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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Maybe it's great food, a good happy hour, or an attractive atmosphere. Vertical short-form video has quickly become a popular way to consume content, and TikTok is likely to blame. Loyalty programs.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments.

2024 216
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Simple Customer Retention Strategy for Restaurants

7 Shifts

trying to put new people in seats, a customer retention strategy seeks to spend time bringing existing customers back. Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Rather than spend all of your time (and money!)

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Loyalty Programs Driving Returning Customers

Foodable

The Fast Casual Nation Podcast offers exclusive interviews with experts ranging from top chefs and brand makers to executives and restaurateurs who work in one of the fastest-growing segments of the restaurant industry. Barron and Malinowski explore building a customer database and cultivating consumer loyalty during COVID-19.

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2023 Outlook: Trends and Challenges Restaurants Will See, Part Two

Modern Restaurant Management

As brands place emphasis on creating a meaningful guest experience, robotics companies offering tools such as tech-enabled order taking or serving, should stop calling themselves ‘robotics’ as it will likely steer some operators, consumers and investors away. Invest in technology and help where you do not have expertise.”

2023 198
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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. Innovative and inviting outdoor seating is going to be crucial in order for restaurants to survive.

2021 230
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How to Write a Restaurant Business Plan [with Sample]

7 Shifts

A good operator looks back on their Business Plan on a monthly or quarterly basis to gauge where they are in terms,” says Mark Moeller, president, and owner of The Recipe of Success , a national restaurant consulting firm. Are they an island, or do they have good connections? Investors want to see that you have good people around you.