7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Share images your customers have taken to your Story.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Learn more 7.

Management 367

Management Management Operations Mobile Ordering 367

EATER

NOVEMBER 3, 2020

Until now, the latter category has been how a restaurant advertises that it is a place worthy of occasion, a different experience than going to a diner or a Chili’s. But restaurants are perfectly capable of using menus, setting, and price points to demonstrate how special they are without firm dress codes.

Website Management 353

Website Management Sports Customer Experience Reservations 353

EATER

MAY 26, 2021

Tea rooms declared themselves with roadside signs, advertised in early guidebooks, and occasionally employed eye-catching mimetic designs like a giant steam-spouting rooftop coffee pot. A postcard in 1947 shows the tea room had nixed the gas pumps (or at least stopped advertising them). Many sold folksy home decor and souvenirs, too.

Back of House 331

Back of House Advertising Travel Small Business 331

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Learn more 7.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

FEBRUARY 17, 2020

Rowe Price Associates, G Squared, Light Street Capital, Alta Park Capital, and others. Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. The new products have been piloted by ? .

Sports 384

Sports Point of Sale Entertainment Customer Experience 384

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. Yelp is not free but a paid partnership for enhanced listings is fairly reasonable in price with the right negotiation. Especially for dining rooms and outdoor spaces with lower capacity, we suggest keeping a credit card on file for reservations.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

SEPTEMBER 30, 2020

Followed (not surprisingly) by restaurants and delivery drivers following proper safety protocols, price, and ease of ordering from the restaurant. A final piece of advice for restaurants is to invest in a user-friendly reservation system. The price to purchase a hamburger cooking robot is about $60,000.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

7 Shifts

JUNE 4, 2021

Ideal menu price. Your CoGSs is an essential number to have when determining your menu prices, inventory and impacts your net profit margin. It also plays a key factor in pricing your menu. In the restaurant industry, it can be applied to social media ads, local print advertising, coupons or deals, and more.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Restaurant Email Marketing Explained Restaurant email marketing is a powerful tool to connect with guests and drive reservations.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

7 Shifts

OCTOBER 31, 2022

But give an idea of some dishes or drinks with projected price points. Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Sample Menu. Marketing plan and channels.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

DECEMBER 10, 2019

Having no cash reserve for emergencies means you run the risk of any such unexpected costs that could derail your business's daily operations. Online advertisements, social media, and promotions in local media will help you to fill tables during quieter months. Make sure you do not stock a lot of high-priced and low-margin items.

Cash Management 312

Cash Management Seasonal Menu Social Media Small Business 312

Modern Restaurant Management

JUNE 12, 2023

Even better, capitalize on the moment and attract more guests by extending happy hour or advertising a pricing special. If you take reservations, use your waitlist and reservation system to inform guests about any changes. Just remember to update your online ordering page if your kitchen is closing earlier than expected.

Kitchen Safety 221

Kitchen Safety Online Ordering Outdoor Communication 221

Modern Restaurant Management

JULY 1, 2020

During the peak of the pandemic, the number of diners seated across Yelp Reservations and Waitlist dropped essentially to zero. The importance of the price of offering lowered from 78 percent to 50 percent. Adertising analytics platform Pathmatics releaed paid Instagram advertising data for posts and stories. Instagram Impact.

2020 450

2020 Travel Food Safety Consumer Goods 450

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. Restaurant reservation apps make it easy for customers to book tables, and they help staff keep track of reservations. . Best Restaurant Reservation Systems . POS integration.

Reservations 78

Reservations Social Media Email Marketing Book 78

Squirrel Systems

MAY 3, 2024

In today’s competitive dining industry, maintaining profitability while keeping prices stable is a significant challenge for restaurateurs. High operating costs, fluctuating commodity prices, and the ever-evolving preferences of guests can all squeeze margins.

Pricing 98

Pricing Loyalty Program Waste Social Media 98

Modern Restaurant Management

DECEMBER 28, 2023

Over one-third (36 percent) of respondents reported more customers in 2023 than 2022, almost half (47 percent) reported higher check averages in 2023, a slight majority (51 percent) reported tracking better or the same as 2019, and almost three-quarters (72 percent) reporting increasing menu prices by 10-25 percent in the last year.

2024 474

2024 2023 Food Order 2013 474

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. This doesn't mean, however, that you have to increase the price of your menu in-store.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

EATER

DECEMBER 6, 2021

Checkerboarding” dates to the mid 1800s, when Navajos were forced onto reservation lands and assigned individual plots for subsistence farming, while other parcels were sold to railroad companies and private citizens. Gigantic signs outside of gas stations, restaurants, and trading posts advertise that they are buying piñon.

Retail 306

Retail Point of Sale Small Business 2020 306

7 Shifts

JULY 25, 2024

Profitability remains a challenge for many restaurants, especially with prices for ingredients and labor going up. Special events and private dining Special events and private dining provide restaurants with the opportunity to charge premium prices for customized menus and exclusive services.

2024 243

2024 Loyalty Program Point of Sale Merchandise 243

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

The Rail

MARCH 21, 2023

This can help entice customers who may be hesitant to enter a new restaurant without first knowing what type of cuisine and pricing is offered. It could also be used to send potential guests to your reservation system. This can help to drive traffic to your restaurant and increase customer engagement.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

7 Shifts

MAY 23, 2024

Food cost percentage When deciding how much to price your menu items, TouchBistro advises keeping the food cost percentage anywhere between 20% and 40%. Solutions can include preparing for possible changes in pricing, staffing, customer trends, and new technology. Most restaurants try to keep it at around 30% to be safe.

Point of Sale 221

Point of Sale Seasonal Menu Food Supply Employee Relations 221

7 Shifts

JANUARY 20, 2023

Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. Not only can it be used to connect with potential customers, but it can also be used to advertise promotions and specials. And what better time to use social media to advertise your restaurant than during the Super Bowl?

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

EATER

DECEMBER 15, 2021

For a time, posters across France advertised fizzing flutes of Champagne alongside glazed donuts, hard-boiled eggs, and a half-eaten slice of quiche.). “In Prices available upon request. This has become a popular choice for food travelers, chefs, and local Champagne producers, so reserving is crucial. Philipponnat.

Back of House 290

Back of House Tourism Vineyard Hotels 290

Modern Restaurant Management

JANUARY 9, 2020

Once the membership is activated, the benefit with Chase credit cards will be: Chase Sapphire Reserve® and Preferred® cardmembers will have access to complimentary DashPass for minimum of one year*, valued at over $100. ” New CEO at Waitr. Carl Grimstad has been named Chief Executive Officer at Waitr Holdings Inc.,

Fast Casual 283

Fast Casual Customer Service Employee Relations Online Ordering 283

Restaurant Clicks

NOVEMBER 18, 2021

They don’t take tips or add gratuity here – the price covers everything, including livable wages. Make a Reservation. The dining room is small, so reservations are a good idea, but sometimes you’ll get lucky and find an open table. The dining room has a classy-industrial feel to it, and you’ll want a reservation.

Online Ordering 147

Online Ordering Reservations Fine Dining Food Order 147

Indoor Media

SEPTEMBER 9, 2021

We’ve covered all kinds of marketing basics before: digital advertising , why local advertising is important , how to time your marketing strategy , and so much more. Use social media Social media is by now the basic entry point for small business advertising. Are you thinking about grocery store advertising ?

Small Business 78

Small Business Marketing Social Media Advertising 78

Restaurant Clicks

SEPTEMBER 18, 2021

Make a Reservation. Make a Reservation. Make a Reservation. La Cuchara imports most of the wines from Spain, so prepare to pay a steep (but worthwhile) price! Make a Reservation. Make a Reservation. Make a Reservation. Woodberry Kitchen. Alma Cocina Latina. La Cuchara. Charleston. The Food Market.

Reservations 146

Reservations Website Management Seasonal Menu Front of House 146

Indoor Media

MAY 20, 2021

This could include billboard advertising, it could include taking out advertisement space in a local newspaper, it could mean paying to promote your eatery on Yelp. Include prices, unless your business model would benefit from excluding that information, like if you operate a fine-dining establishment with high prices.

Dietary Restrictions 78

Dietary Restrictions Advertising Reservations Information 78

Squirrel Systems

MARCH 3, 2024

In today’s competitive dining industry, maintaining profitability while keeping prices stable is a significant challenge for restaurateurs. High operating costs, fluctuating commodity prices, and the ever-evolving preferences of guests can all squeeze margins.

Pricing 52

Pricing Loyalty Program Waste Social Media 52

Modern Restaurant Management

FEBRUARY 18, 2020

My prediction is you’ll see a split here between a mobile-ordering track versus an old-school approach with cash only bar / restaurants popping up with cult followings, that can abandon reservations all together. GPOs will continue to exert influence on purchasing and pricing with more manufacturer partnership and expanding memberships.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. The 4 Ps of marketing, also known as the marketing mix, are: Product Price Place Promotion Let’s go through them one by one.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Can you undercut their prices, or out-market them? This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. Do my hyperlinks work?

Seating 221

Seating Email Marketing Marketing SEO 221