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Located in Calabasas, we’ve had the pleasure of serving the Kardashians, whose signature “salad shake” has become an iconic part of our brand. Host Community Events Community events are a powerful way to draw in locals, create buzz, and build long-term relationships.
Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.
A caviar service at Costa in Charleston, South Carolina, top photo, features Regiis Ova Ossetra, served in its pure form alongside a chilled shot of Costa gin. ”It’s not just about the caviar—it’s about the experience, the storytelling, and the attention to detail that make a meal at Costa special.”
As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of specialevents, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Specialevents make for good video content as well.
Transformative Techniques Bartenders are experimenting with the foundations of a cocktail by using techniques like sous vide for prep and serving, forced carbonation for effervescence and clarified citrus to augment beverages before they even reach the mixing stage.
The rise of short-form video makes it even easier to share enticing, impactful clips of specials, cocktails, and ambiance. Showcasing New Menu Items and Specials Several aspects of the restaurant experience affect the guest’s perception, but the menu is arguably the most important. Don’t forget about events, either.
Promote your specialevents and themed nights to both current customers and your target audience. One way to do this is with specialevents and theme nights. Not only do these specialevents bring in new people, but they may also help you gain back customers who havent dined with you in a while.
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, specialevents, or new menu items. Your posts can serve as mini-ads for your restaurant, and they appear when customers search for your business.
The demand for earlier reservations provides restaurants the opportunity to get creative when it comes to driving traffic for second and third seating’s with memorable experiences, dynamic pricing, or late-night specials. We also recommend that operators maximize their space by offering varied experiences throughout service.
The average profit margin for bars typically ranges between 10-15% , but this can vary depending on the type of bar you run, the location, and the types of drinks you serve. For instance, a pub that serves both food and alcohol may have lower profit margins compared to a bar that only serves drinks because the cost of food is higher.
He saw an opportunity to create a platform that better served restaurants. What started as a way to help high-end restaurants reduce no-shows has evolved into a comprehensive platform serving diverse hospitality businesses, from boutique wineries to large hospitality enterprises.
How do you prepare your team for specialevents or holiday rushes? Can you give an example of how you’ve managed a large event or special occasion at a restaurant? As a restaurant manager, how do you prepare your team for specialevents or holiday rushes? Clear communication is also key.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. These create a unique experience that goes beyond just food and drink.
Philly ensures a silky, no-crack bake, so operators can easily serve up an on-trend dessert that excites customers and keeps prep simple. Way #5 CREAMY QUESADILLA WITH PHILLY Mexican food is leading the charge in foodservice growth, with the highest increase in servings vs. last year. Or even on a pizza!
Every successful restaurant has one thing in common: they know exactly who they are serving. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Geographics: Where Are Your Customers?
This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. As such, Restaurants may choose to focus on pre-orders and takeout specials to capture sales early! The steepest decline happened between 6-9 p.m., with transactions down 47 percent at 7 p.m.
A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order. Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return. Promotions and Discounts Special offers drive customer action. can go a long way.
However, the systematic gathering and analysis of data serves to lay a solid foundation for your business. Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. You can identify potential gaps in the local dining landscape and create unique value propositions.
Gen Z foodies might prefer TikTok and Instagram Reels, while busy parents or professionals may respond better to Facebook updates or LinkedIn lunch promos.
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Host a Farewell Event at the Current Location Before closing the doors of your current location, consider hosting a farewell event to thank loyal customers for their support.
Employee Appreciation Day, observed on March 7, offers organizations in the restaurant industry a special chance to honor the incredible dedication, hard work, and unique talents of their team members. Restaurant employees are the heart of the dining experience, and their commitment keeps the industry thriving.
Every restaurant serves a unique customer base, and the more you know about them, the more effective your marketing efforts will be. Conduct a competitive analysis: Identify the restaurants in your area that serve a similar audience. Its not just about what you serveits about why you serve it. Why do you do what you do?
Among these heroes are restaurantscommunity cornerstones that not only serve as gathering spaces in normal times but also become lifelines during crises. Cafecita also used their social media platforms to encourage customers to donate to 10 different restaurants serving community meals.
From small towns to bigger cities, you’ll find spots that have been serving for years alongside newer places gaining attention. Each one has built a solid reputation for serving food people keep coming back for. The menu keeps things simple with pulled pork, burgers, and smoked turkey sandwiches served in a casual, diner-like setting.
The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. Its return is part of a stepped-up focus on affordability at the brand since the pandemic.
If youve got a big outdoor patio, maybe a summer evening specialevent is the best move. It could be a fall-inspired cocktail, a one-week burger special, or a collab dish made with a local farm or bakery. This works especially well if you serve photogenic food or drinks (bonus points for mouth-watering images).
While it’s certainly possible to work with an agent who’s either a friend or family member, it may be advisable to look for an agent who has specialized knowledge in the food service industry and the unique risks and challenges that come with it. What Carriers Do You Represent that Specialize in the Food-Service Industry?
In 1995, ICE Chairman and CEO Rick Smilow acquired the school and expanded its offerings, adding new courses of study, creating specially-designed facilities, expanding geographically and regularly updating the curriculum to reflect the ever-evolving culinary industry. One of the newer diploma programs at ICE is in Plant Based Culinary Arts.
That's why we instituted lower-priced lunch specials and made other adjustments. The Double-Edged Sword of Social Media Social media has reshaped how restaurants connect with guests, offering instant access to specials, menu highlights, and community events. This has driven up all wages because a cook being paid $16.50
When asked about what had changed after the first season, Moy responded that he had initially started out with a large menu, though this meant that fewer people could be served. “So For instance, communicating last-minute cancellations or even your presence at an upcoming event can be a challenge.
Pat Cobe, senior menu editor of Restaurant Business, was taken with the number of chains offering burgers and hot dogs as specials, iconic July 4th food that’s extending throughout the month. The pair discussed new offers from Carl’s Jr., Applebee’s, Shake Shack and other concepts. We’ve also seen a lot of pickles this week.
Each meal can be served as a platter, sandwich, or family pack, and comes with homemade sides like mac and cheese, coleslaw, and baked beans. The setup is casual, with indoor seating and a bar that serves local craft beer. Pulled pork, ribs, and brisket are all cooked fresh daily and served in generous portions.
Lesley Suter, special projects editor Hot Spinach & Artichoke Dip Knorr I first had this hot spinach and artichoke dip at a friends barbecue over a decade ago. In any event, hummus reigns supreme over other dips, and chef Michael Solomonovs recipe is the one to rule them all. I omit the water chestnuts since theyre not my favorite.)
But there’s a steadily growing number of cafés that are building their branding around exclusively serving auction and competition coffees. Although they may not always cater to mainstream coffee drinkers, these coffee shops serve an essential purpose: to bring consumers closer to innovation and excellence.
This makes them ideal for cold dishes that can be pre-made early in the day and served at any time. Quinoa in particular mixes seamlessly into patties, loaves, or meatballs that can be served on buns, with pasta, or straight-up on a plate. The answer is that ancient grains hold up especially well when they’re pre-cooked and chilled.
Are you serving fine dining patrons seeking a premium experience, casual diners looking for convenience, or a mix of both? Additionally, host promotional events or offer app-exclusive discounts to incentivize downloads and build a loyal user base. Understand your target customers by analyzing your restaurant’s primary audience.
He’s a “healthy investor” in the salad chain, who often serves as a brand ambassador, popping in to work the window. “We Side salads are served in a large drink cup that fits into a car cup holder, inviting guests to add dressing and shake to toss. That’s because it is Gronkowski, known as “Gronk.”
Whether you’re in a small town or a big city, you’re never too far from a place serving up BBQ that locals swear by. Captain’s also handles catering, offering the same attention to detail and flavor for private events. Augustine is a family-owned spot known for serving real pit-smoked meat in a relaxed, roadside setting.
Most of all, it’s not nearly as much fun as preparing food and serving customers, the reason most people love working in food service. By saving you time and money, the iCareSystem AutoDose allows you more freedom and resources to do the work you love: planning better ways to feed and serve your customers. To learn more, click here.
These emails include promotions, menu updates, specialevents, feedback requests, and loyalty program details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. Promote Special Deals Emails effectively announce limited-time promotions and discounts.
Your Google Business Profile (GBP) is what shows up when someone searches your restaurant’s name on Google or searches the cuisine type you serve in your area. Google Business Profile If you only have time to focus on one restaurant review site, or don’t know where to start, make it this one. family-friendly,” “vegetarian options”) 2.
With the right information, you can improve your happy hour drink specials to match your customers preferenceswhether they prefer craft cocktails, local beers, or classic bar drinks. Bundling increases the perceived value of the special and encourages customers to stay longer.
It doesnt matter if you serve the best food in town; if youre missing a website, new customers either wont know about you or will avoid visiting because your restaurant seems outdated. Roughly 300 million Americansabout 95% of the populationown a cellphone, giving them constant access to the internet.
Perkins, the 68-year-old chain best known for its bakery case, recently began serving boba and frozen margaritas, while its younger sibling Huddle House, 61, is rolling out smash burgers. They specialize in breakfast staples, homestyle favorites and homey atmospheres—Perkins largely in the Midwest and East Coast and Huddle House in the South.
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