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How to Turn Your Menu into a Marketing Tool

Modern Restaurant Management

Your menu plays a vital role in your business marketing. A good design and descriptive language will significantly impact your restaurant's success. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. check the restaurants’ menu online before deciding where to eat.

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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

Seasonal and specialty cocktail glasses that make signature drinks stand out. During the holiday season, for example, drinks like apple cider, warm bourbon cocktails, and spiked hot chocolate become even more special when served in distinctive, themed glassware of varying shapes, colors, and sizes.

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MRM EXCLUSIVE: Personalized Promotions Must Line the Loyalty Path

Modern Restaurant Management

While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. “With rising prices tied to eggs and imported goods, restaurants will need to think creatively about their menus,” Fink said.

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CHEFS – SIMPLE AT A DIFFERENT LEVEL

Culinary Cues

Cooking should be fun and designed to make all involved happy. Now, make sure that the vegetables on the sandwich are at their peak and reflective of the season: dont serve raw tomatoes outside of July and August. Out of season do something interesting with tomatoes (oven roasted, marinated, sun-dried tomato paste, etc.)

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Dinner, With a Side of Climate Preaching

EATER

Instead, you’ll see signage about the health benefits of plant-based eating — the “primary drivers of consumer choice are personal benefit,” says Goldman — and the menu board, designed like any one in other fast-food chains. without interruptions. Initially, the priority was on quality and flavor, not necessarily environmental impact.

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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.

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Vibe Check: Elevating Experience for Better Guest Engagement

Modern Restaurant Management

is a modern Japanese restaurant offering an authentic kaiseki tasting experience, as well as a seasonal cocktail bar with Japanese-inspired plates, and a members-only Japanese whiskey lounge. Unlike omakase, which centers on raw fish, kaiseki is a cooked and composed tasting menu that flows with the rhythm of the seasons.