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Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.
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Emerging Trends in Glassware Specialty glassware for signature cocktails has been a growing trend for restaurants and bars for several years, capturing consumer attention through presentation. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” Move over “swicy.”
”It’s not just about the caviar—it’s about the experience, the storytelling, and the attention to detail that make a meal at Costa special.” Members can entertain guests in an intimate setting and have preferred access to special tastings and other events.
Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.
As cannabis legalization expands across the United States, restaurants and bars are beginning to introduce THC beverages to their menus. Restaurants and bars are responding by introducing THC beverages to their menus, tailoring their offerings to meet the rising demands. By 2024, 24 states, three U.S. territories, and Washington, D.C.,
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A bar is a profitable business option if you’re looking to enter the food industry. However, understanding how to calculate and improve your bar's profit margin is key to long-term success. One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant.
Fast-casual Condado Tacos—which prefers calling itself “next-gen casual”—has long had a bar program with a selection of conventional margaritas and beers to go with its Mexican-style menu and vibe. But those same margaritas had been on the menu since 2014 when the bar, so to speak, was set a bit lower.
Not quite yet Food Spinoffs of the TikTok-famous Dubai Chocolate Bar surge on chain restaurant menus The classic flavor combination of chocolate, pistachio and crisp phyllo is showing up in everything from shakes to doughnuts, matcha and desserts. By Patricia Cobe on Jun. Photo courtesy of The MilkShake Factory. By Patricia Cobe on Jun.
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. BUT most importantly I put it on all staff!
This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. But while wings still dominate as the top football snack, new data suggests that more fans are choosing to watch the game at home rather than head to their local sports bar. Vegas Jackpot, New Orleans Next?
Premium Beverage Condado Tacos overhauls its margarita lineup and drink sales spike by 20% Behind the Menu: Wild new flavors and upgraded ingredients give the fast casual’s bar program a boost—and customers are noticing. But there are lessons for other restaurant executives.
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More recently, as chefs have been working up seasonal menus to highlight local specialties and homegrown bars have been remixing native spirits, Sri Lanka drew millions of tourists in 2024 , announcing the islands comeback on the global stage after a few years of economic uncertainty. But its easy to find great meals if you know where to eat.
Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
The raw bar is getting pricier. Oysters grown off-bottom are safer from predators, and the method is believed to produce a cleaner oyster thats easier to get to market. Some oyster farmers, like Hog Island, sell directly to restaurants and wholesale retailers, while others work with a distributor who helps get their product to market.
The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. per share for the online ordering and payment company just four years after Olo went public.
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Zero-waste, high-fiber snack bars Food What operators should know about ancient grains Sponsored content from our partner Furmano’s on Jul. 23, 2025 Facebook Twitter LinkedIn Ancient grains like spelt/farro, quinoa, and sorghum have received a lot of culinary buzz in recent years. That doesn’t mean it’s not expensive there.
Problem: Excessive mingling This is a prevalent issue in restaurants, especially ones that offer full bar service. Will Harmon is a marketing associate at BlueCart , an online and mobile ordering, inventory, and operations platform for the hospitality industry. A “totally satisfied” customer contributes 2.6
The setup is casual, with indoor seating and a bar that serves local craft beer. 22 – Allman’s Bar-B-Q Source: Allman’s Bar-B-Q Allman’s Bar-B-Q in Fredericksburg has been serving barbecue since 1954 and is known for sticking to old-school methods. They also make their sauces and desserts in-house.
There’s the surface level, and then there are hidden Easter eggs for people to discover that are unique to the brand or the specific market. Together, they brainstorm, research, and uncover the unique nuggets that make that community special. Whether it’s historical references or iconic moments, every mural has layers.
With VR, employees can familiarize themselves with the kitchen, bar, or service areas. Whether moving high-end refrigerators, specialized ovens, or delicate furniture, GPS tracking allows you to monitor their transport and receive alerts about delays or issues. They can practice their workflows before the grand opening.
From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. To avoid costly damage, your kitchen equipment, bar fixtures, storage units, and decor pieces require careful handling. Is there a bottleneck at the bar? Are certain dishes flying off the menu?
If shrimp sits unused, swap it for wings or a seasonal special. Weve seen a diner lose regulars after a sold-out weekend special. A robust bar and restaurant POS system can simplify thislearn more at Harbortouchs bar and restaurant POS page. Financial and Marketing Strategies 7. Contactless menus speed up service.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. The rise of this new model could require restaurant marketing departments to change how they develop campaigns and spend their digital ad dollars. This has led to a lot of half-baked products hitting the market.
Although Italy is the second-largest consumer of coffee in Europe, its deeply ingrained mindset about coffee has stalled the growth of the country’s specialty coffee market. While some may assert it’s a mere taste preference, Italy’s penchant for traditional espresso has limited the maturation of its coffee market.
As we delve deeper into the dynamics of special occasion dining, let’s now explore who is heading out to celebrate Mother’s Day. Dessert purchases rose by 15.6 percent when the playlist fit the brand. This research underscores the transformative impact of well-curated music on guest behavior and overall revenue.
This helps create personalized marketing campaigns and promotions, encouraging repeat business and enhancing the customer experience. Integrated systems allow for seamless interaction across platforms, ensuring that staff are always up to date on special offers, menu changes, or customer orders.
What about the bulk of the market in the middle? Strong points of difference, authentic food, great service, location, marketing (with strong tactical execution) and a design-driven space that is on brand will elevate revenue for those with the total package.
Are you an established bar trying to boost traffic on a slow weeknight? With the right information, you can improve your happy hour drink specials to match your customers preferenceswhether they prefer craft cocktails, local beers, or classic bar drinks. Are they looking for budget-friendly options?
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.
Super Bowl Sunday is one of the busiest days for restaurants and bars, as fans gather to enjoy the game, food, and drinks with friends and family. Design Team-Inspired Menus Add some fun to your menu by creating special dishes or drinks that represent each of the competing teams.
Competition” cafés and roasters, such as Special Guests in London, UK, Standout Coffee in Stockholm, Sweden, and the recently opened Lohas Café in Bogotá, Colombia, also exemplify this trend. This is a unique opportunity, as these coffees were previously unavailable in the domestic market.
27 – Bunyan’s Bar-B-Q Source: Bunyan’s Bar-B-Q Bunyan’s Bar-B-Q in Florence, Alabama has been serving up classic Southern barbecue since 1972. 17 – Rusty’s Bar-B-Q Source: Rusty’s Bar-B-Q Rusty’s Bar-B-Q in Leeds, Alabama has built a strong reputation for its traditional pit barbecue and made-from-scratch sides.
American gastropub menus include what's typically known as "bar food"—items like burgers and sliders, french fries, club sandwiches, and salads. While there's not likely to be a separate lunch and dinner menu, gastropubs might offer Sunday lunch specials or host pop-up restaurants with local chefs.
Guests can further customize at the sauce bar, and they can add flavors, like soy sauce, vinegar or kimchi. Those aggregators have become vital for Domino’s market share, and other chains too. They can also add toppings, like cilantro, onions or sesame, and order rice. The menu also includes boba, fruit teas and other drink options.
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