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How To Build a Manager

Modern Restaurant Management

A few months ago, I wrote about how hard it is to find staff, especially managers. At that time, I discussed two ways that we were going to build a manager from existing staff rather than search for a new one. Recently, one of my clients had a great manager pass away unexpectedly. Experience vs. No Experience. Dedication.

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What Social Media Is Right for Your Restaurant? (Infographic)

Modern Restaurant Management

The article below covers some of the factors you should consider in your social media strategy – including what to look for when choosing the right social media platform for your restaurant’s marketing strategy. Advertising. Nearly all social media tools have some sort of paid advertising component.

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Week in Review: Din Tai Fung’s jaw-dropping AUVs, Krispy Kreme exits Insomnia, Starbucks operations

Restaurant Business

Giving store managers ownership over testing early-stage ideas and sharing the results systemwide. News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Krispy Kreme is out of the cookie business , selling its remaining stake in Insomnia Cookies for $75 million. Sign up here.

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Optimize Local SEO for Your Restaurant

Modern Restaurant Management

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

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Seven Tips on How to Use Facebook Ads for Restaurants to Get More Customers

Modern Restaurant Management

This article will explore seven tips on using Facebook Ads to increase your market share of customers. You can configure location targeting by entering your restaurant's zip code into Facebook's Ad Manager platform. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.