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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.

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Restaurant Menu Engineering Techniques to Maximize Profit

ChowNow

These are candidates for portion adjustments or pricing tweaks. In some cases, a slight menu price adjustment or repositioning might help, but often, its better to retire them early before they cost you more money or swap them out for new dishes with better potential. Small pricing tweaks work the same way.

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Average Restaurant Profit Margins: What They Are And How to Improve Yours

ChowNow

When you decided to open a restaurant, you probably didnt picture yourself glued to spreadsheets or tracking the price of eggs, but keeping an eye on the numbers is how you stay open year after year. This gives you a sense of how effective your menu pricing is. Theres no one-size-fits-all number.

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Franchise Portfolio Diversification: Trends Taking Shape in 2022

Modern Restaurant Management

From full service to fast-casual to legacy fast-food brands, the one constant was disruption. This level of uncertainty is obviously making restaurant owners and fast-casual franchise owners nervous at the prospect of the industry going through a fundamental change, and what was considered standard practices may become unrecognizable.

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MRM EXCLUSIVE: Consumer Data Analytics Reveal Dining Patterns to Attract Customers 

Modern Restaurant Management

With the COVID impacts behind us, people are back in restaurants but as the CNN article stated, it is different. For casual dining habits at restaurants like Olive Garden: 56 percent said they ate at casual restaurants frequently or occasionally. 29 percent said they rarely ate at casual restaurants.

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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. In this article, you will learn: How to define your restaurants target market to guide your business decisions. Income: Do your customers prioritize affordability, or are they willing to pay premium prices?

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MRM Research Roundup: Destination Dining, Voice Commerce, and the Force of Fast Food

Modern Restaurant Management

In 2024, restaurants across the country saw an average five percent increase in transactions and an average eight percent increase in profits with only four percent caused by price hikes. introduced "Perkins Griddle Go," a fast-casual concept for quick on-the-go meals, in 2024, with the first store opening in late October.