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CHEFS FACING THE CHALLENGE OF CREATIVITY VERSUS BUSINESS DECISIONS

Culinary Cues

Chefs are, for all intents and purposes, inherently creative people who are always looking for a way to express that creativity and place their signature on the plate. Without the avenue for creative expression we feel the weight of complacency. So, how does a chef approach the dilemma of creativity vs. business sense?

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

During the COVID-19 pandemic, QR codes took center stage in the restaurant industry. The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. But QR codes offer much more than a pathway to a menu on our phones. Businesses use the 2D barcode in new, exciting ways every day.

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Reskilling, Retention and Robotics: Creative Solutions to the Restaurant Labor Shortage

Modern Restaurant Management

The restaurant industry has always been dynamic and challenging, but the labor shortage has pushed it to a critical juncture. Establishments are grappling with a complex crisis characterized by empty seats in dining areas and behind the scenes, where a shortage of skilled workers is keenly felt.

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Tanara’s So Creative

EATER

Via @tanaradoublechocolate , Mallory reacts to people’s outrageous cooking antics, each reaction beginning with her signature catchphrase: “Everybody’s so creative!” million followers and some of those have started to use the “everybody’s so creative” phrase in reaction to anything bizarre ( even non-food related ) people make or post online.

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Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth.

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7 Ways to Creatively Staff Your Restaurant

Embrace the Suck

There are some innovative and creative ways to get new staff to come to your restaurant. To help you break free from the pack of mediocrity, here are seven creative (and controversial) ways to challenge your hiring mindset. If you are like the majority of restaurants, it’s been a big challenge. Defy the norm.

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15 creative restaurant promotion ideas and strategies for 2023

Open for Business

Even the most creative restaurant promotion ideas won’t increase sales if they’re poorly planned and executed. These ideas and examples can help get your creative juices flowing. Both national holidays and tiny local festivals bring opportunities for creative and profitable restaurant promotions.

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The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using.