Culinary Cues
OCTOBER 24, 2020
Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.
7 Shifts
AUGUST 12, 2021
In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.
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The Eat Restaurant
APRIL 24, 2024
A great solution is to offer pre-made tasting menus through unique dining experiences. Attracting new customers and keeping regulars in your restaurant while managing full seating capacity can be challenging. This approach draws guests in and delights them with unusual dishes and fresh ingredients.
Modern Restaurant Management
OCTOBER 23, 2023
With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. It's essential to create a mobile-optimized website that not only showcases your restaurant's ambience and menu but also provides a seamless user experience.
7 Shifts
AUGUST 12, 2020
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.
Modern Restaurant Management
JUNE 21, 2023
Not all menu items are created equal, nor do they contribute the same profit to the bottom line. To take advantage of everything a menu has to offer, operators can use menu engineering, a technique that consists of analyzing each item’s contribution to the profit against how often it is purchased.
Modern Restaurant Management
NOVEMBER 15, 2023
Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Here are some simple tips on how to market a virtual restaurant: Create a Strong Brand Your restaurant's brand sets it apart from the competition and creates expectations for your customers. Develop a compelling website.
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