7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Will your website appear in the results of that search?

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Indoor Media

OCTOBER 4, 2021

Simply visiting your Google My Business dashboard and setting up your profile puts you on the (Google) maps, making you more visible to local searches and boosting your local advertising strategy. You must be the business owner or an authorized manager or representative. However, keep in mind that not all reviews are positive.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM increases your website’s authority. Here’s how you can hit the ground running.

Social Media 197

Social Media SEO Website Management Audits 197

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider. The same applies to websites on other platforms like WordPress or Drupal.

Social Media 181

Social Media SEO Online Ordering Website Management 181

Modern Restaurant Management

OCTOBER 20, 2023

New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Create a website.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to do is create, store, and manage those marketing materials. You’ve done all the research.

Marketing 78

Marketing Management Management Advertising 78

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app. Ensure that your digital presence, including your website, social media, and mobile app, is consistent.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Sling

MAY 14, 2022

Employee value proposition defined Elements of an effective employee value proposition Tips for creating a compelling employee value proposition Build value with strong team management. It’s the atmosphere and dynamic that employees experience with their coworkers, supervisors, and managers. Build value with strong team management.

Management 78

Management Management Employee Relations Insurance 78

Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements.

Hospitality 180

Hospitality Download Website Management Customer Service 180

7 Shifts

JANUARY 20, 2023

It's hard enough to manage a higher workload without delivery. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. Not only can it be used to connect with potential customers, but it can also be used to advertise promotions and specials. Be prepared for a surge in business.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

MBB Hospitality

JUNE 30, 2022

Using a mobile digital billboard gives you complete creative control over the advertising for your business. You can choose your logo, color theme, advertising jingle, and add whatever you want to reach your audience. The post How Mobile Digital Billboard Advertising Can Help Your Business appeared first on MBB Management.

Advertising 52

Advertising Food Truck Social Media Customer Service 52

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 189

Advertising Consumer Goods Transportation 2022 189

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 189

Fine Dining Seasonal Menu Social Media 2022 189

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. Groupon’s coupon advertising platform is easy to set up and manage. Managing your campaign is the hard part.

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

NOVEMBER 3, 2022

Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website. If you’re selling a product or service online, collecting reviews through your website itself can be very effective. Download the QR code, and add it where relevant to your print advertising process.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

7 Shifts

FEBRUARY 15, 2022

In his work, he realized that many employees get thrust into management positions without any training. So he created a universal training manual, his book— The Surprise Restaurant Manager. For smaller restaurants, it may just be an owner and general manager. We chose everyone from hourly, to managers, to regional and beyond.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. How much do you spend on creating your website and promoting it online? Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

7 Shifts

OCTOBER 22, 2019

Link your official website in the space provided. Social Media Management The bulk of your efforts on Instagram will be concentrated into social media management for your restaurant. 5) Try Social Media Advertising Want to get more eyes on your dishes? Write your full brand name for your display name.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Creating an SEO-optimized website.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JULY 10, 2020

Frequency and repetition will help your advertisements get noticed. Ensure that your staff know the common signs and symptoms of COVID-19 so FOH staff can identify any ill guests, and staff can notify management if they or another employee are unwell Make sure you create, publish, and send the schedule to staff well in advance.

Events 351

Events Social Media Kitchen Safety Seating 351

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Modern Restaurant Management

JUNE 29, 2020

While waiting for our table (which was on an outside patio setting fully following social distance rules), I noticed there was a distinct difference in how the two establishments were managing COVID-19. The other did not seem to be advertising a plan at all. Doing the Minimum Is Not Enough. The Best Defense is a Good Offense.

Kitchen Safety 221

Kitchen Safety Website Management Customer Experience Mobile Ordering 221

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

TastyIgniter

JANUARY 7, 2024

Learn how to craft a compelling website, engage effectively on social media, manage online reviews, use email marketing, and execute targeted online advertising. Elevate your restaurant's digital presence with our essential tips. Discover the benefits of partnering with online food delivery services to expand your reach.

Marketing 40

Marketing Email Marketing Social Media Website Management 40

Indoor Media

JULY 15, 2021

” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. In addition, 503,000 different businesses are paying for advertisements on the platform. Every restaurant should have an online presence that includes at least an official website and a maintained Yelp page.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Sling

OCTOBER 7, 2023

Having an account for business assets and an account for personal assets can help make recordkeeping , payroll , and taxes much easier to manage and maintain. 9) Advertise your business The final step in starting a cleaning business is to advertise your operation to potential customers. Build a free website.

Insurance 78

Insurance Advertising Customer Service Website Management 78

EATER

FEBRUARY 10, 2022

In a FAQ on the company website , DoorDash is very clear that its new financing product is a cash advance, not a traditional loan. In October 2021, DoorDash launched an advertising program that enabled restaurants to create paid “Sponsored Listings” to promote their businesses, just like Postmates and its parent company, Uber.

Cash Management 104

Cash Management Point of Sale Online Ordering Advertising 104

Sling

OCTOBER 31, 2022

Doing so will give you valuable insight into what it takes to run this type of business on a daily basis, including fundamentals like: Marketing Payroll Retail management Scheduling Employee development Customer service. Start by visiting the website for your secretary of state. 9) Investigate workforce-management technology.

Insurance 78

Insurance Website Management Equipment Advertising 78

Modern Restaurant Management

MAY 14, 2020

This isn’t just about ensuring a website looks nice. Similarly, various social media websites allow businesses to enlist their menu for customers to order, which can attract new audience that may not earlier have had access to. Evaluate and Shift Your Ad Spend. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Restaurant Engine

OCTOBER 11, 2023

You can also direct people to your website to see more of your Google reviews. 4: Use Reviews in Your Website Content You already know that the more reviews you have, the better. Are they on your website? Consider adding a page to your restaurant website for the sole purpose of highlighting your reviews.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Indoor Media

MARCH 1, 2021

For some, that will mean creating a website or claiming a business in google listings. Ever wonder how a fast food restaurant manages to find every little comment made about its store, or whether your community is talking about your business online? This year, make it your goal to improve your small business’s online presence.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

OCTOBER 22, 2021

You can’t just have a well-optimized company website that follows the latest web development trends anymore. You can configure location targeting by entering your restaurant's zip code into Facebook's Ad Manager platform. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook.

Social Media 197

Social Media Advertising Events Customer Experience 197

Restaurant Engine

FEBRUARY 28, 2024

For example, include things like your website, photography, video, social media, digital ads, flyers, etc. Include a section on how you’ll manage your food truck, how many employees you’ll hire, etc. Advertising and marketing are the only way you can promote your food truck since you don’t have a brick-and-mortar location.

Food Truck 52

Food Truck Food License Website Management 52

Modern Restaurant Management

JUNE 15, 2021

Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. But one of the biggest digital investments restaurants can make is in advertising. Yet, consumers and restaurants prefer a more direct channel.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203