article thumbnail

Optimize Local SEO for Your Restaurant

Modern Restaurant Management

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. What Is Local SEO? Why Is Local SEO Important? Local SEO is important for several reasons. Furthermore, local SEO is an affordable way to promote your business.

SEO 199
article thumbnail

Off-Page SEO Tips For Hotels

Gourmet Marketing

Off-page SEO is the SEO that happens outside the website. The mentions on social media, links from other websites, and the consistency of your information affect your SEO. It is a sign of how the users, other websites, and search engines perceive your site.

SEO 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Aside from paid advertising, ranking high in local organic search results is critical. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. NAP is an abbreviation for Name, Address, and Phone Number.

Marketing 398
article thumbnail

Why ORM Matters for Restaurants

Modern Restaurant Management

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. Analyze The Data When managing an online presence, data is your best friend.

article thumbnail

Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. There are many details to keep track of during the process of buying or selling a restaurant.

article thumbnail

Welcome to the Digital Advertising 101? Series!”

Indoor Media

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Purchase and register a domain name.

article thumbnail

How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Creating an SEO-optimized website.

Seating 222