7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Your target audience: Who are your ideal customers? Beyond just showing your menu, your website should offer an immersive experience.

Marketing 197

Marketing SEO Social Media Mobile Ordering 197

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. Creating Digital Customer Experiences: Three Best Practices. This isn’t just about ensuring a website looks nice.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Restaurant365

OCTOBER 29, 2021

Restaurants are devoting time, energy, and marketing resources to improve the customer experience. However, the benefits of improving the customer experience go beyond just getting better reviews. With these POS integration connections, you can enable flexible payment options that meet customer needs.

Customer Experience 158

Customer Experience Technology Mobile Ordering Inventory 158

Modern Restaurant Management

APRIL 10, 2020

They speak to their core audience of current and future customers. With increased visibility into customer behavior, brands are well-equipped to leverage their technology and create a seamless experience to increase sales and brand loyalty. In creating this social media persona, Burger King, and other brands, establish a voice.

Customer Experience 173

Customer Experience Mobile Ordering Social Media Online Ordering 173

The Eat Restaurant

APRIL 24, 2024

Attracting new customers and keeping regulars in your restaurant while managing full seating capacity can be challenging. A great solution is to offer pre-made tasting menus through unique dining experiences. This approach draws guests in and delights them with unusual dishes and fresh ingredients.

Menu 78

Menu Marketing Seating Customer Experience 78

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. This allows for brands to have a direct relationship with customers, and in turn, create more personalized, frictionless engagements.

Mobile Ordering 203

Mobile Ordering Marketing Menu Fast Casual 203

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement.

Marketing 212

Marketing Mobile Ordering Online Ordering Customer Experience 212

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 180

Franchise Franchising Marketing Social Media 180

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Focus on enhancing customer experience, which is one of the decisive factors for converting visitors into clients. Communicate with Customers on Social Media.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Restaurant Engine

JULY 22, 2020

The customer experience starts with your online presence before it gets to your dining room. It’s often the “door” your customers first walk through. You want to always be working on improving customer experience for your restaurant online. How to Boost Customer Satisfaction. Ask your employees, too.

Customer Experience 126

Customer Experience Customer Service Online Ordering Social Media 126

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Restaurant Business

DECEMBER 2, 2022

When consumers dine out, they choose where to go based on a number of factors—menu variety, value, the experience and service they get when they go to a certain place and more. Utilizing data to own the entire customer experience can help boost brand loyalty—and increase repeat visits—by enhancing the post-dining experience.

Customer Experience 97

Customer Experience Loyalty Program Email Marketing Coupons 97

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 203

Marketing Social Media SEO Front of House 203

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. Both approaches might cause your restaurant to fail in attracting new customers.

Marketing 226

Marketing SEO Front of House Website Management 226

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. Make Your Menu the Main Course. Leverage CRM Tools That Will Make Your Customers Swoon.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 177

Marketing Email Marketing Online Ordering Specials 177

Modern Restaurant Management

APRIL 9, 2024

Other highlights include: Nearly half of respondents (46 percent) believe AI can improve the overall guest experience. Currently, restaurants are leveraging AI in various aspects of their operations, including customer service, marketing, operations management, and data analysis. A promising 71.6

Customer Experience 192

Customer Experience Customer Service Technology Inventory 192

Modern Restaurant Management

MARCH 27, 2024

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

Customer Service 189

Customer Service Loyalty Program Customer Experience Employee Relations 189

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

Modern Restaurant Management

OCTOBER 11, 2021

By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. A niche market is a smaller segment of people that make up a fraction of a larger market.

Marketing 196

Marketing Food Truck Fine Dining Fast Casual 196

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Culinary Digital

JANUARY 2, 2024

In the ever-evolving food industry landscape, one concept stands out as a catalyst for operational efficiency, cost-effectiveness, and improved customer satisfaction: streamlined menu options. Let’s uncover the secrets behind leveraging streamlined menu options to take your organization to new heights.

Menu 59

Menu Seasonal Menu Customer Experience Customer Service 59

Modern Restaurant Management

APRIL 30, 2024

For restaurants, LTOs create new avenues to connect with customers and generate opportunities for chefs to expand offerings. Any quick-service restaurant endeavoring to increase consumer engagement and create a dynamic brand needs to consider making LTOs a significant part of their menu development.

Food Supply 197

Food Supply Seasonal Menu Supplies Design 197

ChowNow

NOVEMBER 1, 2023

Our six tips for clever marketing will keep them coming back for more all season. In addition to the holidays that most diners look forward to, add extra surprises in the form of Friendsgiving menus, or winter movie marathon themed promos. Recommend fall and winter menu pairings. You know your diners best!

Marketing 78

Marketing Email Marketing Seasonal Menu Online Ordering 78

Aaron Allen & Associates

MARCH 29, 2024

In the dynamic landscape of the restaurant industry, one of the most critical challenges is striking a balance between offering innovative menu items and maintaining a simplified, navigable menu. This is what menu engineering is about. 2024 will be a great year for menu overhauls, not just LTOs. LTOs per week.

Innovation 52

Innovation Menu 2024 FOH 52

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Open for Business

FEBRUARY 21, 2024

While traditionally associated with fine dining, the prix fixe (pronounced “pre-feks”) menu has transcended its high-end roots, becoming a popular culinary trend. When curated with care and promoted effectively, this menu is a powerful tool for any restaurant, capable of making a memorable impression and drawing eager guests through the door.

Menu 78

Menu Seasonal Menu Fine Dining Social Media 78

Next Restaurants

FEBRUARY 6, 2023

To those making these efforts, here’s how you should be marketing your restaurant to allergen conscious customers. Develop Interactive Allergen Guides Several states do require that restaurants clearly display potential allergens both within their menus and by way of clearly labeled interior signage.

Allergens 117

Allergens Marketing Fine Dining Food Safety 117

Modern Restaurant Management

FEBRUARY 1, 2022

Though there are plenty of customers who will continue to enjoy restaurant delivery—as it’s become ingrained in our weekly way of life—the off-premises’ percentage of sales is likely to slide. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations?

Fast Casual 197

Fast Casual Dine-in Casual 2022 197

Modern Restaurant Management

APRIL 10, 2024

The restaurant equity market also showed signs of recovery, with healthy market debuts from Cava and Dutch Bros. Full-service menu prices climbed 4.5 While factors such as convenience impact that decision, the experience of dining out is important. And despite warnings of an imminent recession at the end of 2022, the U.S.

2024 196

2024 2023 Loyalty Program Point of Sale 196

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78