)

Modern Restaurant Management

Sustained loyalty is the goal in this highly competitive, price-driven market. Restaurants can appeal to the desire for convenience while offering “something special” that elevates their offerings. Premium menu items have a lower price sensitivity, and Gen Zers are wild about specialty beverages and innovative flavors.

2025 471
article thumbnail

Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

"Loyalty innovation is not always true innovation," Lynch added. "It’s Loyalty innovation sometimes simply is…Restaurants see others driving success with an initiative and they jump on the bandwagon, while tweaking it slightly to make it unique for their brand."

article thumbnail

2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

2025 Cocktail/Beverage Trends Ingredients on the Rise Super Juice Acid correction is a technique that allows bartenders to sustainably mimic flavors not locally available, such as using acid-corrected local citruses in Roatán in the Caribbean to replace lemons in cocktails.

2025 450
article thumbnail

Sustaining Insta-Success

Modern Restaurant Management

We have distinguished ourselves in a number of ways including innovation, brand, and quality. In terms of innovation, we are constantly thinking five steps ahead of our competitors to create new products inspired by pop culture, our customers, and what’s trending. They want to feel heard.

article thumbnail

How to Turn Your Menu into a Marketing Tool

Modern Restaurant Management

For instance, a limited menu can focus on your most popular dishes, or you may design it around a specific season and highlight traditional cuisines, holidays, anniversaries, and other special celebrations. If your brand is modern and innovative, your dishes should reflect this same spirit.

Menu 221