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With people staying home to avoid the spread of COVID-19, the popularity of virtual events has taken off. Virtual events allow people to feel connected and to enjoy themselves, despite the fact that they can’t do so in a restaurant, bar, or other venues. Does your venue host live entertainment such as bands, DJs, or comedy?
Does the energy feel flat, and the customers look bored. Get some fresh customers through the door and start the neighborhood talking about whats happening in your restaurant again. Maybe hosting an event could pump some new life into your restaurant. First, ask what type of event would best fit your venue.
Jessica Huang, CEO & Founder of Restaurant Marketing, understands what many restaurants are doing wrong in their efforts and how they're missing opportunities to attract and retain customers. By focusing on these areas, restaurants can enhance their marketing efforts, improve customer satisfaction, and streamline their operations.
obtaining a full-service liquor license can vary significantly in cost, but Florida's process is especially challenging due to a county-based quota system that limits the number of licenses available. A well-crafted menu and unique ambiance can encourage customer loyalty. This financial burden is not unique to Florida.
While the rule targets all links in the supply chain such as manufacturers and distributors, its ripple effects can empower restaurants to respond more effectively to food safety concerns and strengthen customer confidence. provide a framework for capturing and sharing KDEs. Beyond safety, there are additional benefits.
The event planning industry is experiencing a significant transformation. This shift from traditional expertise to technological innovation in wine selection is reflective of a broader transformation within event planning.
Too often, what customers found was a clunky experience marked by poor scanning results, slow click-throughs and the need to download third-party apps just to engage with the expected content. Customer feedback. Restauranteurs can also utilize QR codes as a channel to link customers directly to their business calendar.
The holiday season is a huge calendar event in the restaurant industry, with bookings booming as guests look to let their hair down and enjoy a festive feast. Delve into previous POS data to see which dishes your customers were steering towards during the lead up to Christmas.
Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Do you want to find out which food items your customers love the most?
The restaurant industry is fast-paced and demanding, with constant pressures to deliver excellent service while managing operations smoothly. Balancing staff needs, customer expectations, and resource constraints can quickly overwhelm staff and management alike. Even a few minutes to step outside or hydrate can make a difference.
Widespread Adoption of Technology Solutions in Food Service In 2025, the food service industry will increasingly leverage technology for waste tracking and diversion. – Frenchie Audette, VP of Food Service at Divert In 2024, the restaurant industry continued to adjust to changes sparked by 2020.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report.
Inconsistent Customer Experience Customer experience is the lifeblood of any catering business. If your service is inconsistent, it can damage your reputation and hinder growth. Consider a scenario where two different clients have vastly different experiences with your service.
Tableside caviar service A prosciutto cart An authentic kaiseki tasting experience and members-only Japanese whiskey lounge Tableside s’mores These are just a few examples of ways restaurants across the country are hoping to attract guest by elevating the dining experience and creating a vibe highlighted by superior food and presentation.
Mental Health Support Offer resources and support for employees’ mental health, such as employee assistance programs (EAPs), counseling services,andmindfulness training. Encourage open communication about mental health issues and provide training for managers on how to support employees who may be struggling.
After all, it’s not just the quality of your food that can keep customers coming back — 73% of diners base their satisfaction on the quality of service they receive. How do you prepare your team for special events or holiday rushes? How do you manage customer expectations when wait times are longer than usual?
"Our findings show that while traditional expectations around food quality, service, and ambiance remain steady, technology has emerged as a pivotal area of focus," Carly Fink, president of Provoke Insights, told MRM. "Guests, Additionally, a quarter of people are planning corporate events at restaurants.
From eyebrow-raising splurges and quirky simple essentials to cultural events and TikTok trends that pushed consumers to hit “add to cart,” I thought this would be of interest to you and your readers! This follows a new love of customization, indulgence, and comfort in the US.
They play a big role in overseeing your inventory and attending to customer complaints. They also bring creative ideas to the table, such as improving the drink menu and coming up with new events and promotions to drive sales. How do you make sure staff adhere to responsible alcohol service standards? what did you do?
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.
Nowadays, running a successful restaurant takes more than great food and good service. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric.
– Misty Chalk, vice president, Americas at BrightSign AI Continues to Revolutionize Restaurant Operations and Guest Services: The restaurant sector is poised for a seismic shift as AI integration takes center stage. It will enable hyper-personalized experiences that transform guest interactions through advanced customer insights.
In the food service industry, branded apparel is a critical extension of your business's identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!
“Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customerservice.” We also pay close attention to the food left behind on the plate when a customer leaves. It’s important to pay attention to what customers want.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like.
Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services. For example, if you serve craft cocktails or premium wine, customers may be willing to pay more because of the perceived value. These promotions can drive more foot traffic and encourage customers to stay longer.
Implementing a proactive holiday security plan ensures the safety of your staff, customers, and business. Train employees to identify phishing attempts and maintain PCI compliance to safeguard customer data and ensure secure payment processing. Their visible presence also reassures customers and employees alike.
Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. So it makes good business sense to revamp your marketing strategies.
Whether that be via restaurant operations, menu improvements, or services, there are quite a few criteria that restaurant owners constantly juggle to create the perfect balance. Below are six best practices to implement so you can improve the efficiency of your restaurant or food service operation: 1. Conduct a Competitive Analysis.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
Customers were slow to return as well, as concerns about the pandemic kept many at home. With a shrinking pool of available workers, such a heavily service-driven industry as restaurants has been hit hard. Restaurants were among the hardest hit by the pandemic, and among the slowest to recover. Jobs go unfilled for longer than usual.
Businesses that create interactive experiences for patrons attract and retain customers. A fun social environment boosts food and drink sales due to customers staying longer, all while creating positive memories associated with an establishment. Host a Speed Dating Event COVID impacted everyone’s love life.
Photo: Shutterstock Delivery and a take-home meal deal drove a lot more customers to Olive Garden this spring. The offer allowed customers to buy an in-store meal starting at $14.99 Olive Garden parent Darden Restaurants had long resisted third-party delivery, preferring to serve customers in its restaurants and control the experience.
Tock's all-in-one platform enables hospitality businesses to showcase and sell a diverse range of experiences, from everyday reservations to unique events, all in one place—year round or seasonally. We also recommend that operators maximize their space by offering varied experiences throughout service.
Per the National Restaurant Association , 46 percent of restaurateurs reported a net increase in customer traffic from January 2024 to January 2025. Online Ordering and Delivery Platforms These days, online ordering isn’t just a convenience for customers; it’s an important financial asset for restaurants. Also rising?
On the other hand, when you know exactly who your ideal customers are, you can craft an experience that resonates with customers on a deeper, emotional level, creating a connection that will keep them coming back for years. Key customer factors that influence dining preferences, from demographics to behavior.
Chatmeter used its generative AI platform, Pulse Ai: Signals, to analyze more than two million customer reviews and understand why most consumers are opting for pick up or cooking at home: growing frustration with expensive fees, delayed deliveries, incorrect orders and poor customerservice.
The prominence of food delivery and service robots has increased in the overall restaurant industry. It is an outstanding decision to use such robotic contactless services and avoid human-to-human interaction in the restaurant industry. Rise of Service Robots- A New Era of Human-Like Services.
The consistent execution of every safe service process and procedure will be imperative to survive and thrive in the years to come. The same goes for the standard of service. So, with so many restaurants offering great food and service, what was the differentiator? Safety is Priority #1. Remember the pre-COVID world?
Unlike coupons or discount mailers, the proven offers are gift certificates to treat customers who are weary from unpacking boxes and painting rooms. Once a customer redeems their new mover offer, a second mailing saying thank you can be sent to help keep your business top-of-mind – and even pose a second offer. Mix up the decor.
In these moments, quick-service restaurants become more than just places to grab a quick meal – they transform into familiar landmarks, instilling hope and reassurance during the recovery process. Here's what's working behind the scenes: Take drive-thrus, for instance. The same goes for payment systems.
The Power of Personalized Communication Developing close connections with your guests calls for frequent, customized contact that makes them appreciated and noticed. Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value.
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