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The 11 Best Restaurant Event Ideas That Actually Bring In New Customers And Keep Regulars Excited

ChowNow

1) Pop-Up Collaborations Partner with other local businesses, like a bakery, brewery, coffee shop, roastery, or food truck, for exclusive menu items or drinks. Why customers love it: Customers who attend these types of events will be foodiespeople with an intense interest in food and how its made.

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17 Restaurant Promotion Ideas To Boost Orders And Customer Loyalty

ChowNow

If youve got a big outdoor patio, maybe a summer evening special event is the best move. It could be a fall-inspired cocktail, a one-week burger special, or a collab dish made with a local farm or bakery. This works especially well if you serve photogenic food or drinks (bonus points for mouth-watering images).

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. Even if your food is incredible, youre not operating in a vacuum. Maybe theres no great late-night option, or the local delivery scene is missing high-quality comfort food. Everything is getting more expensive.

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How to improve your happy hour menu

Clover - Restaurants

With the right information, you can improve your happy hour drink specials to match your customers preferenceswhether they prefer craft cocktails, local beers, or classic bar drinks. Think about adding options like: Bundled offers Drink + food pairings, or buy one, get one half off deals.

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How to Read a Restaurant P&L (Profit and Loss) Statement + Free Template

SpotOn

That could simply be food sales , alcohol , and non-alcoholic beverages. But if you're a brewery, then you'd probably break line items down further into beer types. 💡 Master Sales Department (MSD) Groups: Another name for line items in the sales section of your P&L statement. That may be too high.

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QR Code Restaurant Guide: 6 Tips for Success

SpotOn

Over the last several years, QR order and pay has gone from being a fringe technology to a widely used solution for restaurants, bars, breweries, and wineries. Will servers deliver drinks to the table first, followed by food when it's ready? Should guests pick up their food at a counter or window? Keep it short and simple.

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Restaurant Management Training Guide

Open for Business

Create weekly schedules that account for seasonal changes and special events. Health and safety Go over food safety regulations and proper handling procedures. Cost control Focus on strategies for managing food, beverage, and labor costs. This will help you avoid purchasing more than you need.