7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. Loyalty Rewards. Restaurant loyalty programs , when done correctly, can increase repeat sales. There are several factors to consider.

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

Modern Restaurant Management

MARCH 27, 2024

Increase Manager Engagement Manager engagement can be a huge part of customer satisfaction. Customers will remember how they felt while in a restaurant, so make sure a manager visits each table and makes them feel welcome. Effectively resolving issues so all parties are satisfied is an essential skill for all managers.

Customer Service 186

Customer Service Loyalty Program Customer Experience Employee Relations 186

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

JANUARY 24, 2024

When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page. Digitize your loyalty program instead of relying on traditional plastic loyalty cards. Another option for personalization?

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Modern Restaurant Management

OCTOBER 20, 2023

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. First-party data can inform restaurant marketing and advertising strategies, leading to better customer retention and higher foot traffic.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. To improve the whole eating experience, consider introducing value-driven promos, loyalty programs, or special discounts.

Loyalty Program 164

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 164

The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Modern Restaurant Management

MAY 16, 2023

Digital menu boards also function as a content management system: QSR operators can alter the menu items displayed based on the day, hour, or even the minute in response to current trends or to target a specific demographic. Advertise New Products or Specials Digital signage is also a great way to advertise new products or specials.

Loyalty Program 150

Loyalty Program Seasonal Menu Advertising Customer Experience 150

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. This means managing order complexity is crucial for pizza restaurants. Consumers Love Loyal Eighty-five percent of consumers are joining loyalty programs, and restaurant merchants know they need to capitalize.

2024 193

2024 Loyalty Program Food Order 2030 193

Modern Restaurant Management

MAY 15, 2024

a real person taking orders on a tablet/mobile device) 7 percent prefer an automated experience, ordering and paying in the drive-thru at a self-service kiosk To learn more, Modern Restaurant Management (MRM) magazine reached out to Chris Siefken, head of technology at Xenial. In what ways are customer’s post-pandemic needs shifting?

Mobile Ordering 144

Mobile Ordering Customer Service Customer Experience Technology 144

Modern Restaurant Management

MAY 15, 2024

a real person taking orders on a tablet/mobile device) 7 percent prefer an automated experience, ordering and paying in the drive-thru at a self-service kiosk To learn more, Modern Restaurant Management (MRM) magazine reached out to Chris Siefken, head of technology at Xenial. In what ways are customer’s post-pandemic needs shifting?

Mobile Ordering 132

Mobile Ordering Customer Service Customer Experience Technology 132

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. You should consider creating a rewards program that gives an incentive to return soon.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. Begin a Loyalty Program. Fast food chain Carl’s Jr. Make Your Specials Really Special.

Marketing 186

Marketing Loyalty Program Social Media Online Ordering 186

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Reward Loyal Customers.

Loyalty Program 183

Loyalty Program Social Media Email Marketing Point of Sale 183

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

7 Shifts

OCTOBER 31, 2022

The management team. Management team. Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. You may want to list out: Team Management.

Point of Sale 398

Point of Sale Back of House Document Download 398

Modern Restaurant Management

APRIL 21, 2020

Restaurants hit hard during the COVID-19 outbreak may be doing all they can to stay in touch with their customers to encourage them to participate in takeout and reward them for their loyalty. Just because a customer has joined your restaurant’s loyalty program, that doesn’t mean you have consent to send text marketing messages.

Loyalty Program 138

Loyalty Program Coupons 2015 Small Business 138

7 Shifts

JANUARY 20, 2023

It's hard enough to manage a higher workload without delivery. If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. And best of all, they're easy to set up and manage.

Specials 195

Specials 2023 Social Media Email Marketing 195

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts. Restaurant advertising is more than social media contests and digital billboards.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Squirrel Systems

MAY 3, 2024

This involves meticulous inventory management to prevent overordering and minimize waste. Optimizing staff schedules according to guest flow (busy vs. slow periods) can help manage labor costs effectively. Additionally, simplifying the menu to focus on high-performing dishes can reduce kitchen complexity and waste.

Pricing 98

Pricing Loyalty Program Waste Social Media 98

Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Get your digital ducks in a row: Your app, loyalty program, and digital ordering solution are just as important as when restaurants were closed.

Fast Casual 193

Fast Casual Dine-in Casual 2022 193

Lavu

NOVEMBER 17, 2023

By continuously monitoring and optimizing profit margins, owners can unlock valuable insights that can guide them towards effective cost management and operational efficiency. Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. Their profit margins are around 6.5

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising. One precedes the other.

Technology 199

Technology Loyalty Program Front of House Online Ordering 199

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Change management needs to be a top priority. John Moezzi, National Account Manager, Sharp NEC Display Solutions. Here are their responses. To read part one, click here.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

7 Shifts

NOVEMBER 9, 2022

These can be customers that have the potential to order high-value items, customers that are receptive to brand loyalty marketing, and prospects that fit your business strategy related to location, demographics, and spending habits. Recommended Resources: Free Restaurant Management Excel Templates. Loyalty programs.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Indoor Media

DECEMBER 18, 2020

Online advertising and cyber solutions might help get customers in the door, but you’ll need tried-and-true human interaction to round out your customer outreach strategies for dry cleaners. Whatever it is, it may be enough to center an advertising campaign around and win over new customers.

Coupons 78

Coupons Loyalty Program Advertising Tip Distribution 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Loyalty programs.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Loyalty Program. Out-Of-Home. Social Media.

Marketing 183

Marketing Email Marketing Loyalty Program Social Media 183

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Loyalty programs aren’t new by any means, but a shift to zero-party certainly highlights their importance. Pizza chain &pizza, was able to double registration for its loyalty program by making a switch to a frictionless sign-up.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

Restaurant365

APRIL 20, 2022

Building a customer retention program is important for improving the lifetime value of current customers, which can make up a large portion of your restaurant’s revenue. And as an added bonus, customer loyalty helps bring in new customers since happy customers are more likely to recommend your product or service to others.

Loyalty Program 78

Loyalty Program Customer Service Employee Relations Customer Experience 78

Lavu

NOVEMBER 18, 2022

Team and Management: Introduce your team, and share a brief bio about each member of your leadership team. Advertising: Share information about the advertising channels you will leverage and the average cost associated with each platform. What type of pizzas will you serve? Will you offer options outside of pizza?

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

Indoor Media

AUGUST 26, 2020

The easiest way to manage an email campaign is by choosing the right email marketing service. One of the great things about email marketing services is that you’ll be able to take customer information from your shop management software and import it right into their platform to personalize the emails based on the categories mentioned below.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

The Rail

JANUARY 9, 2024

Offer Senior Discounts Another great way to draw in silver spenders to your restaurant is to offer age-specific discounts or loyalty programs. Knowing that silver spenders tend to shell out more money than other generations , this will likely mean that you won’t hurt your profit margins by implementing this type of program.

Loyalty Program 59

Loyalty Program Social Media Website Management Back of House 59

7 Shifts

DECEMBER 18, 2019

For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. Make your meals to go Whether you’re a college goer or settled into a career, life is busy.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Bingage

JULY 18, 2023

Utilize social media advertising: Invest in targeted ads to reach a wider audience and promote your products or special offers. If your store is on Shopify we have our latest blog on “ Top 5 FREE Shopify loyalty program apps” This guide will be really helpful to find out the best Shopify loyalty apps.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Modern Restaurant Management

MAY 5, 2022

After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Innovative Loyalty Schemes. Blockchain technology can allow companies to offer loyalty schemes. It produces brand loyalty around ingredient consistency, protection, sustainability, and sourcing.

Serving 185

Serving Loyalty Program Food Supply Point of Sale 185

Modern Restaurant Management

JANUARY 6, 2022

Purchase a roll-up banner to place by the bathroom entrance that advertises a gift card promotion. Generate Loyalty by Turning Existing Gift Cards into Rewards Cards. Did you know that it’s possible to use gift cards as a loyalty card? Customer loyalty is trending, and your restaurant gift cards will help you generate it.

2022 193

2022 Online Ordering Loyalty Program Customer Experience 193