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How To Build a Manager

Modern Restaurant Management

A few months ago, I wrote about how hard it is to find staff, especially managers. At that time, I discussed two ways that we were going to build a manager from existing staff rather than search for a new one. Recently, one of my clients had a great manager pass away unexpectedly. Experience vs. No Experience. Dedication.

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What Social Media Is Right for Your Restaurant? (Infographic)

Modern Restaurant Management

The article below covers some of the factors you should consider in your social media strategy – including what to look for when choosing the right social media platform for your restaurant’s marketing strategy. Advertising. Nearly all social media tools have some sort of paid advertising component.

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Optimize Local SEO for Your Restaurant

Modern Restaurant Management

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

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Seven Tips on How to Use Facebook Ads for Restaurants to Get More Customers

Modern Restaurant Management

This article will explore seven tips on using Facebook Ads to increase your market share of customers. You can configure location targeting by entering your restaurant's zip code into Facebook's Ad Manager platform. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

But one of the biggest digital investments restaurants can make is in advertising. In fact, the automating and upselling that occurs through predictive digital menus can lead to better management of inventory levels, preserving shelf time on low stock items, say onion rings, and recommending overstocked items such as fries.

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7-Eleven jumps into the summer value wars

Restaurant Business

marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips? Sign up here.