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There is no tool more powerful than storytelling, and Rob Walker wanted nothing but to prove it. In 2009, he bought several objects from eBay and asked 100 creative writers to invent stories about $128.74 worth of items to see if the stories can transform insignificant objects into significant ones. In case you’re wondering how the storytelling experiment went: $3,612.51 net profit of the items being sold.
When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product.
Marisa Dobson is guest blogger this month. She is the founder & principal of Scintillate, a publicity and marketing consultancy that specializes in food & lifestyle clients. For over ten years, she's worked with professional creatives to turn their passions into passion projects. Visit www.marisadobson.com or follow her on Instagram: @marisa_dobson.
5.0. 10. 10 Tips On How To Open a New Restaurant. 1. Choose Your Restaurant Concept. The first consideration when starting and opening a new restaurant is to pick your idea and your niche. Is your opening a restaurant to follow your passion or to make the most money possible with high margin products? Are you considering opening a farm-to-table type environment?
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
When you own a growing restaurant, every day you strive to create a friendly atmosphere and be a part of your customers’ daily routines or perhaps even lifelong memories. To continue doing what you love, you need to stay on top of the latest in your industry and ways to increase profits. This includes new restaurant marketing ideas and even operational tips.
Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. How do you hire the right person to help your business grow? Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Remember, the most important thing is hiring someone for your restaurant who knows what to do and how to do it.
Expertly extending the life of an open bottle of wine with the precision and ease that can only be achieved with a world-class commercial wine preservation system has helped this restaurant chain to elevate their brand, service, and perfect pour capability in a highly profitable way. About Red Rabbit. Red Rabbit is a new addition to the already successful chain of Red Cow restaurants serving Minneapolis.
Expertly extending the life of an open bottle of wine with the precision and ease that can only be achieved with a world-class commercial wine preservation system has helped this restaurant chain to elevate their brand, service, and perfect pour capability in a highly profitable way. About Red Rabbit. Red Rabbit is a new addition to the already successful chain of Red Cow restaurants serving Minneapolis.
Here in the states, the debate for and against the tipping system in the foodservice industry will always be a point of contention. But I’m not here to talk about that. Instead, let’s talk about how to make the best of the system now—like how to make bigger tips. Here at Tundra Restaurant Supply , many of us have worked in the restaurant industry at one time or another as hosts, servers, managers, chefs and even service technicians.
Running a restaurant includes considering a myriad of factors. You need to hire and manage a team, you need to make them work together, you need to maintain the taste of the food you offer, you need to make your guests happy, and all the while; you also need to ensure that you’re in line… The post 9 reasons you need to change your restaurant POS in 2018 appeared first on eZee Burrp Blog.
One of the most common obstacles we encounter is finding the right blog topics to boost SEO and at the same time create an informative post. In the article this week, we will run through how to brainstorm blog topics, how to create unique ones, find out if your blog topics are accomplishing your business’ goals, and how to not run out of ideas. Blogs are a necessity when it comes to SEO.
Richard Young, Director of Education. I was recently invited to moderate a panel on Foodservice Maintenance and Repair at the Gas Foodservice Equipment Network’s (GFEN) Commercial Foodservice Workshop. The meeting was held at Piedmont Natural Gas’ (PNG) Demonstration Kitchen located in PNG’s John H. Maxheim Natural Gas Technology Center.
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Proper restaurant management is far more than just making out the schedule for your workers. While the day-to-day tasks are certainly important as part of management, and they should never be ignored or put on the back burner. However, for restaurant management to be truly effective, it needs to encompass many other elements. The following, which includes some of those daily tasks, as well as bigger picture elements, are some of the most important things the restaurant owner and management staff
There’s only one reason. There’s only one reason why your restaurant will fail. However, first let me tell you all the reasons it won’t. It’s not your business partners. It’s not your staff. It’s not your market. It’s not your spouse. It’s not your competition. It’s not your price point. It’s not even who is currently president.
Communication and the Ideal Millennial Workplace: ATTRACTING AND RETAINING YOUNG TALENT IN YOUR FOOD SERVICE ENDEAVOR Guest Blog by Abbie Garcia By the year 2020 millennials will make up 40% of the overall workforce, so it’s wildly important to the future success of your business that you understand how to go about attracting and retaining members of this oft-written of and just as frequently misunderstood demographic.
There are a variety of ways that local restaurants can try to promote themselves and their menus. Social media, promotions, events and of course, the good old fashioned word of mouth.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Who doesn’t love an expertly cooked, professionally prepared meal at a local restaurant? While dining at a restaurant is generally considered an enjoyable experience, 71 percent of Americans say they cook at home to save money. What’s more, 57 percent say that going to restaurants is a luxury. People need to eat. So, shopping for groceries is the next logical step.
When it comes to social media marketing for restaurants, how can you tell if you are doing it right or not? We analyzed dozens of restaurants to see why some are killing it with social media and others are struggling. All the data points to a few key differences in how they organize the process plus the content. It is actually a lot easier than you might think.
When a reputable restaurateur and steak house aficionado is wowed by a wine preservation system, that says a lot about the technology on display. So, when Dean Laplant of DC Steak House, Arizona , purchased Le Verre de Vin Twin Pod Bar , he made it the focal point of his intimate wine bar and seized the opportunity to delight his guests with an elevated wine by the glass service.
A “Restaurant Manager” is much more of a broad job description than some people may think. There are so many different types of restaurants, from Quick Service (QSR), focusing on speed of service and inexpensive food items – to Fine Dining restaurants, where it’s all about “wining and dining” the guests – and of course, everything else in between. What type of restaurant management career do you want to build for yourself?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It’s important to develop your online presence as a restaurant. Thus, you should be aware of the top restaurant review blogs, and build strategic partnerships with the right ones. These blogs have influence over consumers. They are tastemakers. Their recommendations can have significant sway over their readers and where they have their next meal. Right now, consumers are tight with their money, and they don’t want to pay for a subpar meal.
One of the most common obstacles we encounter is finding the right blog topics to boost SEO and at the same time create an informative post. In the article this week, we will run through how to brainstorm blog topics, how to create unique ones, find out if your blog topics are accomplishing your business’ goals, and how to not run out of ideas. Blogs are a necessity when it comes to SEO.
Richard Young, Director of Education. The Food Service Tecnology Center (FSTC) held two educational seminars in June covering the relationship between food and energy waste. The seminar at the PG&E facility in San Ramon featured presentations from the FSTC’s Richard Young and Claudia Pingatore who were joined by guest speakers Samantha Sommers ( ReThink Disposable ), Mike Goldblatt ( Copia ), Kerry Flickner ( Foodservice Sustainability Solutions ), and Anne Baker & Kimberly Lam ( Repub
For your restaurant business to be a success, you need customers that want to keep returning to your establishment and that want to tell everyone about how great it is. The only way that you can accomplish this is by keeping those customers happy. The following are some tips you will want to adopt for your restaurant if you haven’t already. Have a Friendly Staff.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
This blog post was originally published at Nightclub & Bar. Word on the street is there is a labor shortage for restaurants and bars. They call it the war for talent. If you really look closely, the truth is that it really is a war WITH talent. As an industry we have held tight to outdated management techniques like carrots and sticks. They just don’t work.
Understanding and keeping up with your businesses health is, frankly, necessary to your business success. It's important to know how various benchmarks work for your specific restaurant, cafe or brewery. Prime costs benchmark is 60% (quick serve) and 65% (restaurant). Now, you might be reading this and saying, "Now, remind me, what is prime cost again?
The quality of service provided by your waiters and waitresses has as much impact on a customer as the quality of your food. If your service staff are rude or constantly make mistakes, it can ruin the dining experience for the customer.
Every business owner has to start somewhere. IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. In our Business Growth Leadership Series , Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of experience.
Fuel your restaurant’s success with our comprehensive 2025 funding guide! Running a restaurant comes with unique financial challenges, from managing seasonal fluctuations to covering unexpected expenses like equipment repairs or ingredient shortages. This guide dives into fast, flexible financing options for restaurant owners. Discover how to bridge cash flow gaps, fund expansions, or navigate slow seasons without compromising service quality.
Have you ever wondered why some restaurants show up in the three maps results for Google searches and maybe yours does not? Ranking your restaurant in that three pack is a sure way to generate a lot more customers for your business. There is a secret recipe to rank higher in the maps. 1. Claim and Optimize Your Google Business Page. The Google Maps engine is based of the Google My Business (GMB) directory/pages.
Sparkling wines are expected to continue their growth this season and well into 2018. At Bermar America, we’re excited that customer demand has moved a trend into a sustained growth opportunity for operators of wine-by-the-glass programs. We have seen a marked increase in demand from savvy operators who are seeking to serve an enticing range of sparkling wines.
Four user privilege options available for splitting of receipt Manage guest database for iMenu 6.1.207.004 The post Improved billing option, ability to maintain guest database and many more updates appeared first on eZee Burrp Blog.
You know you need reviews for your restaurant. They lend credibility to your place of business and offer social proof. Plus, they help with search engine optimization (or SEO), and can lead to more visibility in search. But it’s not just about getting reviews, is it? After all, negative, generic, and terse reviews won’t do you much good. What you want to encourage is consistently amazing, four- or five-star reviews.
Driven by a diverse and exciting ecosystem of passionate, ambitious, and often young entrepreneurs, the Food & Beverage (F&B) sector is a highly competitive environment full of immense challenges and exciting opportunities. Expert Market’s 2024 industry report, sponsored by Toast, is informed by a survey of 522 U.S. food and beverage professionals, from restaurant owners to food service managers, providing insights into the real-time challenges and opportunities within the industry.
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