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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Maybe it's great food, a good happy hour, or an attractive atmosphere. Vertical short-form video has quickly become a popular way to consume content, and TikTok is likely to blame. Weaknesses: What can they do better?

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2022: A Year of Transition for Restaurants

Modern Restaurant Management

Key figures on the restaurant workforce include: Roughly 50 percent of restaurant operators in the fullservice, quickservice, and fast-casual segments expect recruiting and retaining employees to be their top challenge in 2022. Roughly half of U.S. Eight in 10 millennials and Gen Z adults say they would use this option. "Restaurants

2022 202
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Why 4 Restaurants Opt for a Service Charge Instead of Tips

7 Shifts

iPad tipping” is growing, even in industries that don’t usually ask for them, giving consumers tipping fatigue. Staff also have the opportunity to earn bonuses for good Google and Yelp reviews. The same applies for when the restaurant gets accolades and good PR. But wait — there’s more. Can customers still leave tips?

FOH 221
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Fewer Seats, More Shelves: How Restaurants are Preparing for the Takeout Order Boom

LevelUp

Now, it is crucial that quick-serve and fast-casual restaurants offer the ability to order online. Previously, most locations were about 2,000 square feet with 50 seats, as required by company policy. Future stores will be as small as 1,400 square feet and seat as few as 26 people. Assembly line at sweetgreen.

Seating 66
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Why 4 Restaurants Opt for a Service Charge Instead of Tips

7 Shifts

iPad tipping” is growing, even in industries that don’t usually ask for them, giving consumers tipping fatigue. Staff also have the opportunity to earn bonuses for good Google and Yelp reviews. The same applies for when the restaurant gets accolades and good PR. But wait — there’s more. Can customers still leave tips?

FOH 195
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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments.

2024 212
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2023 Outlook: Trends and Challenges Restaurants Will See, Part Two

Modern Restaurant Management

As brands place emphasis on creating a meaningful guest experience, robotics companies offering tools such as tech-enabled order taking or serving, should stop calling themselves ‘robotics’ as it will likely steer some operators, consumers and investors away. Invest in technology and help where you do not have expertise.”

2023 193