Modern Restaurant Management

JULY 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features Grubhub's State of the Plate 2020 trend report, the fragility of "open," di g ital resilience and brand intimacy. State of the Plate 2020 – top foods across various cities. Top Foods of 2020. Financial Trends Insights.

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2020 Mobile Ordering Point of Sale Food Supply 488

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. The Pandemic and the Restaurant Business.

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Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

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Marketing Social Media Fast Casual Influencer 523

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

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Marketing Mobile Ordering Online Ordering Customer Experience 530

Modern Restaurant Management

DECEMBER 30, 2020

Pre-pandemic, it’s likely that a good portion of your marketing efforts were focused on communicating with guests on site. That — combined with intermittent website updates, social posts, and being actively involved in your communities in the kind of way COVID upended — was enough marketing for many restaurants.

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Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

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Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

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Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

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2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

FEBRUARY 1, 2022

Since the first panic-inducing months of the pandemic in 2020, the restaurant industry has proven to be far more resilient than people would have expected. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? For Bigger Marketing Budgets, It’s About Doubling Down on Digital.

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Modern Restaurant Management

SEPTEMBER 3, 2020

“Being at the ocean, in wine country and farmer’s markets was a great experience so our associates got to see how fresh everything is, which inspired them to start developing a menu for summer 2020. ” To market the menu, managers put together a written piece and video of what they got out of it. ”

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Modern Restaurant Management

JULY 14, 2020

With dining rooms having been shut down for the majority of 2020, the only option for people to visit their favorite restaurants has been through takeout or delivery. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19. The Power of Social Media for Restaurants.

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Marketing Social Media Influencer Online Ordering 539

Modern Restaurant Management

APRIL 15, 2020

In a newly released deck, it shows the steep decline of foot traffic to America’s businesses in March 2020 due to the spread of Covid19 and associated governmental “shelter in place” orders. New York businesses saw a decline beginning as early as March 9, 2020 and now show a 63 percent YOY decline. 6 preferred brand.”

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2020 Point of Sale Fast Casual Online Ordering 493

Modern Restaurant Management

JANUARY 16, 2020

What will inspire event themes and design in 2020? Wellness is a still a top trend in catered events for 2020. We are designing menus in the following ways with this trend in mind: Plant Based Foods : In 2020 we will be designing menus with more plant based foods than ever! Photos courtesy of Cameron Mitchell Premier Events.

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Modern Restaurant Management

MAY 1, 2020

Q1 Yelp Economic Average (YEA) , which takes a holistic look at the local economic changes since the start of 2020, focused on the economic impact of COVID-19. Key restaurant findings from the Q1 2020 YEA include: More than 30,000 restaurants have shut down – temporarily or permanently – as of Sunday, April 19. Eating 2020.

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2020 Food Safety Fast Casual Guest Recovery 480

Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Finding reliable staff is also a challenge. Create a Customer Loyalty Program. Solicit Feedback. Don’t Forget the Basics.

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Marketing Social Media Loyalty Program Food Supply 474

Modern Restaurant Management

JULY 1, 2020

This report’s results are based on surveys conducted over a 12-month period from April 2019 to March 2020—the month when the first U.S. They found: 2020 started off positive for the chains, with Olive Garden topping the group at a 13.3 percent in 2020. percent during the same period in 2020. percent in 2020.

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2020 Travel Food Safety Consumer Goods 450

Modern Restaurant Management

DECEMBER 31, 2020

It’s no surprise that COVID-19 articles dominated our top reads for 2020. How the virus affected restaurant marketing was a traffic driver. We are proud that readers turned to MRM as a resource and hope they found the information to be useful. We provided information on the Paycheck Protection Program (PPP).

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Modern Restaurant Management

SEPTEMBER 30, 2020

This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy. Regardless of their party affiliation, small business decision makers view the outcome of the 2020 election as consequential: 81 percent say it will impact small businesses in the U.S., The Buzz on Beverages.

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2020 Mobile Ordering Guest Recovery Customer Service 474

Modern Restaurant Management

NOVEMBER 20, 2024

After millions left the industry in 2020, restaurants responded by increasing wages and leaning into incentives to attract employees back. Recruiting and Retention Remain a Struggle In the research report, 65 percent of respondents described the current labor market as “tight” or “very tight.”

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Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Marketing gluten-free can help attract new clientele, including the friends and family members of potential gluten-free patrons.

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Marketing Social Media Online Ordering Demo 453

Modern Restaurant Management

FEBRUARY 1, 2021

2020 brought plenty of obstacles, and many business lessons along with them. As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. Don’t wait to put these prevalent marketing and PR trends into action.

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2021 SEO Marketing Social Media 539

Modern Restaurant Management

NOVEMBER 4, 2021

By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences. The average time per order at fast food restaurants in 2020 was 6 minutes – nearly 30 seconds slower than 2019. Upgrading the Off-Premise Experience.

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Mobile Ordering Marketing Menu Fast Casual 508

Modern Restaurant Management

FEBRUARY 10, 2020

For more tips and advice on creating a successful restaurant brand, read The Definitive Guide To Creating a Compelling Visual Brand for Your Restaurant in 2020. Top photo: El Sapo Bar – Image courtesy of Grits and Grids.

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Modern Restaurant Management

MAY 24, 2022

It has been estimated that credit-card giant, Mastercard observed a 40 percent jump in contactless payments, comprising tap-to-pay and mobile pay in the first quarter of 2020 as a large number of shoppers feared germs on cash and credit cards. Surging Deployment in the Restaurant Industry.

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Marketing Loyalty Program Coupons Fast Casual 508

Modern Restaurant Management

DECEMBER 17, 2024

– Frenchie Audette, VP of Food Service at Divert In 2024, the restaurant industry continued to adjust to changes sparked by 2020. The marketing solutions integrated into Yes, Chef also enable distributors to effectively promote excess products, create targeted sales and promotions, and enhance overall marketing efforts.

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2025 Loyalty Program Customer Experience Online Ordering 419

Modern Restaurant Management

MAY 24, 2022

It has been estimated that credit-card giant, Mastercard observed a 40 percent jump in contactless payments, comprising tap-to-pay and mobile pay in the first quarter of 2020 as a large number of shoppers feared germs on cash and credit cards. Surging Deployment in the Restaurant Industry.

Marketing 449

Marketing Loyalty Program Coupons Fast Casual 449

Modern Restaurant Management

NOVEMBER 24, 2020

Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. That said, restaurants didn’t have COVID-19 written into their budget at the beginning of 2020. Plan for Gaps in Your Budget. Hire the Right People.

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Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

OCTOBER 1, 2020

According to data revealed in SeeLevel HX's 2020 QSR Drive-Thru Study , there's been a shake-up among restaurants with the fastest total time, which consists of both service times and wait times with KFC taking the lead followed by Taco Bell, Hardee’s, Carl’s Jr., 2020: KFC, Taco Bell, Hardees, Carl’s Jr.,

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Modern Restaurant Management

DECEMBER 30, 2021

Reviewing the market landscape is a great way to get ahead of the competition. We’ve seen it throughout 2020 and 2021, and now 2022 is seeing a new version of the same. QR codes, the first of the restaurant-saving technology of 2020, paved the way for newer and better tech discoveries throughout the past two years.

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Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

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Franchising Franchise Operations Loyalty Program 536

Modern Restaurant Management

DECEMBER 11, 2020

Despite a jump in store sales as consumers began drinking more at home, global alcohol sales are expected to fall about 12 percent in 2020, according to IWSR Drinks Analysis. In 2019, The Insight Partners, a research firm, estimated that the global RTD alcoholic beverage market would reach $40 million in 2027 from $26 million in 2018.

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Modern Restaurant Management

SEPTEMBER 27, 2021

In February of 2020, the restaurant industry was on a long, slow march toward digital sales growth. In March of 2020, the world changed. A technical, operational, and marketing transformation needed to happen, and it couldn’t happen fast enough. As a percentage of overall sales, digital averaged around five percen t.

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Mobile Ordering Email Marketing Online Ordering Website Management 496

Modern Restaurant Management

MAY 30, 2025

Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 Growing menu innovation and healthy fast food further drive the growth of the market.

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Fast Casual Food Point of Sale Mobile Ordering 251

Social Hospitality: Restaurants

FEBRUARY 25, 2021

For most of its existence, restaurant marketing focused on a single goal: getting more people through the door. That all changed in 2020. Technological advancements and changes to the industry brought on by COVID-19 flipped the focus of restaurant marketing on its head. 2020 was the year of the QR code comeback.

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2021 Social Media Mobile Ordering Online Ordering 434

Modern Restaurant Management

APRIL 10, 2024

Restaurant operators have faced stiff headwinds since 2020, with a near-constant swirl of inflation, supply chain and labor challenges. The restaurant equity market also showed signs of recovery, with healthy market debuts from Cava and Dutch Bros. And despite warnings of an imminent recession at the end of 2022, the U.S.

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2023 Point of Sale Loyalty Program 2024 492

Modern Restaurant Management

MARCH 26, 2021

Use detail reporting to market to the right customers at the right time based on their preferences. If customers only order via text, this will simplify the text marketing process for you. Fast-Track Your Online Time-to-Market. Plus, with centralized data, you can turn first-time guests into loyal, repeat customers.

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Modern Restaurant Management

MARCH 15, 2022

The value of the cryptocurrency market almost tripled in 2021 , with digital currencies having the potential to achieve returns higher than the stock market. Other well-known restaurants in global markets already accept cryptocurrency, including Starbucks, Subway, Pizza Hut, Quiznos and Burger King. Why the Crypto Craze?

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