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Beyond the Menu: Maximizing the Use of QR Codes

Modern Restaurant Management

A quick scan can add recurring events like weekly happy hours, special prix fixe nights, seasonal pop-ups, or live entertainment directly to a guest’s personal calendar should they choose to opt-in. Hospitality players can also leverage QR codes to keep their patrons engaged long after they leave the table.

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Vibe Check: Elevating Experience for Better Guest Engagement

Modern Restaurant Management

”It’s not just about the caviar—it’s about the experience, the storytelling, and the attention to detail that make a meal at Costa special.” Unlike omakase, which centers on raw fish, kaiseki is a cooked and composed tasting menu that flows with the rhythm of the seasons.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

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The 11 Best Restaurant Event Ideas That Actually Bring In New Customers And Keep Regulars Excited

ChowNow

1) Pop-Up Collaborations Partner with other local businesses, like a bakery, brewery, coffee shop, roastery, or food truck, for exclusive menu items or drinks. This can be as big or small as youd likefor example, you could connect with a local distillery and use their spirits for one cocktail or develop an entire menu around it.

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The Power of Social Media Marketing for Restaurants

Goliath Consulting

Focus on creating content that adds valuewhether its entertaining, informative, or visually appetizing. Gen Z foodies might prefer TikTok and Instagram Reels, while busy parents or professionals may respond better to Facebook updates or LinkedIn lunch promos. Aim for 35 high-quality posts per week on each platform you use.

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Special Events & Theme Nights: 4 Ways to Generate Restaurant Buzz

Restaurant Engine

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

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Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.