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Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid. Zak, a Professor of Neuroeconomics at Claremont Graduate University, found that oxytocin, or the “love hormone” directly related to happiness, can spike by 38 percent when people get a coupon. Forgetting About Mobile Users.

Marketing 443
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.

Marketing 195
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Going Old School: Print Solutions for Restaurant Marketing

Modern Restaurant Management

Having already adjusted to the rise of takeout and delivery, now restaurants are figuring out how to reopen for dine-in service while navigating social distancing and other health guidelines. But we have already seen how signs and banners have helped communicate take out services over the past few months. The best part?

Marketing 520
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Restaurant Marketing in the Coronavirus Era

Modern Restaurant Management

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Prompt Future Visits. Create New Roles.

Marketing 507
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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Deal or No Deal : The coupon, the freebie, the buy one/get one.

Marketing 443
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Best Practices for Launching Online Ordering

Modern Restaurant Management

Now, they are missing out on a key element for survival. Many smaller restaurants still rely on taking delivery orders over the phone, if delivery is even an option. Take the casual-dining chain, TGI Fridays, for example. As a result, restaurant marketing, specifically digital marketing, is of extreme importance.

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Three Ways to Leverage Technology for Restaurant Reopenings

Modern Restaurant Management

Data shows that guests want to dine out but safety concerns are the biggest factor holding them back. A survey by AlixPartners revealed 60 percent of consumers fear they’ll get sick by dining out, and therefore prefer to cook at home. Leveraging a labor scheduling tool with contact tracing takes the guesswork out of the equation.