Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Get the Basics Right. That needs to go. Learn Some Basic SEO.

2022 209

2022 Marketing Email Marketing SEO 209

Modern Restaurant Management

NOVEMBER 3, 2023

All it takes is one negative review or piece of criticism, and instantly, potential might customers turn away from your business and toward a competitor. What Is Influencer Marketing? Influencer marketing is essentially a two-way street. As a restaurant owner, you’ll know just how powerful word-of-mouth can be.

Influencer 190

Influencer Book Marketing Social Media 190

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke.

Marketing 209

Marketing Social Media Small Business Cash Management 209

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. But is it so simple to stand out from the crowd in 2022? Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Restaurant email marketing is another cost-effective way to boost your brand. Send Relevant Emails.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

SEPTEMBER 7, 2023

The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.

Marketing 199

Marketing Loyalty Program Customer Service Catering 199

7 Shifts

DECEMBER 14, 2022

Other Restaurant Marketing Resources. Take East 81st Street Deli in Cleveland. That rules out commercial music, but you can use most user-generated sounds. A strange or memorable statement can take the app by storm. Taking requests from your audience. Take tips from food photography ). Table of Contents.

Marketing 222

Marketing Social Media Email Marketing Influencer 222

Open for Business

MAY 4, 2023

Leveling up the dining experience and taking feedback seriously can turn guests into evangelists for your brand. 7 ways to improve customer service in your restaurant Hospitality staff must deliver excellent customer service to stand out in the current climate. Having a line out the door can feel like a good problem to have.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. So using JPEGs gives a fast load time.

Email Marketing 199

Email Marketing Marketing SEO Social Media 199

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. As a software engineer, as much as I would love to geek out on this subject, I’ll keep it simple. The numbers are growing among restaurants, too.

Marketing 167

Marketing Social Media Point of Sale Customer Service 167

Modern Restaurant Management

OCTOBER 11, 2021

By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. A niche market is a smaller segment of people that make up a fraction of a larger market.

Marketing 191

Marketing Food Truck Fine Dining Fast Casual 191

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Perfect Daily Grind

MAY 30, 2022

We know that most of the value in the global coffee market is created after coffee leaves origin. Figures from Statista predict that the revenue generated from the global roasted coffee market will amount to about US $334.60 Much of the value in particular is generated by roasting, after which coffee is marketed and sold.

Marketing 195

Marketing Supplies Advertising Catering 195

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. Nine out of 10 people who own a smartphone use it for information regarding their location, which allows vendors to access relevant and timely data in a nonintrusive way.

Marketing 207

Marketing Mobile Ordering Online Ordering Customer Experience 207

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 178

Franchise Franchising Marketing Social Media 178

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. Now, the restaurant has lines extending around the block with patrons waiting to taste—and take photos of—their food.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Five Local Marketing Strategies. Below are five ways you can improve your local marketing techniques.

Marketing 226

Marketing Food Safety Social Media Small Business 226

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. The restaurant industry is also not shying away from taking advantage of this opportunity on Instagram.

Marketing 193

Marketing Influencer Social Media Food Supply 193

7 Shifts

OCTOBER 9, 2019

You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Social Hospitality

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. But, how do you use Instagram to market your restaurant? Plan Ahead To start out with any kind of social media for business, planning is key. billion, which, in 2019, included $20 billion in ad revenue.

Marketing 195

Marketing Social Media Advertising Influencer 195

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. You can do this by having more employees or mapping out better routes. Proper advertising is required to reach out to more and more people. Here are few ways you can market your in-house restaurant delivery business.

Delivery 181

Delivery Marketing Email Marketing Social Media 181

Next Restaurants

AUGUST 2, 2022

One particularly promising revenue stream is to rent out your restaurant for private events. However, if you want to maximize the returns on this new revenue stream, you must know how to market the service effectively. Marketing Your Venue. However, you can’t simply repurpose your existing materials.

Events 137

Events Marketing Social Media Customer Service 137

Next Restaurants

FEBRUARY 6, 2023

For these members of our communities, simple pleasures like dining out can often become clouded by fears and anxieties that restaurants may be unknowingly placing them at risk. To those making these efforts, here’s how you should be marketing your restaurant to allergen conscious customers. of all adults and 7.6% of all children.

Allergens 117

Allergens Marketing Fine Dining Food Safety 117

Modern Restaurant Management

DECEMBER 10, 2021

Providing top-quality food and service should remain your restaurant’s foremost priority, but you also need to get the word out and attract new customers. Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Train your staff to build other taking points. Create a Conversation Trigger.

Marketing 224

Marketing SEO Front of House Website Management 224

Modern Restaurant Management

AUGUST 18, 2020

“Our marketing plan has always been to get new people to try our food,” he said. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. His updated marketing strategy included new wrapping for their catering van. And it has gotten people’s attention.

Marketing 193

Marketing Front of House Back of House Food Truck 193

Modern Restaurant Management

APRIL 23, 2021

Restaurants can take advantage of this moving trend by implementing marketing strategies that help build lasting relationships with customers. New mover marketing helps restaurants capitalize on the housing boom by building relationships with new residents in their community. New Mover Marketing Captures Customers Online.

Marketing 212

Marketing Social Media 2005 Franchise 212

Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance.

Marketing 204

Marketing Social Media Download Back of House 204

Modern Restaurant Management

JANUARY 21, 2020

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. If you don’t have a social media strategy for your restaurant , you’re missing out on potential revenue. Don’t make patrons work to find out more information. And with what networks?

Social Media 243

Social Media Marketing 2020 2019 243

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website?

Marketing 52

Marketing Social Media Mobile Ordering SEO 52

Modern Restaurant Management

JUNE 10, 2020

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? Take a Measured Approach. What You Can Do with Your Marketing Budget. Work on Your Website.

Hospitality 188

Hospitality Marketing SEO Social Media 188