7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JUNE 6, 2025

For example, if you have a limited-time seasonal menu or new specials that guests just have to try, a video can create a sense of urgency that drives reservations. For example, you can show highlights of a local event you’ve hosted, bring attention to a charity you support, or highlight a collaboration with another local institution.

Marketing 221

Marketing SEO Influencer Events 221

Culinary Cues

JANUARY 28, 2021

Digital signs directed us to the first stop where a State Trooper checked my ID to make sure I was eligible by age and that it matched my reservation receipt. I had shed my jacket and sat with mask on and short sleeve shirt in anticipation of an event that had been wished for almost exactly one year.

Events 447

Events White Paper Back of House Café 447

Modern Restaurant Management

DECEMBER 4, 2024

More than three-quarters are organizing events with family, and over half plan to dine out with friends for holiday festivities. Additionally, a quarter of people are planning corporate events at restaurants. ." Nearly half of Americans are planning to celebrate the holidays at a restaurant.

Seasonal Menu 251

Seasonal Menu Mobile Ordering 2025 2024 251

ChowNow

MAY 2, 2025

Weekly can work tooespecially if you have frequent special offers, rotating menu items, or upcoming events you want to promote. Events and Community Happenings If youre hosting upcoming events like wine tastings, live music nights, or charity fundraisers, your email list should be the first to know.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

Modern Restaurant Management

FEBRUARY 9, 2022

"Reservations are a mix of regulars and fresh faces as well. It is really giving Valentine’s Day a run for its money in terms of the number of reservations we see each year." Sally Davis said unique events like Galentine’s are great for boosting traffic, enhancing their overall brand and attracting new customers.

Events 474

Events 2010 Social Media Reservations 474

Modern Restaurant Management

MAY 7, 2025

The mission of a website is to keep your customers engaged so they want to fill out a form or call and place a reservation. Create links for specialty options like events or entertainment. Create subsections at the top of the page to link to other parts of the site such as delivery, locations, events, etc. Keep it simple.

Social Media 380

Social Media Information Entertainment Design 380

ChowNow

FEBRUARY 12, 2025

A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. Newsletter A regular email newsletter keeps your restaurant top-of-mind by sharing exciting updates, upcoming events, and behind-the-scenes content. can go a long way.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

ChowNow

FEBRUARY 12, 2025

Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Build and Segment Your Email List : Collect emails from customers who order online, make reservations, or join your rewards program.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MAY 27, 2025

Third-Party Vendor Risks for Restaurant Operators Modern restaurants rely on a complex network of third-party vendors – from POS systems and reservation platforms to delivery services and payment processors. Many reservation systems collect extensive personal information that could create significant liability if breached.

Insurance 283

Insurance Document Employee Relations 2023 283

Modern Restaurant Management

JANUARY 26, 2022

On Valentine’s Day, restaurants fill up quickly with reservations from couples eager to spend a romantic night together. Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Host a Party or Event. Throw a party!

Social Media 563

Social Media Seasonal Menu Advertising Events 563

Modern Restaurant Management

JULY 3, 2024

Ensure that your site is intuitive and easy to navigate, with clear menus, contact information, and reservation options readily accessible. To cater to the growing demand for convenience, consider integrating online ordering and reservation systems into your website.

SEO 489

SEO Website Management Online Ordering Customer Experience 489

Goliath Consulting

DECEMBER 12, 2024

Strengthen Cybersecurity Holiday promotions often drive an increase in credit card transactions and online reservations, putting data security in the spotlight. For special events, consider hiring temporary staff trained in crowd management. Manage Crowds and Capacity Crowded spaces can pose safety risks if not managed properly.

Bar 195

Bar Cash Management Seasonal Menu Email Marketing 195

Social Hospitality: Restaurants

MARCH 27, 2020

It’s also wise to implement a strong reservation abandonment strategy that allows you to recover most of the direct bookings. . This is one way to promote perks and encourage future reservations. . Many business events and conferences are now canceled. Consider Your Employees. Promote Future Meetings . Focus on the Upsell.

Hospitality 454

Hospitality Marketing Travel Hotels 454

ChowNow

FEBRUARY 13, 2025

The ways a website can drive more orders and reservations while cutting costs. Customers cant access an up-to-date menu, current hours, schedule a reservation, or place an online order. Beyond takeout and delivery, a website also makes it easier for guests to reserve a table without having to call.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

DECEMBER 27, 2024

Moreover, integrated systems streamline operations, from managing reservations to tailoring in-app promotions, ensuring that every touchpoint enhances the guest experience. For instance, restaurants can offer VIP perks like early access to seasonal menus or invitations to exclusive chef-curated events.

2025 275

2025 Loyalty Program Email Marketing Customer Experience 275

Modern Restaurant Management

OCTOBER 26, 2021

Millennials, parents, high-income earners, males, and those living in urban areas are more likely to attend these seasonal events at food service establishments. Work holidays are the most popular holiday events enjoyed at restaurants, followed by community events. Christmas) at a restaurant. COVID-19 and Restaurant Attendance.

Seasonal Menu 450

Seasonal Menu Magazine Events 2021 450

Modern Restaurant Management

JUNE 28, 2021

A friend of mine recently told me that her group had reservations for a large party on a Sunday night at one of their favorite restaurants. She called to confirm the reservation on Friday only to be told that the restaurant is no longer open on Sundays. The restaurant had reservations and did not call any of the guests.

Customer Service 465

Customer Service Reservations Specials Training 465

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Reservation and table management apps. Managing reservations and walk-in traffic can be one of the trickiest parts of running a restaurant. The best approach?

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

MARCH 7, 2023

This can lead to more reservations or online orders. Events Page This is such an underutilized section for most bar and restaurant owners. This is an excellent opportunity to promote your events and skyrocket your SEO. But don't just list your events; write a description about them.

SEO 493

SEO Bar Online Ordering Social Media 493

ChowNow

FEBRUARY 7, 2025

A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. SMS Marketing Perfect for sending time-sensitive promotions, reservation reminders, and personalized offers directly to customers phones. Is brand awareness your main focus?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Increase reservations at your restaurant and excitement around Restaurant Week by communicating to your customers using multiple platforms.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

NOVEMBER 4, 2024

Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data. This kind of marketing is all about personal connection—think community events, social media shoutouts, and customer engagement. But it’s not just about convenience.

Loyalty Program 221

Loyalty Program Social Media Small Business Customer Experience 221

ChowNow

JANUARY 23, 2025

Using a guests namewhether in greetings, reservations, or loyalty program interactionscreates a sense of familiarity and respect. Here are the most effective ways to accomplish this: Stay active on social media: Share updates about your menu, highlight special events, or give followers a behind-the-scenes look at your restaurants operations.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

DECEMBER 22, 2020

So, whether you are a restaurant proprietor of one, two or many locations, food or inventory supplier, menu designer, online reservation technology or delivery software company, this could be a viable funding option for you. But just applying for a grant does not mean you will secure one.

Employee Relations 547

Employee Relations Small Business Leadership Food Supply 547

The Rail

APRIL 6, 2025

Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value. By delivering tailored texts for important events or just checking in with clients who have not visited recently, an SMS automation platform can assist in simplifying this process.

Guest Recovery 130

Guest Recovery Loyalty Program Consumer Goods Customer Service 130

Modern Restaurant Management

SEPTEMBER 11, 2023

By analyzing factors like reservations, local events, and weather conditions, these tools can optimize staffing levels, ensuring that restaurants have the right number of employees at the right times to provide quality service.

Technology 538

Technology Seasonal Menu Online Ordering Customer Service 538

Modern Restaurant Management

AUGUST 3, 2021

Invest in your website with clear menus, ample dining room and food photos and include online ordering or online reservation options to serve both sets of customers. Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

ChowNow

JUNE 6, 2025

Drive Direct Orders and Reservations A strong online presence encourages potential customers to take action. It creates a clear path to online ordering and reservations, turning online interest into revenue. It’s also a solid way to collect and showcase positive reviews.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

7 Shifts

OCTOBER 1, 2024

For instance, using an online reservation system allows customers to book a table conveniently, saving your staff from having to appease disgruntled customers who were overlooked on the waitlist or turned away. In case you have big events, you can send a group announcement to your staff using 7shifts.

Customer Experience 397

Customer Experience 2024 Online Ordering Customer Service 397

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. These recurring events give existing customers a reason to come back regularly, and give new customers something to talk about. Hosting a reservation-only, off-menu tasting night creates buzz and makes regulars feel like insiders.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 19, 2021

That sounds pretty good—with YOY reservations and walk-ins still down more than 60 percent globally due to COVID restrictions, it’s not just about an outlet to test new food types, it’s about keeping the lights on. partaking in events or festivals. ” doesn’t need to be reserved for dine-in only.

Front of House 530

Front of House Online Ordering Food Order Small Business 530

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

AUGUST 13, 2020

One way this can be done is by leveraging beverage sales alongside traditional menu items, like establishing curbside to-go sales, adding the option to order cocktails, beer or wine for delivery and pick-up, or even hosting virtual events to showcase talented sommeliers and bartenders.

Dietary Restrictions 493

Dietary Restrictions Online Ordering Customer Experience Dine-in 493

Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. People want service that is quick, easy, and hassle-free.

Loyalty Program 454

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 454

7 Shifts

OCTOBER 9, 2020

Contact - Beyond your phone number and address, which should be in the footer of every page, you need a contact page to let people know how to reach you for catering, press, events, and career inquiries. Include essential pages like "Menu," "About Us," "Contact," "Reserve," and "Order Now" in the navigation bar.

Design 397

Design Online Ordering Social Media Website Management 397