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How to Turn Your Menu into a Marketing Tool

Modern Restaurant Management

Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. Optimize Menu Design for Customer Behavior A menu is often one of the first things a guest interacts with when entering a restaurant, right after taking in the atmosphere and interior.

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In 2025, Small Changes Will Have a Big Impact on Pizza Restaurants

Modern Restaurant Management

From smarter ordering systems to food that travels better, here’s what pizzeria owners can expect in the year ahead. On the customer side, AI is beginning to play a more significant role in online ordering. This not only frees up labor but also reduces order errors.

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CHEFS – SIMPLE AT A DIFFERENT LEVEL

Culinary Cues

A growing number of chefs are shifting their attention to independent operations that focus on foods with wider appeal that need a commitment to excellence. This was, after all, a peasant food, but now is in a class all to its own from utility to high cuisine. Travel and experience what others have worked with for decades.

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Dynamic Pricing in Fast Food: Profit-Driver or Diner Turnoff?

Modern Restaurant Management

Although dynamic pricing is a staple in industries like travel and hospitality, its application in fast food is uncharted territory. Recent experiments with pricing strategies, such as summer value promotions, yielded lukewarm results, leaving operators questioning the best approach to menu pricing.

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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. That’s where the NEXT Flavor Report comes in.

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A CHECKLIST TO RESTAURANT EXCELLENCE – Part One

Culinary Cues

Prepare delicious food, advertise, open your doors and collect the money. I began to observe restaurants in my neighborhood and those that I patronized while traveling. The same holds true in the kitchen – CLEAN is a lifestyle, not a just a goal. [] THE PHYSICAL MENU IS IMPORTANT: This is you most important in-house advertising.

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How to Increase Restaurant Sales: 15 Strategies That Drive Revenue

ChowNow

And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.