Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Build and Optimize Your Website.

2022 531

2022 Marketing Email Marketing Social Media 531

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

DECEMBER 31, 2024

” The food and beverage industry is faced with this demand, yet there are very few pickle-flavored sauces actually available in today’s market. Luscious Lychee – Lychee is gaining popularity across markets, bringing a soft, subtle sweetness and floral aroma to cocktails that complements the renewed martini craze.

Beverage 450

Beverage 2025 Fine Dining Guest Recovery 450

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

NOVEMBER 15, 2023

Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Here are some simple tips on how to market a virtual restaurant: Create a Strong Brand Your restaurant's brand sets it apart from the competition and creates expectations for your customers.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

APRIL 16, 2025

Tableside caviar service A prosciutto cart An authentic kaiseki tasting experience and members-only Japanese whiskey lounge Tableside s’mores These are just a few examples of ways restaurants across the country are hoping to attract guest by elevating the dining experience and creating a vibe highlighted by superior food and presentation.

Back of House 340

Back of House Customer Experience Customer Service Hospitality 340

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

2025 275

2025 Loyalty Program Email Marketing Customer Experience 275

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Plan Ahead. Make your Restaurant ‘Grammable.

Marketing 440

Marketing Social Media Advertising 2007 440

Modern Restaurant Management

FEBRUARY 24, 2020

Advances in phone camera technology and the ease of uploading to the internet have made video marketing not only a possibility for most businesses, but a necessity. In 2017, Facebook founder and CEO Mark Zuckerberg discussed the importance of video to the future of internet marketing. Snapchat videos get over 10 billion daily views.

Marketing 569

Marketing Seasonal Menu Consumer Goods Blog 569

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

FEBRUARY 20, 2025

RCS Enhances the Value of Mobile Marketing More than seven in 10 consumers have made a mobile order, making phones a prime mechanism to motivate purchases. And text message marketing is superior to email. Multimedia has been proven to enhance the effectiveness of marketing campaigns.

Marketing 251

Marketing Mobile Ordering Email Marketing Communication 251

Culinary Cues

MAY 12, 2025

Cooking should be fun and designed to make all involved happy. Approach the sandwich as a professional chef approaches the presentation of a fine dining meal just without the pretention and costly trimmings that fine dining requires. [] PIZZA: Ahhhone of Americas and the worlds top menu items.

Fine Dining 352

Fine Dining Seasonal Menu Front of House White Paper 352

Modern Restaurant Management

MAY 22, 2025

Brand Expression Through Uniform Design Branded apparel offers a controlled visual communication channel that reinforces your establishment's aesthetic. Strategic use of color should inform uniform design decisions. The integration of these functional elements should be accomplished without compromising brand integrity.

Uniforms 221

Uniforms Loyalty Program Front of House Customer Experience 221

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

EATER

JANUARY 8, 2021

Three designers on the inspiration that goes into creating the bottles you reach for. As the design director of Eater, judging things on how they look is part of my job. Designer and founder of Studio MMBB. Mel Barat Bours is a visual storyteller who explores narratives through art direction, design, and illustration.

Design 350

Design Book Take-out Back of House 350

Goliath Consulting

APRIL 5, 2025

Provide digital menus or physical copies that are clear and well-designed. High-Quality Food and Presentation Delivering dishes that match or exceed customer expectations is critical. Ensure consistency in flavor, temperature, and presentation. Make sure plates are appealing and visually aligned with your brands identity.

Customer Experience 195

Customer Experience Email Marketing Customer Service Mobile Ordering 195

Modern Restaurant Management

SEPTEMBER 28, 2021

While the dining landscape presents abundant opportunities for entrepreneurs and restaurant brands looking to expand or open a new location, owners and operators are understandably cautious about making a significant new investment. A Win-Win-Win Scenario. For restaurateurs, the appeal is obvious.

Dine-in 529

Dine-in Retail Consumer Goods Design 529

ChowNow

FEBRUARY 13, 2025

A well-designed website does more than just make a good first impression. A well-designed website signals professionalism and legitimacy. A polished, well-designed website establishes your restaurant as trustworthy, credible, and able to meet modern customer expectations.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

AUGUST 9, 2024

The team at Hospitality HQ, lead by Chef Akhtar Nawab has been switching up the food hall model by launching projects designed to emphacize culinary exploration and community connection in markets including Silver Spring, Maryland, Charlotte, North Carolina and Orlando. They are currently up to 18 locations.

Marketing 251

Marketing Social Media Food 2000 251

Modern Restaurant Management

APRIL 7, 2022

As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. These individual components were not necessarily designed to integrate with one another, and are essentially band-aided together into a system that works.

Mobile Ordering 537

Mobile Ordering Email Marketing Customer Experience Loyalty Program 537

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Culinary Cues

JANUARY 8, 2021

Sometimes the change curve can be mapped out allowing ample time to gear up with new skills, new products, new methods of production, and a laser focused marketing strategy, while on occasion, something environmental takes place that forces a more immediate response. Think about the technology sector as a prime example.

2021 474

2021 Social Media Kitchen Safety Restaurant Law 474

Modern Restaurant Management

APRIL 14, 2025

To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. This also presents a huge opportunity. The design should make ordering feel seamless and enjoyable so guests are more encouraged to use the technology again and again.

Loyalty Program 332

Loyalty Program 2025 Mobile Ordering Fast Casual 332

The Rail

MAY 22, 2025

Whether you present avant-garde cuisine or rustic comfort food, your brand voice should reflect the essence of your concept. From signage to internet marketing, consistency across all media helps to define your restaurant and creates cohesiveness. Before a visitor ever orders, a careful design system fosters confidence.

Social Media 130

Social Media Front of House SEO Uniforms 130

Modern Restaurant Management

JANUARY 19, 2023

In smaller markets, your cuisine might be enough to set you apart. Your concept, however, will determine how you present those dishes. These factors can determine everything about your restaurant from the menu design to the names of the selections, to the way they are arranged on the plates and delivered to the tables.

Food 450

Food Customer Experience Social Media Food Order 450

Modern Restaurant Management

APRIL 15, 2025

QSRs should consider offering premium add-ons or smaller, higher-quality combos marketed with messaging that emphasizes balance, healthy ingredients, and responsible indulgence as opposed to bulk discounts or 'deal' messaging." " With some many selections, why are QSRs menus proving to be popular?

Dine-in 275

Dine-in Pricing Magazine Definition 275

Culinary Cues

MAY 13, 2023

A well-designed program will instill an understanding of discipline, the foundations of cooking, passion, structure, the how and why of cooking, and the professionalism that will help to define the type of chef you may become. This is the biting question, the one that helps a young cook decide what path to take.

Hotels 505

Hotels Point of Sale Cash Management Training 505

Modern Restaurant Management

JUNE 5, 2024

Designed by Overland Partners and operated by Michaels On East, the eatery's seasonally inspired menu features produce from The Drs. What were any design challenges? Michael Klauber worked with world-renowned kitchen designer Jimi Yui, of Yui Design. who designed the Green Orchid Restaurant kitchen.

Certification 474

Certification Sustainability Design Seasonal Menu 474

ChowNow

APRIL 25, 2025

Its more than just designing a cool logo, picking a catchy name, and slapping it on everything. Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. But how to brand a restaurant isnt always clear.

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

Modern Restaurant Management

MARCH 17, 2021

The biggest factors to consider when developing one are: location, size, and design. Presenting the message to the customer from a variety of angles and putting an emphasis on visibility can be key. Customers can identify with a brand that designs for them and creates a better customer experience. Sign Location and Design.

Outdoor 493

Outdoor Point of Sale Design Customer Experience 493

Restaurant Engine

FEBRUARY 5, 2025

Plate presentation matters. Your success is also about presentation. You know that presentation inside your restaurant is key, but did you know its also key in the social stratosphere? tweet this) Thats why were looking at Instagram-worthy plate presentations and elevating your visual appeal for social media buzz.

Social Media 52

Social Media Presentation Website Management Customer Experience 52

Modern Restaurant Management

JUNE 27, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Chick-fil-A and Starbucks show broad appeal across regional markets.

Loyalty Program 371

Loyalty Program 2025 Customer Experience Customer Service 371

Modern Restaurant Management

AUGUST 14, 2023

You focus on creating those wonderful dishes, and let us help you navigate the marketing. On top of the long hours and hard labor, restaurant owners have countless things to consider, including marketing and branding. Or maybe you have seen them online, but their marketing feels a little “too much.”

Social Media 419

Social Media Book Customer Experience Design 419

Modern Restaurant Management

FEBRUARY 13, 2024

Where franchisors can miss an important opportunity is in the presentation of the financial information. Franchisors should carefully evaluate both the data being disclosed for the upcoming year and the format in which it is presented, asking questions like: How many years’ worth of data is relevant for the prospective franchisee?

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Document Franchise Franchising Point of Sale 468

Modern Restaurant Management

FEBRUARY 7, 2023

Offering increased visibility for brands and expanding the pool of customers restaurants are able to reach, the dynamic services these apps provide are essential for owners and operators competing for relevance and market share in a rapidly shifting landscape of business models utilizing SaaS technology.

Delivery 492

Delivery Front of House Back of House Fine Dining 492