Modern Restaurant Management

MAY 26, 2020

Restaurants will need to adjust their marketing strategies based on the evolving impact of COVID-19 on consumer behaviors and industry restrictions and regulations. Restaurants will need to adjust their marketing strategies based on the evolving impact of COVID-19 on consumer behaviors and industry restrictions and regulations.

Social Media 519

Social Media Coupons Customer Service Customer Experience 519

Modern Restaurant Management

MAY 5, 2021

All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10. In CGA’s latest COVID-19 Impact study, it was found that 62 percent of American consumers had been out to Bars/Restaurants since their local market re-opened. The Appeal of Coupons and Discounts.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

JULY 6, 2022

Substantial price hikes on restaurant menus are causing consumers to choose other options aside from eating or taking out, and a ‘tipping point’ is on the horizon where inflation will depress overall demand. Eating out and ordering less : As part of this overall cut in spending, consumers are simply dining out less.

Consumer Goods 493

Consumer Goods Coupons Loyalty Program Pricing 493

Modern Restaurant Management

DECEMBER 13, 2019

Direct Mail Marketing has been around just about as long as mailbox service to homes has been. That doesn’t mean, of course, that you need to use it to get the word out about your restaurant. However, once soldiers started returning home from the war, home building became more common, giving direct marketers new customers.

Email Marketing 364

Email Marketing Marketing Consumer Goods 2015 364

Modern Restaurant Management

DECEMBER 1, 2020

Especially today, as customers become accustomed to new dine-in protocols, take-out options and longer wait times due to capacity limitations, restaurant owners must go above and beyond to make their customers feel comfortable and welcome. Important to note is the timely need for easy take-out options.

Loyalty Program 519

Loyalty Program Customer Experience Point of Sale Employee Relations 519

Modern Restaurant Management

JULY 16, 2020

All it takes is an Internet connection, a bit of marketing savvy, and these expert tips. With annual digital coupon redemptions set to hit a staggering $91 billion by 2022 , sending discounts to your social media followers could be a huge hit. Know Your Audience Members — And Their Preferred Platform.

Social Media 505

Social Media Coupons Download Entertainment 505

Modern Restaurant Management

AUGUST 19, 2022

Fortunately, there are steps you can take to make your franchise restaurant a mainstay of your community. Three out of every 10 restaurants have more than one location, and many operators turn to franchising for expansion, the National Restaurant Association reported. New mover marketing. Local Stakeholders Create Community.

Franchising 492

Franchising Franchise Social Media Loyalty Program 492

Modern Restaurant Management

NOVEMBER 3, 2020

PDFs can be viewed on guests’ smartphones and other personal devices or on sanitized tablets provided by the restaurant (although awkwardly, plus they can quickly go out of date and don’t do much for your brand). Beyond safety, this saves on printing costs and keeps all those disposable menus out of landfills.

Front of House 547

Front of House Certification Back of House Menu 547

Modern Restaurant Management

OCTOBER 2, 2024

Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. Restaurant brands should take advantage of increased foot traffic by collecting and analyzing patterns in consumer dining behavior.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

JANUARY 12, 2022

Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. While promotions and free benefits are a major draw for customers, loyalty programs go way beyond a 10-percent off coupon on your birthday. What do these programs provide to an organization?

Loyalty Program 544

Loyalty Program Customer Experience Social Media Online Ordering 544

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. To help you out, here's what this SEO expert has to say. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

Advertising 492

Advertising Mobile Ordering Website Management Customer Service 492

Modern Restaurant Management

MARCH 27, 2024

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. It may take a moment out of a busy day, but the results of that gesture can be extremely valuable the next time those customers are deciding on where to dine.

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

EATER

FEBRUARY 27, 2025

Today, fast-food apps are essentially a 21st-century iteration of the loyalty program, a marketing tool that retailers have used for more than 100 years to keep customers coming back. Its all there for the taking. For my 29-year-old son, hospitality is an app that offers him opportunities to buy more easily.

Mobile Ordering 217

Mobile Ordering Loyalty Program Food Food Order 217

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. You also need to be prepared to deal with any challenges that come with taking over an existing business. This document will outline your bar's concept, menu, marketing strategy, and financial projections.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

NOVEMBER 7, 2022

Our findings confirmed that customers would “trade out” due to steep price increases, as noted below. We recommend incorporating the following strategies in your 2023 planning: Schedule regular value messaging into your 2023 marketing calendar. Take advantage of loyalty programs.

Pricing 508

Pricing Loyalty Program Point of Sale 2023 508

Modern Restaurant Management

OCTOBER 24, 2023

As part of these studies, Medallia Market Research analyzed the credit and debit transactions of more than five million U.S. consumers and conducted multiple market research surveys of more than 2,000 participants to gain consumer insights related to third-party ordering and inflation.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

SEPTEMBER 12, 2024

But as loyalty programs become more common and competition grows fiercer, standing out is harder than ever. By adopting a data-driven approach and personalized strategies, your loyalty program can truly stand out. Let’s take the refrigerator magnet, for example.

Loyalty Program 447

Loyalty Program Merchandise Customer Service Customer Experience 447

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A lack of communication can take a serious toll on franchise owners, particularly in the realm of finances. Unfortunately, franchisees' concerns were not heard, which caused owners to reject these coupons.

Franchise 435

Franchise Franchising Email Marketing Communication 435

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able. Mixed take-out bag.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Indoor Media

SEPTEMBER 30, 2020

While it’s very tempting to focus on digital marketing for your auto shop , don’t pass on tried and true methods like direct mail. ” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence. Exposure – Will your coupon be seen?

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 492

2024 Loyalty Program Food Order 2030 492

Modern Restaurant Management

DECEMBER 2, 2019

With data showing that 65 percent of gift card recipients spend approximately 38 percent more than the face value of their cards, restaurant brands should be taking action to optimize their gift card programs for the holiday season. This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools.

Point of Sale 341

Point of Sale Email Marketing Loyalty Program Mobile Ordering 341

Modern Restaurant Management

AUGUST 2, 2021

As marketers look to align with this new paradigm, they must understand and cater to consumers’ current sentiment. “There is a clear willingness among consumers to return to pre-pandemic activities, albeit tempered with some caution,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast.

2021 450

2021 Point of Sale Equipment 2019 450

ChowNow

FEBRUARY 12, 2021

By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. . This free marketing tool that allows you to communicate and engage with nearby patrons. . Reviews or recommendations are powerful tools when it comes to getting the word out about your restaurant.

Email Marketing 370

Email Marketing Online Ordering Social Media Customer Service 370

Indoor Media

JULY 11, 2020

Auto shop coupons are powerful tools to increase traffic, and more importantly, profits. Obviously, the more potential customers who receive your ad (and actually look at it) plays a huge factor in how many coupons will eventually be redeemed. In this article, we are going to look at the best placement for your coupons.

Coupons 120

Coupons Advertising Tip Distribution Customer Experience 120

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Here are six steps to take before opening any restaurant website builders. Check out this example from Barcelona Wine Bar for inspiration.

Design 397

Design Online Ordering Social Media Website Management 397

Modern Restaurant Management

OCTOBER 6, 2022

Since most happy hours take place during the week, you can use them as an opportunity to draw in people who might not normally come out to your establishment. If you really want to stand out, get creative with your cocktails. This will help you improve the menu to keep the crowd all week along. Get Creative with Your Cocktails.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

JUNE 14, 2023

“Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner. “Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. unique gameplays a day to try and take home the exclusive prizes.

Loyalty Program 449

Loyalty Program Point of Sale Customer Experience Email Marketing 449

Modern Restaurant Management

DECEMBER 14, 2021

Third-party delivery : Restaurants can generate cash flow but not profit; they’ll have to figure out how to make money using these services. I suspect there is pent up demand to go out and see people again and enough consumer savings that will drive restaurant revenue in 2022 higher than pre-pandemic levels. However, even if.

2022 474

2022 Food Supply Mobile Ordering Customer Experience 474

Modern Restaurant Management

APRIL 15, 2020

As more restaurants focus their undivided attention on their off-premise offerings and guests adapt their consumption to this new environment, plus some of the government relief measures take effect, some small improvements may lie ahead.” Two-thirds (66 percent) of consumers say they have ordered take-out/delivery in the past 2 weeks.

2020 493

2020 Point of Sale Fast Casual Online Ordering 493

7 Shifts

JULY 10, 2020

And now, many states and provinces have already begun rolling out their plans to reopen the economy, and many restaurateurs are now planning out their grand re-opening. Pssst, if this is your first opening, check out our blog on How to Start a Restaurant! ] Consider food costs, labor costs, and cost of marketing your reopening.

Events 351

Events Social Media Seating Kitchen Safety 351

Modern Restaurant Management

OCTOBER 23, 2020

With a thorough and well thought out training plan. They should also know to watch out for a customer crossing their arms mid-conversation as it may be a sign that they are becoming irritated or unhappy. Can they comp a customer’s meal, offer a coupon or gift certificate, free dessert? Give Them the FAQs.

Communication 447

Communication Training Dietary Restrictions Customer Service 447

Harbor Touch

MARCH 18, 2025

Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. Our goal is simple: give you tools to streamline operations, cut costs, and grow your business without burning out. This isnt just theory from a manual. Staff Management 1.

Management 148

Management Management Seasonal Menu Cash Management 148

Social Hospitality: Restaurants

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Offer time-sensitive deals and coupons. Form a Commercial Team Some owners of small restaurants and hotels may not feel like they need to hire people for a specialized marketing team. From 2009 to 2017, gross bookings in U.S.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Indoor Media

MARCH 11, 2021

Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Why Use Coupons?

Coupons 148

Coupons Design Advertising Loyalty Program 148