Restaurant Business

JUNE 17, 2025

17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Last month, DoorDash announced plans to acquire reservations and marketing service SevenRooms for $1.2 Is that a good thing for restaurants? By Joe Guszkowski on Jun. These days, it is starting to look more like a hub.

Leadership 185

Leadership Advertising 2025 Reservations 185

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

MARCH 7, 2025

Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Online Orders & Delivery Data : Shows customer preferences, order frequency, delivery locations, and any modifications or special requests. Or adjust your staffing schedule based on peak ordering times?

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood. People want service that is quick, easy, and hassle-free.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

EATER

OCTOBER 24, 2024

Perhaps because we’re now too mired in disgust and/or despair by the time a presidential election rolls around every four years to be concerned with preparing a special dish. But at one point in time, at least in a certain region of the country, there was something called Election Cake.

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2016 Reference 2024 Government 329

7 Shifts

JANUARY 20, 2023

There are a few things restaurants can do to get ready for the Super Bowl: Stock up on supplies: Make sure you have enough food, drinks, and utensils to accommodate the increase in customers.Think of what's most likely to sell out first: finger foods, wings, pizza, kegs, napkins, special items, etc. Offer discounts and specials.

Specials 195

Specials 2023 Social Media Email Marketing 195

ChowNow

FEBRUARY 12, 2025

Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Show your restaurants personality, team, and daily specials to keep your audience engaged. Reach a wider audience with online advertising.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Email Marketing Ideal for building loyalty with repeat customers through special offers and updates. SMS Marketing Perfect for sending time-sensitive promotions, reservation reminders, and personalized offers directly to customers phones.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Frequency and repetition will help your advertisements get noticed. Advertise! ?? Take reservations ?? Pssst, if this is your first opening, check out our blog on How to Start a Restaurant!

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. Many other businesses, however, rose to the challenge and we saw a wealth of marketing messages and advertising that tapped into the themes of staying safe, doing our bit and supporting our communities.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. It could be a fall-inspired cocktail, a one-week burger special, or a collab dish made with a local farm or bakery. Use it to share special offerings like limited-time discounts, early access to new menu items, or loyalty program rewards.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

SpotOn

NOVEMBER 21, 2024

Your offerings can range from seasonal starters and holiday drinks to multiple courses and specials. Some people stay home for the holidays, while others look for special experiences. When you have a reservation and waitlist platform , you can manage your unique experiences, reservations, and your waitlist all from just one place.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Culinary Cues

AUGUST 31, 2024

Measurable goals may not be part of the mission statement, but the mission should position the operation to do so. [] How are you different or special? Restaurants with a clear, “bought into” mission statement are successful. It was AVIS Rent-A-Car that stated: “We don’t want to be the biggest, just the best.”

Customer Service 414

Customer Service Social Media Customer Experience Reference 414

Squirrel Systems

FEBRUARY 3, 2025

Design Team-Inspired Menus Add some fun to your menu by creating special dishes or drinks that represent each of the competing teams. Halftime Happy Hour As the game continues, traffic often slows down, but you can keep momentum going with a special happy hour during halftime.

Social Media 80

Social Media Point of Sale Email Marketing Back of House 80

Modern Restaurant Management

AUGUST 4, 2023

Announce Promotions and Events Restaurant goers love special deals, promotions, and limited-time offers. Including a link to your restaurant’s app or website and allowing viewers to reserve a table or even order delivery or takeout right away can help you get direct ROI from your video.

Serving 419

Serving Social Media Events Entertainment 419

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. Send out weekly email newsletters (no more, no less) telling customers about new menu options and special offers. Especially for dining rooms and outdoor spaces with lower capacity, we suggest keeping a credit card on file for reservations.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

FEBRUARY 17, 2020

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. “Brand advertisers appreciate Yelp’s ability to help them reach high-intent consumers with relevant and effective content.

Sports 383

Sports Point of Sale Entertainment Customer Experience 383

EATER

NOVEMBER 3, 2020

Until now, the latter category has been how a restaurant advertises that it is a place worthy of occasion, a different experience than going to a diner or a Chili’s. But restaurants are perfectly capable of using menus, setting, and price points to demonstrate how special they are without firm dress codes.

Website Management 353

Website Management Sports Customer Experience Reservations 353

EATER

MAY 26, 2021

Tea rooms declared themselves with roadside signs, advertised in early guidebooks, and occasionally employed eye-catching mimetic designs like a giant steam-spouting rooftop coffee pot. Swan’s Service Station and Canary Tea Room in Pembroke, New Hampshire, served waffles and Sunday specials of lobster and steak. The Ashland Museum.

Back of House 329

Back of House Advertising Travel Small Business 329

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Restaurant Email Marketing Explained Restaurant email marketing is a powerful tool to connect with guests and drive reservations.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

The Restaurant Group

MAY 31, 2025

These emails include promotions, menu updates, special events, feedback requests, and loyalty program details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. Promote Special Deals Emails effectively announce limited-time promotions and discounts.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

Modern Restaurant Management

DECEMBER 28, 2023

Growth of specific terms in job listings on restaurant websites: 386 percent increase in “PTO” 175 percent increase in “paid vacation” 100 percent increase in “health care” 53 percent increase in “mental health” Looking ahead to 2024, more restaurants will start to advertise as great places to work.

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2024 2023 Food Order 2013 474

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

The Restaurant Group

MAY 17, 2025

These incentives could be discounts, special offers, or unique experiences, making it a win-win for everyone involved. Why Referral Programs Matter for Restaurants Referral programs thrive on word-of-mouth marketing, one of the most trustworthy forms of advertising. Setting measurable objectives allows you to easily track progress.

Loyalty Program 78

Loyalty Program Social Media Customer Experience Email Marketing 78

The Rail

AUGUST 28, 2024

They must be informed in advance about when and where you are moving so that they can plan their visit or reserve a table. Organizing special events, such as an open house or a grand opening , will help attract both existing and new customers. These types of promotions are effective in attracting attention to new establishments.

Loyalty Program 219

Loyalty Program Social Media Customer Service Coupons 219

Modern Restaurant Management

DECEMBER 10, 2019

Having no cash reserve for emergencies means you run the risk of any such unexpected costs that could derail your business's daily operations. Online advertisements, social media, and promotions in local media will help you to fill tables during quieter months. Examine Your Menu : Your menu can have a huge impact on your cash flow.

Cash Management 312

Cash Management Seasonal Menu Social Media Small Business 312

Modern Restaurant Management

JUNE 12, 2023

Even better, capitalize on the moment and attract more guests by extending happy hour or advertising a pricing special. It’s an easy way to let your regulars know about modified hours, limited operations, or specials. If you take reservations, use your waitlist and reservation system to inform guests about any changes.

Kitchen Safety 221

Kitchen Safety Online Ordering Outdoor Communication 221

The Rail

MARCH 21, 2023

QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. It could also be used to send potential guests to your reservation system. Social Media QR codes can also be used on social media platforms to promote a restaurant's menu or special offers.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

7 Shifts

OCTOBER 31, 2022

you'll use, and what makes your new business special. Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Check out these successful restaurant ideas. Mission Statement.

Point of Sale 397

Point of Sale Back of House Document Download 397

The Restaurant Group

MARCH 23, 2025

Targeted advertising and special deals enhance personalized customer experience , increasing customer convenience and satisfaction. Implementing an online reservations system and optimizing menu flexibility will keep your restaurant thriving in todays digital age! So why wait?

Online Ordering 78

Online Ordering Food Order Ordering Loyalty Program 78

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A restaurant reservations system that helps you fill tables in advance.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. All hands on deck?

Specials 99

Specials 2021 Seasonal Menu Customer Service 99

Indoor Media

DECEMBER 4, 2020

If you’ve been to this blog before, you know that we believe different businesses need different advertising solutions. Most restaurants and salons will advertise in the “Awareness Phase” because it’s easy for these businesses to introduce a new product or need to people.

Advertising 78

Advertising Customer Experience Coupons Social Media 78

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. However, setting up a food truck requires a huge investment and elaborate planning.

Marketing 195

Marketing 2024 Email Marketing Social Media 195