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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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This Is Definitely Not Your Nonna’s Tiramisu

EATER

Younger generations, in particular, seem drawn to this kind of riffing, according to Ada Hu, who works with Cafe Two by Two on marketing. The hesitancy at the beginning was, were not Italians; can we do this? But the newer generation, Gen Z, is embracing the international hybrid of cultures. They appreciate this new category.

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Value Is the New Battleground for Loyalty

Modern Restaurant Management

To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. In today’s cost-conscious landscape, that’s the definition of value. In today’s cost-conscious landscape, that’s the definition of value.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.

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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

Nevertheless, while self-service POS systems or AI-enabled customer service chatbots can definitely help in achieving better operational efficiency, these solutions can often feel cold or disconnected. But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in.

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‘Coming to Your Restaurant Should be in Everyone’s Feed.’

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.

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12 Tips for Selling to the C-Suite

How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring you the definitive guide for selling to the C-suite.