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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Aside from improving restaurant customer experience , market research also helps you make informed decisions about location, pricing, and marketing strategies. increase in average wholesale food prices compared to last year, you might want to update your pricing strategy. With the 4.5%

Marketing 370
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MRM EXCLUSIVE: Guests Experiencing Restaurant Inflation

Modern Restaurant Management

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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How Do Restaurants Benefit From First-Party Ordering?

ChowNow

This means customers place orders through your own website or appnot a third-party platform. Third-party ordering platforms, such as Uber Eats and DoorDash, manage the entire ordering process on your behalf. With first-party, customers place orders directly through your restaurants own website or branded mobile app.

Ordering 195
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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Instead of promoting items according to price or margin, promote what your customers love.

Marketing 567
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. What price points are they comfortable with? Look at their pricing, menu offerings, branding, and customer reviews.

2025 195
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What Consumers Want? A B2C Checklist

Modern Restaurant Management

How do you manage your restaurant in a modern and efficient way? Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app. Conduct market research to verify that your pricing corresponds to perceived value.