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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.

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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Total New Customers refers to how many new customers your restaurant gains during a specific period because of your marketing efforts. For dining establishments that rely on in-person traffic, a simple way to track new customers is by asking them directly when they place an order or through digital receipts that prompt a brief survey.

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Restaurant Staff Training 101

7 Shifts

Have you ever walked into a restaurant, excited for a great meal, but the server can’t answer your questions about the menu? Without the right training, even the best menu or ambiance can fall short due to poor service, leading to dissatisfied customers and lost revenue.

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An Eater’s Guide to Sri Lanka

EATER

Key terms for food lovers Bath: Directly translated, bath just means cooked rice, but it often refers to a complex mix of rice and vegetables, protein (egg, fish, chicken, pork), dal, popadam, pol sambola (chile coconut relish), and maybe mallung (sauteed greens and coconut). Fox Jaffna A full spread at Fox Jaffna.

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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. 3 For those who leave things to the last minute, searching by date and time on OpenTable will save dining heartache.

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Influencer Marketing For Restaurants: How To Turn Local Creators Into Loyal Promoters

ChowNow

Whether that’s a selfie with your signature dish or a fun, time-lapse reel of the full dining experience, diners connect with this type of content. You might host a tasting event, run a giveaway, offer a behind-the-scenes kitchen experience, or invite someone to cover a special menu launch. Set expectations upfront.