7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Users should easily access the menu, book a table, and click on the phone number or other links without pinching. Does this type of marketing work in 2022?

Marketing 197

Marketing Email Marketing SEO Social Media 197

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. Instagram is the digital equivalent of word-of-mouth marketing and promotion. Use the Right Hashtags.

Marketing 190

Marketing Influencer Social Media Food Supply 190

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 211

Marketing SEO Front of House Website Management 211

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

Marketing 184

Marketing Loyalty Program Social Media Online Ordering 184

The Restaurant Times

JUNE 21, 2022

Are you rolling out a new menu? Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. Launching a new menu lets you have some great catchy content that will level up your restaurant’s advertising game. How To Market Your Restaurant’s New Menu And Pricing.

Pricing 52

Pricing Menu Marketing Social Media 52

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 195

Marketing Mobile Ordering Online Ordering Customer Experience 195

Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

7 Shifts

AUGUST 29, 2019

Menu engineering: while the name might suggest you need to go to college at MIT to be good at it, is actually a common and essential task that all restaurateurs should regularly undertake. Menu engineering can be simplified as the steps taken to increase the profitability of a restaurant menu. Menu Pricing and 2.

Menu 279

Menu Point of Sale Website Management Online Ordering 279

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Digital Marketing Digital content can take several forms, from your website to search ads and email marketing.

Franchise 174

Franchise Franchising Marketing Social Media 174

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. More than 2.5

Marketing 197

Marketing Social Media SEO Front of House 197

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. So: Regularly update your delivery menu. Collaborate with local businesses for giveaways.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

DECEMBER 20, 2023

So how do you thrive in a customer-driven competitive market? An integrated marketing strategy can establish the groundwork for curating memorable dining experiences, further fostering brand loyalty and generating positive word-of-mouth to grow your business to new heights. Influencers can be powerful advocates for restaurants.

Customer Experience 191

Customer Experience Innovation Social Media Seasonal Menu 191

Perfect Daily Grind

AUGUST 16, 2022

There’s no doubt that seasonality plays an important role in influencing consumer behaviour. One of the most prominent examples is the pumpkin spice latte (popularised by Starbucks) which is now found on menus in specialty coffee shops throughout autumn and winter. But what factors need to be considered when designing a seasonal menu?

Design 157

Design Menu Seasonal Menu Social Media 157

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Marketing gluten-free can help attract new clientele, including the friends and family members of potential gluten-free patrons.

Marketing 141

Marketing Social Media Online Ordering Demo 141

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety'

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance. You know, the usual in 2021.

Marketing 203

Marketing Social Media Download Back of House 203

Social Hospitality

JULY 30, 2018

Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants. User-generated content is a powerful word-of-mouth marketing tool in today’s digital world. Collaborate with Influencers.

Social Media 218

Social Media Marketing Influencer Customer Experience 218

Hot Schedules

NOVEMBER 3, 2021

What Hotel Menu Trends Will Define 2022? For these travelers, the dining experience will be back on the menu. Plant-based options are a must on any menu from bed and breakfasts to five-star resorts. Finding innovative ways to incorporate novel foods into your menu sets your properties at the forefront of healthy dining.

Hotels 148

Hotels 2022 Menu Tip Distribution 148

Wasserstrom

MARCH 27, 2023

Menu fonts are an important part of restaurant marketing and design because they impact the overall perception of your establishment. The post How to Choose the Best Fonts for Your Restaurant Menu appeared first on The Official Wasserstrom Blog.

Menu 107

Menu Blog Influencer Design 107

Modern Restaurant Management

DECEMBER 27, 2023

This vibrant sector, a cornerstone of the global economy that tantalizes taste buds and fuels job markets, is bracing for transformation that will redefine its future. Additionally, by fostering a culture of continuous learning and innovation, establishments are positioning themselves as forward-thinking leaders in a competitive market.

2024 180

2024 Food Supply Kitchen Safety Influencer 180

Modern Restaurant Management

MAY 10, 2024

This is coupled with the global ethnic food market projected to grow by approximately eight percent from 2023 to 2023. Limited-time offers (LTOs) are the best way to capitalize on trends and reach new audiences, without alienating your core menu or loyal customers. What are some best practices for promoting fusion foods on a menu?

Social Media 166

Social Media 2024 2025 Seasonal Menu 166

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Ken Burgin

OCTOBER 19, 2021

Setting prices is approached with fear and anxiety by many restaurant and cafe operators, but it’s a unique opportunity to use your marketing and financial skills and make more money. When Should You Increase Menu Prices? There are two reasons: rising costs and marketing opportunities. The Process of Raising Menu Prices.

Pricing 158

Pricing Menu Seasonal Menu Food Supply 158

Restaurant Engine

AUGUST 23, 2023

Position your website to influence your customers’ orders and watch your sales rise. First, it’s the centerpiece of all your restaurant marketing. Second, it showcases your menu. It’s also essential because your restaurant website influences a customer’s order. Your restaurant website is vital for so many reasons.

Influencer 52

Influencer Ordering Online Ordering Customer Experience 52

Goliath Consulting

SEPTEMBER 6, 2021

Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. With this many people being influenced by social media posts and comments, having a digital strategy is important to growing your restaurant business. In the U.S.,

Social Media 97

Social Media Marketing Influencer Customer Service 97

7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. Also consider sending an Announcement to your team about the grand reopening, the menu, and what they can do to prepare.

Events 351

Events Social Media Kitchen Safety Seating 351

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Is my menu accessible and legible?

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Here are some ways to use email marketing effectively.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Restaurant Engine

OCTOBER 14, 2020

Every day you go to work hoping and expecting to see more actual diners inside your restaurant excited to sample your menu. You put some time and patience into marketing your restaurant. In this article, we look at local marketing strategies to increase diners that you can start using today. What do you do? Get on Local TV.

Marketing 118

Marketing Social Media Coupons Small Business 118

Modern Restaurant Management

MARCH 18, 2024

Chef driven fast casual restaurants feed consumers’ desires for high quality menu items delivered quickly and on the go. Eight-six percent of dames surveyed agreed that chef driven fast casual restaurants are filling a consumer desire for high quality menu items. What do you think are the biggest changes since the last survey?

2024 184

2024 Fast Casual Food Truck Allergens 184

Perfect Daily Grind

APRIL 13, 2022

However, while both are influenced by wider espresso machine design trends, home models have also evolved in their own way. Moreover, home machines now provide a greater level of control than ever before, with plenty of commercial B2B manufacturers entering the consumer market to offer market-leading machines.

Marketing 159

Marketing Café Sustainability Beverage 159