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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID. Seasonal and specialty cocktail glasses that make signature drinks stand out. Newer wine glasses sport sheer rims that allow the wine to roll seamlessly on the palate, enhancing its body and flavor.

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Every Employee Has a Role in Innovation

Modern Restaurant Management

Innovation, the late Peter Drucker pointed out in his landmark book, The Discipline of Innovation, is the “effort to create purposeful, focused change in an enterprise’s economic or social potential.” You hire accountants for accounting, marketers for marketing, and lawyers for legal matters.

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Transforming Customer Experiences: Four Ways to Embrace Innovation in the Restaurant Industry

Modern Restaurant Management

So how do you thrive in a customer-driven competitive market? An integrated marketing strategy can establish the groundwork for curating memorable dining experiences, further fostering brand loyalty and generating positive word-of-mouth to grow your business to new heights. The industry is projected to reach $1.2

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MRM EXCLUSIVE: Personalized Promotions Must Line the Loyalty Path

Modern Restaurant Management

While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. ” Restaurants should focus on tech that adds real value, not just innovation for innovation’s sake, Fink noted.

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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. Move over “swicy.” ” “Swalty” has entered the chat.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.

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