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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The timely and accurate messaging provided to the media allowed for effective coverage that raised awareness about the situation, educated consumers, and helped minimize public health risks.

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Collect data on the age, income, family size, and education level of people in your area. Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Social media Social media is great for understanding customer sentiment since it’s a direct line to them.

Marketing 370
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Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.

Marketing 563
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The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 585
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The Power of Consistency in Guest Satisfaction

Modern Restaurant Management

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What does the Chipotle situation say about the power of social media to keep brands in check?

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5 Posting Ideas to Kickstart Your Restaurant’s Social Media Plan

ChowNow

Maintaining an engaging social media presence is more important than ever for growing restaurants to attract new diners and drive orders on your preferred channels. In fact, 39% of diners use social media to help determine if they want to order from a restaurant.

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Six Important Steps Restaurants Should Take to Build a Strong Food Safety Culture

Modern Restaurant Management

Luckily, there are proven ways to help build a solid, positive food safety culture, including boosting trust, improving communication, educating employees, and relying on tech tools, including Artificial Intelligence. Six important ways to create and maintain a strong food safety culture include: 1.