Indoor Media

OCTOBER 4, 2021

Google My Business (GMB) is a free Google service intended for local businesses. Here are the best ways to take full advantage of your Google My Business account, increase web traffic, attract potential customers, and boost lead conversions. What is a Google My Business Listing?

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

7 Shifts

MAY 23, 2024

For example, if you notice that some of your customers don't eat the vegetables you serve as a "side dish" for your meals, you can make it optional or an add-on. Solutions can include preparing for possible changes in pricing, staffing, customer trends, and new technology. Perhaps your restaurant hosted a Valentine's Day gala?

Point of Sale 222

Point of Sale Seasonal Menu Food Supply Cash Management 222

Modern Restaurant Management

JANUARY 9, 2024

First, run a self-assessment of your business by determining: Restaurants offer both a product and service. Each pose their own benefits and challenges in crafting an experience your customers would want to gravitate to. What stage of growth are you in and do you have the budget to fund traditional advertising?

Employee Relations 188

Employee Relations Small Business Advertising Customer Experience 188

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Next Restaurants

MAY 14, 2024

Ensures you deliver relevant content to specific groups of followers, and avoid overwhelming customers with content they are not interested in. Enables restaurateurs to highlight different aspects of their business when catering to diverse customer groups. Does your business host many events, such as live bands and theme food nights?

Social Media 105

Social Media Website Management Customer Service Online Ordering 105

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Customers can choose the content they’d like to see before being redirected to their final destination. QR codes can also direct customers to download your restaurant’s app.

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 193

Social Media Employee Relations Food Safety Influencer 193

ChowNow

JUNE 3, 2024

Take Advantage of Summer Holidays Summer is packed with holidays and local events that can draw crowds to your restaurant. Event Promotions: Host special events like live music nights, holiday brunches, or outdoor movie screenings. Catering Options: Advertise your catering services for larger events.

Social Media 78

Social Media Seasonal Menu Outdoor Catering 78

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 199

SEO Website Management Email Marketing Online Ordering 199

Indoor Media

DECEMBER 21, 2017

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. In our Business Growth Leadership Series , Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of experience.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace. Convenience: Simplified Dining Experiences Convenience is really what modern customers look for in a restaurant experience.

Loyalty Program 162

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 162

Modern Restaurant Management

APRIL 25, 2022

Being a business owner you must be aware that a repeat customer is better than a new customer. This is due to the reason that repeat customers tend to spend more money as compared to new customers. Therefore, if a business can retain its customers, it can easily boost the profits by 95%.

Loyalty Program 216

Loyalty Program Advertising Point of Sale Customer Service 216

Indoor Media

OCTOBER 19, 2017

Between balancing planning and strategizing, accounting and financing, and customer service and human resources, your plate is usually full—any given day. And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Think again.

Small Business 78

Small Business Advertising Social Media Coupons 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

OCTOBER 22, 2021

This article will explore seven tips on using Facebook Ads to increase your market share of customers. You might also decide to create a custom landing page for visitors from social media. For example, check out how Pizza Express has enticed customers to dine with them with its free dough balls advert.

Social Media 193

Social Media Advertising Events Customer Experience 193

MBB Hospitality

JUNE 30, 2022

The best way to market your business is to provide your potential customers with as much information as possible about the business. Mobile billboards offer a large viewing platform for many potential customers to see all of the information relating to your business. You also want to give them information about your business.

Advertising 52

Advertising Food Truck Social Media Customer Service 52

The Rail

JUNE 4, 2024

Direct mail marketing is a traditional marketing strategy that involves sending advertising mail directly and physically to potential consumers’ mailboxes through the postal service or other delivery service. You can also target specific customer segments based on income levels, postal codes, or purchase history.

Marketing 52

Marketing Email Marketing Restaurant Law Coupons 52

7 Shifts

OCTOBER 22, 2021

If sales don't differ too much from the rest of the year, your restaurant might not need much extra consideration for staffing outside special events. Are there any events that have special staffing needs? Finally, before building a holiday schedule, your restaurant needs a plan for its restaurant events program.

Seasonal Menu 370

Seasonal Menu Hiring Reference Mobile Ordering 370

SpotOn

JUNE 5, 2024

For this reason, many restaurants and other small businesses implement some kind of fee to offset operating expenses without skyrocketing prices for their customers. Restaurants, with the gratuity system and fluctuating cost of goods, often rely on service fees or sometimes surcharge fees to stay in business. What are some common fees?

Small Business 52

Small Business Restaurant Law Customer Service Pricing 52

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

NOVEMBER 1, 2022

Half of respondents say they are eating out less at full-service restaurants than they did six months ago and they fear their financial future with the economy and inflation listed as major concerns. For fast food, it may be promotions or discounts, while for more upscale, it can include experiences, special events, or even new technologies.”

Fine Dining 186

Fine Dining Seasonal Menu Social Media 2022 186

Indoor Media

DECEMBER 14, 2017

But because quality of service cannot be gauged until after a visit to your office, effective advertising must demonstrate the value of your practice before they ever walk through your doors. Because many small healthcare practices have limited budgets, you may not be left with much cash for advertising. Pay-Per-Click.

Healthcare 78

Healthcare Advertising Social Media Small Business 78

Modern Restaurant Management

DECEMBER 28, 2020

Two, there will continue to be pushback on high commission fees from third-party delivery services, and more and more restaurants will find that, given the commission-free alternatives, they simply don’t need them. Britt Mills, Senior Director of Customer Experience at Mobiquity. Barry McGowan, CEO Fogo de Chão.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

The Restaurant Group

NOVEMBER 24, 2022

Let’s look at how these events will give direction to 2023 restaurant trends and the fresh opportunities they bring. The trend centers on providing customers the opportunity to enjoy a unique experience with delicious food. This strategy also improves their marketing and advertising ROI.

2023 88

2023 Consumer Goods Advertising Customer Experience 88

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 183

Loyalty Program Social Media Email Marketing Point of Sale 183

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub). The number one thing small business needs is to get more customers.

Small Business 410

Small Business Customer Experience Customer Service Seasonal Menu 410

7 Shifts

OCTOBER 31, 2022

Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fast casual, fine dining, etc.) This covers the customer base you're hoping to appeal to, your position in said market, and what you'll do to catch people's eyes. Who is your target customer? Mission Statement.

Point of Sale 398

Point of Sale Back of House Document Download 398

Sling

NOVEMBER 24, 2021

Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. Partnering with other local businesses to display table tents prior to your grand opening is a great way to build brand recognition and promote the big event at the same time.

Small Business 148

Small Business Social Media Advertising Events 148

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 225

Marketing SEO Front of House Website Management 225

ChowNow

MARCH 8, 2022

In reality, running a promotion can not only help you stand out and be memorable, but it can give your customers an incentive to purchase more than they would have normally! Take a look at some of our “do’s” and “don’ts” of running restaurant promotions, designed to help keep your customers coming back for more. Remember Pokemon Go ?

Mobile Ordering 148

Mobile Ordering Online Ordering Demo Customer Service 148

Modern Restaurant Management

AUGUST 7, 2023

Creating a great ambiance in your sports bar or restaurant is a good way to attract new customers. Upgrading your establishment with the latest tech can help bring in customers and keep your regulars coming back. Bar owners want customers to understand the theme of the space when they first walk in.

Technology 167

Technology Sports Entertainment Customer Experience 167

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195