Modern Restaurant Management

SEPTEMBER 3, 2021

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques. A Few Caveats.

Advertising 198

Advertising Marketing Coupons Customer Service 198

Modern Restaurant Management

JANUARY 4, 2021

Be the Most Creative and Consistent Advertiser in the Area. Small businesses need to compete on their home court, and being the creative advertiser with great customer service will win each time. You don’t need to do something grandiose. When people feel comfortable with you, that’s when you stand out.

Advertising 208

Advertising 2021 Small Business Customer Service 208

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

MAY 1, 2024

"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. Wendy’s managed to show 38 percent fewer, Pizza Hut 39 percent, Starbucks 41 percent, Taco Bell 42 percetn, and McDonald’s 46 percent. And it’s not trivial. And that’s my nugget in a wrap!

Social Media 180

Social Media Mobile Ordering Advertising Website Management 180

Restaurant Engine

NOVEMBER 8, 2022

If not, a social media manager can help. As a restaurant owner or manager, it can be hard to know when to hire help, especially when it comes to digital marketing. When considering the question, “Should your restaurant have a social media manager,” many people in the restaurant business might automatically answer no.

Social Media 119

Social Media Management Management Website Management 119

Modern Restaurant Management

APRIL 9, 2021

In businesses with high turnover – think, food or retail – managers spend a good portion of their time on hiring. It’s important for hiring managers to understand the shape of their candidate funnel and where there may be leakage. Are a lot of candidates getting interviews but very few actually getting hired?

Hiring 189

Hiring Management Management Retail 189

Indoor Media

OCTOBER 4, 2021

Simply visiting your Google My Business dashboard and setting up your profile puts you on the (Google) maps, making you more visible to local searches and boosting your local advertising strategy. You must be the business owner or an authorized manager or representative. However, keep in mind that not all reviews are positive.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to do is create, store, and manage those marketing materials. You’ve done all the research.

Marketing 78

Marketing Management Management Advertising 78

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Managing contacts with a CRM.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Focus POS

AUGUST 12, 2020

It’s tempting to use sales figures as proof that you’re managing your restaurant well. Solid, reliable restaurant management is the only thing that will ensure business success in the long run. Solid, reliable restaurant management is the only thing that will ensure business success in the long run. High Employee Turnover .

Management 167

Management Management Customer Experience Point of Sale 167

Modern Restaurant Management

NOVEMBER 8, 2023

Most restaurants, however, are still trying to manage their operation based on their outdated business plans, SOPs, and vague key performance indicators (KPIs). Panicked at first, some restaurant and F&B operations managed to adjust. Even dress codes are more relaxed. But the expectations of guests and owners did not change.

Recruiting 189

Recruiting Guest Recovery Advertising Food Supply 189

Sling

SEPTEMBER 13, 2022

Effective retail management requires a vast array of skills. In a broad sense, those skills boil down to managing your time, managing your staff, managing their training, and managing change. Retail management 101 Master these skills one at a time. Retail management 101. That’s where we can help.

Retail 144

Retail Management Management Point of Sale 144

MBB Hospitality

JUNE 30, 2022

Using a mobile digital billboard gives you complete creative control over the advertising for your business. You can choose your logo, color theme, advertising jingle, and add whatever you want to reach your audience. The post How Mobile Digital Billboard Advertising Can Help Your Business appeared first on MBB Management.

Advertising 52

Advertising Food Truck Social Media Customer Service 52

Sling

MAY 14, 2022

Employee value proposition defined Elements of an effective employee value proposition Tips for creating a compelling employee value proposition Build value with strong team management. It’s the atmosphere and dynamic that employees experience with their coworkers, supervisors, and managers. Build value with strong team management.

Management 78

Management Management Employee Relations Insurance 78

7 Shifts

OCTOBER 28, 2021

Advertise where your candidates are. This means advertising your vacant roles on platforms like TikTok, Instagram, or LinkedIn: the places your candidates already are. Video interviewing is a great way for managers to not let schedules of both manager and candidate alike to stop the recruitment process. Even better?

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

Modern Restaurant Management

FEBRUARY 1, 2023

And in 2023, that’s the problem most hiring managers in the restaurant industry are facing. ” In a 2022 Toxic Work Environment Report , “CareerPlug found that 52 percent of employees in the restaurant and food services industry do not feel like their manager genuinely cares about them/their performance at work.

Hiring 189

Hiring 2023 Advertising Recruiting 189

Modern Restaurant Management

MARCH 27, 2024

Increase Manager Engagement Manager engagement can be a huge part of customer satisfaction. Customers will remember how they felt while in a restaurant, so make sure a manager visits each table and makes them feel welcome. Effectively resolving issues so all parties are satisfied is an essential skill for all managers.

Customer Service 189

Customer Service Loyalty Program Customer Experience Employee Relations 189

Evergreen

APRIL 5, 2022

The post How to Advertise Flights on Your Digital Menu appeared first on Evergreen. Flights are a great way to showcase the array of beer options at your brewery or bar. Beer culture is defined by creative and bold flavors and sometimes people aren’t sure what they want. Flights allow guests to […].

Advertising 52

Advertising Menu Brewery Bar 52

Perfect Daily Grind

DECEMBER 1, 2019

If you’re a coffee shop owner or manager, it can be one of the most profitable times of the year for this reason. Here are some practical tips for helping your business manage its festive season staffing challenges. You may also like How to Manage Staff Discipline in Your Café. Credit: Devon Barker. Credit: Tasmin Grant.

Management 111

Management Management Café Hiring 111

Modern Restaurant Management

APRIL 25, 2022

With proper loyalty program management, you will be able to improve your sales as well as customer engagement. This way, loyalty program management allows businesses to increase their sales. #3. If you can satisfy the needs and desires of your customers fully, they will do word-of-mouth advertising in return.

Loyalty Program 218

Loyalty Program Advertising Point of Sale Customer Service 218

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. One of the advertising methods that restaurants can apply to promote sales and increase customer engagement is push notification marketing.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Ken Burgin

OCTOBER 19, 2020

It’s not hard to write a good advertisement – most are so poorly written yours will stand out with just a little care! Here are two advertisement examples, rewritten for a better response by including benefits: BEFORE: Cook for small cafe in Braybrook 3yrs+ experience, must be hard working & speak v good English.

Advertising 78

Advertising Email Marketing Uniforms Social Media 78

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

OCTOBER 20, 2023

New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers. First-party data can inform restaurant marketing and advertising strategies, leading to better customer retention and higher foot traffic.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

MAY 16, 2023

Digital menu boards also function as a content management system: QSR operators can alter the menu items displayed based on the day, hour, or even the minute in response to current trends or to target a specific demographic. Advertise New Products or Specials Digital signage is also a great way to advertise new products or specials.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

The Rail

OCTOBER 14, 2022

Let’s look at four management tips you can put into place to create and promote an allergen-friendly establishment. Advertise Your Restaurant as Allergy-Friendly. It might seem like a lot of marketing, but if you’re going to go through the effort of managing an allergy-friendly restaurant, it’s important to let people know about it.

Allergens 59

Allergens Management Management Dietary Restrictions 59

Modern Restaurant Management

APRIL 26, 2024

. “Immediately after the event the team meets to gather feedback and create a recap,” Kurt Pahlitzsch, Vice President of Casual Dining at Doherty Enterprises, franchisee of Chevys, told Modern Restaurant Management (MRM) magazine.

Social Media 117

Social Media Food Supply Events Entertainment 117

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 192

Advertising Point of Sale Social Media Supplies 192

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? How crucial is a brand’s social media presence and what can they do to get optimum results?

Social Media 186

Social Media Small Business Customer Service Customer Experience 186

Modern Restaurant Management

MAY 15, 2024

a real person taking orders on a tablet/mobile device) 7 percent prefer an automated experience, ordering and paying in the drive-thru at a self-service kiosk To learn more, Modern Restaurant Management (MRM) magazine reached out to Chris Siefken, head of technology at Xenial. In what ways are customer’s post-pandemic needs shifting?

Mobile Ordering 110

Mobile Ordering Customer Service Customer Experience Technology 110

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 189

Advertising Consumer Goods Transportation 2022 189

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts. Restaurant advertising is more than social media contests and digital billboards.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Sling

AUGUST 6, 2020

If you’re looking for a way to ensure that projects large and small are successful, implement project management methodologies into your workflow. The methodology you adopt serves as the foundation of your activities and defines how you and your team work, communicate, and manage the tasks involved. Standup meetings for each team.

Management 78

Management Management Small Business Government 78

7 Shifts

MAY 1, 2024

Table of Contents 5 easy steps to simplify bookkeeping in the restaurant industry Essential accounting and bookkeeping reports for restaurant owners and managers Identifying and reducing controllable costs in the restaurant business Should I outsource restaurant bookkeeping or do it myself? What can 7shifts do for you?

Cash Management 221

Cash Management Inventory Employee Relations Beverage 221