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Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But the platform is where the real winners shook out.
In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions. As brands struggled to survive in the earlier part of the pandemic, the acquisition market was ripe for bargain hunters.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Shake up your quick serve restaurant (QSR) and fast casual dining marketing response with voice response via smart speakers and voice assistants. This opens up a vast new way for both online and offline marketers to engage consumers, in turn driving up response and revenues. Opens up a New Market Among Sight-Challenged.
Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.
From full service to fast-casual to legacy fast-food brands, the one constant was disruption. This level of uncertainty is obviously making restaurant owners and fast-casual franchise owners nervous at the prospect of the industry going through a fundamental change, and what was considered standard practices may become unrecognizable.
In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.
These are the items that should lead your marketing, your online menu, and your limited-time offers. Diners comments, even casual ones, give you clues about customer preferences and what holes you might need to fill with new dishes. Optimize Your Plowhorses These are your crowd favorites, but dont bring in much profit.
Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 billion by 2033, according to The "United States Fast Food and Quick Services Restaurants Market Size and Share Analysis – Growth Trends and Forecast Report 2025-2033" from ResearchAndMarkets.com.
In this article, youll learn: Why every operator has to monitor their restaurant profit margins Why it can be so challenging to increase your profit margins How to improve your margin numbers Lets dig into why margins, not just sales, make or break a restaurant business. Your cost of goods sold (ingredients, beverages, packaging, etc.)
But it wasn’t quite so bad for fast-casual concepts , which outpaced other categories with 9% growth in 2024, according to Technomic. Fast-casual chicken chains, including Dave’s Hot Chicken, saw double-digit sales growth, while fast-casual pizza continued to falter. Segment leader Chipotle Mexican Grill rose to No.
Articles written in early March, just a week before most restaurant COVID-19 closures suggested that restaurant bankruptcies were increasing with more on the way. Interestingly enough, these articles didn’t even reference the unfathomable closures that would soon follow caused by COVID-19.
Read any article enumerating the current or emerging trends in restaurants and retail and you will see ideas of health and wellness, environmental sustainability, and brand authenticity coming to the fore. They remain a benefit corporation in the state of California (a corporate entity designation available in 36 states).
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.
Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Menu pricing shouldnt be a guessing gameit should reflect the real costs of running your restaurant, what your guests are willing to pay, and where you stand in the local market.
When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Local SEO is an essential part of digital marketing for restaurants and other local businesses.
In this article, you will learn: How to define your brand identity and mission statement How to create a visual and verbal brand strategy that feels cohesive across every customer touchpoint How your brand will build a loyal customer base that lasts for the long haul Lets get started with why you should give branding the attention it deserves.
In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. If so, you’re not alone.
They may have discovered you from an Eater article, booked their reservation through OpenTable, or located you via Google Maps, and they will surely review their experience on Yelp — whether positive or negative — when their meal is complete. Restaurant customers do everything from their phones.
Participants in MyChange with SaverLife receive access to the national SaverLife platform and the opportunity to participate in national savings challenges, access financial education articles, engage in forums and accumulate redeemable points for a chance to win prizes. with restaurant concepts in more than ten countries.
Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.
News independents chefs Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. View All Articles by This Author Want breaking news at your fingertips? Sign up here. Get today’s need-to-know restaurant industry intelligence.
The fast-casual brand Dave’s Hot Chicken has now more than 200 units committed despite its franchise initiative being just launched in October 2019 (3). The franchisor already went through the pains of trial and error and the expense of branding, marketing and putting systems in place,” says Daskowski (4).
On Thursday, the casual-dining chain promoted Lyle Tick, its president and chief concept officer, to the top job. News casual_dining Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. View All Articles by This Author Want breaking news at your fingertips? Sign up here.
Meanwhile, sales at cafes, fast-food restaurants, coffee shops, and casual-dining establishments fell by 27 percent. ” Basically, wing inflation or shortage is happening because the demand for wings increases in the market, causing major supply chain disruptions. You can read our original article here (10).
In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.
The pink and blue horse illustration at the top of this article is not clickbait. It’s an example of what Prague’s Manifesto Market is doing as part of its reopening operation. We’ve already been following enhanced hygiene protocols and taking the temperature of all employees who enter the market.
Of these, one of the biggest challenges facing independent, franchised and fast-casual restaurants is staffing. A recent article in The New York Times cited a 5.7-percent First and foremost, restauranteurs should explore every available option to ensure they are compensating staff fairly based on prevailing market wages.
In this article, we'll go into 15 key performance indicators for restaurants, why they're important, how to calculate them, and more. Fast-casual: 28.9%. Casual: 33.2%. Upscale casual: 30.4%. Prime cost doesn't include equipment, utilities, marketing, or any other costs unrelated to creating what you sell to guests.
This article will look at strategies to make a restaurant unforgettable for patrons, so they leave with a pleasant experience that lasts. Whether it's a casual restaurant or a fancy dining one, regularly presenting excellent cuisine is crucial.
Well before the architect or interior designer is engaged, the strategy for the project should be robustly structured with key strategy drivers that shape the food and hospitality experience for the target market. Competitive Market : understand where you sit within the competitive landscape and take advantage of gaps!
The Depression: The Roaring Twenties ended when the markets collapsed worldwide. Restaurant responded, and in many cases helped to lead the changes brought on by this once casual movement. Speakeasies did oftentimes serve food, but it was not the centerpiece of their existence.
Pace of recovery for fast casual brands has slowed down considerably, although results continue to be much better than for full-service restaurants. MBLM also further analyzed the industry in an article entitled, “ Fast Food & COVID-19. North American Ice Cream Market Trends and Forecast. 62 percent of U.S.
In this article, you will learn: How to balance clarity, creativity, and brand voice in your menu writing How to use sensory language to create truly mouth-watering menu descriptions How to structure descriptions that drive orders on your restaurant website So what exactly separates an okay description from one that gets guests to order immediately?
MBLM also analyzed the industry in an article entitled, “ Our Connection to Fast Food During the Pandemic.” FSRs’ share of the market fell by more than 15 percent to account for just 26.3 The remaining two restaurant types – Fast Casual and Fine Dining – accounted for 4.5 Latest On Premise.
Well before the architect or interior designer is engaged, the strategy for the project should be robustly structured with key strategy drivers that shape the food and hospitality experience for the target market. Competitive Market : understand where you sit within the competitive landscape and take advantage of gaps!
You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.
Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. Switching from a fast-casual concept to fine dining can allow for a nice change of pace. Developing a New Concept.
In this article, well walk you through 7 easy steps to increase table turnover effectively, helping you boost your bottom line while maintaining a great dining experience. Turnover rate may be higher in fast-casual or quick-service restaurants compared to fine-dining establishments.
In this article we will explore what a restaurant executive summary is, best practices for writing one, and outline the steps to create this section of your restaurant business plan. It highlights the key points and provides a snapshot of your restaurant’s concept, market potential, financial projections, and overall strategy.
By the end of 2021, dine-in visits to fast food chains had fallen to just 14 percent of restaurant traffic, compared to 28 percent pre-pandemic, according to the market research firm NPD Group. The big transformation taking place inside restaurants also threatens to change how the industry looks at labor.
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