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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

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Best Practices for Holiday Security in Restaurants and Bars

Goliath Consulting

The holiday season brings bustling crowds, higher sales, and festive celebrations, making it a prime time for restaurants and bars. For special events, consider hiring temporary staff trained in crowd management. However, the excitement also comes with unique security challenges.

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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

Emerging Trends in Glassware Specialty glassware for signature cocktails has been a growing trend for restaurants and bars for several years, capturing consumer attention through presentation. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.

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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” Move over “swicy.”

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Vibe Check: Elevating Experience for Better Guest Engagement

Modern Restaurant Management

”It’s not just about the caviar—it’s about the experience, the storytelling, and the attention to detail that make a meal at Costa special.” Members can entertain guests in an intimate setting and have preferred access to special tastings and other events.

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Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.

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THC Beverages at Restaurants and Bars

Goliath Consulting

As cannabis legalization expands across the United States, restaurants and bars are beginning to introduce THC beverages to their menus. Restaurants and bars are responding by introducing THC beverages to their menus, tailoring their offerings to meet the rising demands. By 2024, 24 states, three U.S. territories, and Washington, D.C.,