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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.

Marketing 370
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195
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17 Restaurant Promotion Ideas To Boost Orders And Customer Loyalty

ChowNow

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision.

Ordering 195
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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting Then, layer on seasonal promotions and specials that help boost sales during slower seasons." "You want to advertise where your customers are already looking.

Marketing 471
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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 567
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Restaurant Menu Engineering Techniques to Maximize Profit

ChowNow

You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.

Menu 195
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu.

Marketing 195